Social Media & Digital Content Coordinator (Contractor)

The Social Media & Digital Content Coordinator at Glossier is responsible for developing and executing engaging social strategies to grow our audience and enhance brand awareness. This role includes content planning and creation across various channels while collaborating with different teams to help promote Glossier’s community effectively.

To be considered for the Social Media & Digital Content Coordinator role at Glossier, candidates should possess 1-3 years of experience in social media management and content development within the beauty industry or related sectors. Strong written and verbal communication skills, a customer-first mindset, and the ability to collaborate across teams are essential.

To stand out for the Social Media & Digital Content Coordinator position at Glossier, demonstrate your passion for beauty and social media. Showcase your previous work in content creation, your creative vision, and ability to engage communities online. Highlight experiences that reflect your innovative thinking and collaboration skills.

The main responsibilities include managing social media channels, creating engaging content, strategizing for brand launches, managing the social calendar, and collaborating on campaigns that feature community stories. Additionally, staying updated on social media trends is crucial to drive engagement.

The Social Media & Digital Content Coordinator position at Glossier requires you to work from our headquarters in New York at least three days per week to actively engage with the team and support collaboration efforts.

Essential skills for the Social Media & Digital Content Coordinator at Glossier include creativity in content development, expertise in social media platforms, strong communication skills, attention to detail, and the ability to work collaboratively across teams to generate impactful results.

The expected hourly pay range for the Social Media & Digital Content Coordinator role at Glossier is between $30 and $35, depending on qualifications and experience. There may also be opportunities for continued pay progression based on strong performance.

When developing a content calendar for social media campaigns, I first align with the brand’s goals and key dates, then brainstorm content ideas that resonate with our audience. Using analytics to track trends and engagement helps shape our content, ensuring a mix of promotional posts and community-centric content.

Certainly! I once ran a campaign that leveraged user-generated content. By encouraging followers to share their unique beauty stories, we created engaged community interaction and increased brand visibility. The campaign not only drove engagement but also built a strong sense of belonging among participants.

I stay updated on social media trends by following industry leaders, participating in online forums, and reading articles from reputable sources. I also analyze competitor activity and engage with audiences on platforms to understand emerging trends and preferences.

I utilize various tools for managing social media content, such as Hootsuite for scheduling, Canva for design, and Google Analytics to track engagement metrics. These tools help streamline the process and provide insights to improve our strategies.

To measure the success of a social media campaign, I analyze key performance indicators such as engagement rates, reach, impressions, and conversions. Setting clear objectives before the campaign allows for an effective evaluation afterward.

My strategy for negative comments involves addressing the concern promptly and professionally. I focus on empathy and resolution, aiming to move the conversation to direct messages to resolve the issue while publicly demonstrating our commitment to customer satisfaction.

Ensuring our content aligns with the brand's voice involves thorough understanding and consistent application of our tone guidelines. I regularly review past successful campaigns and conduct content testing to see how well it resonates with our audience while maintaining our brand identity.

Customer feedback plays a crucial role in shaping our content strategy. I closely monitor comments and messages to understand what our audience values. This direct input allows us to create more relevant content that addresses their needs and enhances their engagement.

When facing tight deadlines, I prioritize tasks based on urgency and importance. I focus on efficient workflow management and aim to delegate tasks when appropriate. Communication with my team is key to ensuring all efforts align with our goals, allowing us to meet deadlines effectively.

My favorite social media campaigns often involve strong storytelling and community engagement. For instance, campaigns that successfully highlight user-generated content resonate deeply as they foster community and authenticity. I appreciate when brands genuinely listen to their audience and create relatable content that builds trust.