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Event Marketing Manager

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 
large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do 
business.

We also provide year-round online platforms where companies showcase their businesses and products 
and buyers conduct research, generating valuable leads, and we provide data and digital content that 
supports the flow of knowledge and transactions in markets.

Job Description

What we’re looking for: 

As a key role on the event development team, you will work with the Director, Event Development and show teams to create, manage and execute event marketing plans for new and existing international The Battery Show events through digital and traditional channels. This new role offers an exciting opportunity to support the growth of The Battery Show portfolio, with the focus in the Middle East and Asia. The right candidate will have high organizational skills, an eye for detail, be willing to create new strategies, strong communication skills both written and verbal, and be passionate about delivering excellence for Informa Markets internal and external customers. 

Role Accountability and Duties

  • Collaborate with the Director, local teams and partner colleagues in other Informa regions to develop and execute collaborative marketing campaigns 
  • Content, sales and marketing teams to determine the marketing strategy for show brands and ensure alignment with portfolio and event goals 
  • Create, manage, develop, and produce branding, attendee and exhibitor promotional campaigns 
  • Analyze and understand attendee segments and personas to deliver marketing campaigns that drive attendance for show brand and meet the event’s objectives and KPIs 
  • Responsibility for tactical execution of marketing campaigns 
  • Partner with the central marketing team to ensure IME’s event presence and experiences bring the show brands to life and align with business priorities and event messaging 
  • Partner with cross-functional teams to develop themes, ideas, concepts, and schedules: sales, event management, digital marketing, graphics, email deployment, web development, data, operations, and conference 
  • Work closely with other marketers within the portfolio of The Battery Show to ensure a consistent brand experience  
  • Oversee the development and production of digital and printed collateral for in-person and virtual events 
  • Drive continuous improvement and propose fresh ideas to drive the most impact in our program initiatives and event marketing campaigns 
  • Develop relationships with external media partners to build barter and advertising opportunities for the event(s) 
  • Website content and ensuring accuracy and timeliness of information 
  • Manage marketing costs and budgets 
  • Post-show analysis of marketing campaigns including the coordination of post-show surveys 
  • Ability to travel and work across time zones 

Qualifications

What you bring to the team: 

  • Minimum of 3 years of marketing experience in a trade show or events environment 
  • Experience working with international teams in different global markets  
  • A solid understanding of SEO, PPC and social media  
  • Influencer marketing experience is desirable   
  • High level of creativity and ability to think outside the box to develop innovative marketing strategies. 
  • Exceptional organizational skills and attention to detail, with the ability to manage multiple projects simultaneously. 
  • Proficiency in marketing analytics tools and platforms to track and measure campaign performance. 
  • Ability to thrive in a fast-paced, deadline-driven environment and work effectively both independently and as part of a team. 
  • Ability to develop and manage budgets and multiple project timelines 
  • Excellent written and verbal communication skills.  Copy writing and editing experience a must 
  • Smart planning and keen attention to detail for large event management with multiple work streams: Eloqua, Wrike 
  • Analytics Experience (Google Analytics or Adobe Analytics preferred)   
  • Proficiency in Microsoft Office 
  • Knowledge of Adobe Creative Suite and HTML is a plus  
  • The pay range for this position is $70,000 - $80,000 depending on experience  
  • This posting will expire on January 8, 2025.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include: 

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount 
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs 
  • As an international company, the chance to collaborate with teams around the world     

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

 

Average salary estimate

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$80000K

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What You Should Know About Event Marketing Manager, Informa Group Plc.

Are you ready to make waves in the event marketing world? Informa Markets is on the lookout for a talented Event Marketing Manager to join our dynamic team! Based in the heart of New York City, this role is crucial as you will collaborate closely with the Director of Event Development and various show teams to craft and execute innovative marketing strategies for The Battery Show events, particularly in the upcoming markets of the Middle East and Asia. This exciting opportunity allows you to dive into both digital and traditional marketing channels, ensuring rapid growth and engagement for our event portfolio. You’ll get to lead the charge on creating eye-catching branding campaigns, understanding attendee segments, and driving attendance to our world-class events. You’ll work cross-functionally with teams across sales, digital marketing, and operations to develop an immersive event experience while managing marketing budgets and analyzing campaign performance for continuous improvement. If you're someone who thrives in a fast-paced environment, possesses extraordinary organizational and communication skills, and has a knack for thinking creatively outside the box, this could be your chance to shine with Informa Markets!

Frequently Asked Questions (FAQs) for Event Marketing Manager Role at Informa Group Plc.
What responsibilities does the Event Marketing Manager have at Informa Markets?

The Event Marketing Manager at Informa Markets plays a pivotal role in shaping the marketing strategy for The Battery Show events. Responsibilities include developing and executing collaborative marketing campaigns, analyzing attendee segments, creating promotional materials, managing budgets, and overseeing the tactical execution of all marketing initiatives.

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What qualifications are needed to become an Event Marketing Manager at Informa Markets?

To qualify for the Event Marketing Manager position at Informa Markets, candidates should possess a minimum of 3 years of marketing experience in a trade show or events environment. A solid understanding of SEO, PPC, and social media is essential, along with exceptional organizational skills, creativity, and strong written and verbal communication capabilities.

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How does Informa Markets support the development of its Event Marketing Manager?

Informa Markets offers an enriching environment for professional growth as an Event Marketing Manager. This includes bespoke training programs, access to thousands of online courses via LinkedIn Learning, and mentoring platforms to help broaden your skill set and grow your career within the company.

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What type of marketing campaigns will the Event Marketing Manager be managing?

As an Event Marketing Manager with Informa Markets, you will manage both digital and traditional marketing campaigns. This includes branding, promotional campaigns for attendees and exhibitors, and content development to maximize engagement and attendance for The Battery Show events.

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What are the benefits of working as an Event Marketing Manager at Informa Markets?

Working as an Event Marketing Manager at Informa Markets comes with fantastic benefits, including flexible working hours, generous PTO, comprehensive health insurance, 401k matching, career development opportunities, and a supportive community culture focused on well-being and diversity.

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Common Interview Questions for Event Marketing Manager
How do you handle tight deadlines in event marketing?

A successful Event Marketing Manager must prioritize tasks and remain organized. When faced with tight deadlines, I focus on the most critical activities, use project management tools to keep track of progress, and communicate effectively with my team to ensure we stay on schedule.

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Can you describe a successful marketing campaign you led in your previous role?

Certainly! In my previous position, I led a multi-channel campaign for a large-scale trade show that increased attendance by 30%. I utilized targeted email marketing, social media promotions, and influencer partnerships to create buzz, demonstrating the power of tailored marketing strategies.

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What strategies do you use to understand your target audience?

I employ a combination of market research, surveys, and data analysis to understand attendee segments. Tools like Google Analytics help me identify user behaviors and preferences, which I use to tailor marketing messages that resonate with our target audience.

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How do you measure the success of your marketing campaigns?

I utilize various KPIs such as attendance numbers, engagement rates, conversion rates, and post-event surveys to measure the effectiveness of marketing campaigns. Analyzing these metrics allows me to identify areas for improvement and optimize future strategies.

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What experience do you have with digital marketing tools?

I have extensive experience with various digital marketing tools, including CRM systems like Eloqua, analytics platforms like Google Analytics, and design software like Adobe Creative Suite. This proficiency enables me to create compelling content and monitor campaign performance effectively.

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Describe your approach to coordinating with cross-functional teams.

I believe in establishing clear lines of communication and setting shared goals when collaborating with cross-functional teams. Regular meetings, feedback loops, and collaborative tools ensure everyone is aligned and working towards the same outcomes for our events.

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How would you promote The Battery Show to maximize attendance?

To boost attendance for The Battery Show, I would develop a targeted marketing campaign focusing on key audience segments. Utilizing a mix of email marketing, social media outreach, and partnerships with industry influencers, I would aim to create engaging content that highlights the value of attending.

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What is your experience with budget management in event marketing?

In my previous roles, I managed multiple marketing budgets, ensuring that campaigns remained within budget while maximizing ROI. I prioritize spending on high-impact initiatives and review expenses regularly to adjust forecasts and spending strategies as needed.

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Can you provide an example of how you addressed a marketing challenge?

In a previous event, we faced low registration numbers. I initiated a quick turnaround campaign that included a flash sale on tickets combined with a targeted social media blitz. This approach not only increased registrations but also enhanced overall event visibility.

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What creative ideas would you bring to the Event Marketing Manager role?

I love exploring unconventional marketing tactics, such as interactive online content, contests, and partnerships with relevant brands. My goal would be to create engaging experiences that inspire attendees to participate and spread the word, enhancing visibility for The Battery Show.

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Informa plc is a multinational publishing, business intelligence, and events group. The company was founded in 1998 and is headquartered in London, United Kingdom.

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Full-time, on-site
DATE POSTED
December 25, 2024

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