Amazon (EMEA) Regional Marketing Lead

As the Amazon (EMEA) Regional Marketing Lead at Jabra, you'll be tasked with strategizing and executing comprehensive marketing plans for Amazon's EU9 markets. Your responsibilities include managing marketing budgets, optimizing product pages and content, and collaborating with cross-functional teams to enhance visibility and conversion rates for Jabra's products on Amazon. You'll also manage partnerships and initiatives to ensure an effective marketing presence.

To be considered for the Amazon (EMEA) Regional Marketing Lead role at Jabra, candidates should have a strong background in digital marketing, particularly within the Amazon ecosystem. A deep understanding of the B2B/Prosumer industry in Europe is essential, along with experience in project management and negotiation techniques. Proficiency in managing marketing funding programs and familiarity with key Amazon systems like Vendor Central is also important.

In the role of Amazon (EMEA) Regional Marketing Lead, you'll collaborate closely with various teams, including the Jabra Digital Team for advertising optimizations and PR teams for consistent messaging. Your coordination with the Global VP and other cross-functional teams is crucial to executing marketing strategies and ensuring successful product launches, enabling seamless communication across departments.

The Amazon (EMEA) Regional Marketing Lead position at Jabra offers considerable growth opportunities within the marketing sphere, especially as you gain experience managing large-scale campaigns and budgets. As you lead marketing strategies and optimize performance, potential avenues for advancement may open within the larger GN organization or even in global roles, enhancing your professional development in the tech marketing sector.

As the Amazon (EMEA) Regional Marketing Lead at Jabra, you can expect a dynamic hybrid working environment. This role allows you the flexibility to work from your home office while actively collaborating with a diverse, international team. Jabra promotes a culture of innovation and inclusivity, ensuring you have the resources and support to thrive in your career.

It's important to highlight specific campaigns you've successfully managed within B2B marketing for Amazon. Discuss your understanding of the Amazon ecosystem and how you utilized tools like Amazon Marketing Services to boost visibility and sales. Include metrics or results that showcase your effectiveness in driving marketing initiatives.

Use this opportunity to discuss your organizational skills and project management techniques. Emphasize methods such as deadline tracking and task prioritization using tools like Trello or Asana, showcasing how these approaches help you stay proactive and adaptable to changing circumstances in a fast-paced marketing environment.

Discuss your approach to analyzing product listings and identifying areas for improvement, like optimizing product descriptions with keyword-rich content, enhancing images, or developing promotional strategies that drive traffic and conversions. Share how you would test and iterate on these strategies based on performance metrics.

Select a campaign that is relevant to B2B marketing or Amazon ecosystems. Focus on the objectives, strategies, execution, and performance metrics that demonstrate the campaign's success. Include how you derived insights from data analytics and what adjustments were made to improve outcomes.

Highlight your experience working in teams with diverse backgrounds. Give examples of how you effectively communicated and coordinated with other departments, like sales, PR, or digital marketing, ensuring alignment on goals and creating a unified approach to marketing strategies.

Mention specific analytics tools or platforms you have experience with, such as Google Analytics, Tableau, or any proprietary systems relevant to Amazon. Explain how you interpret data to make informed marketing decisions and follow through with opportunities for optimization.

Discuss the professional resources, blogs, podcasts, or networking events you engage with to stay informed about industry trends. Share your method for applying these insights into your marketing strategies, ensuring you remain current with best practices.

Identify a few potential challenges such as market saturation or competition. Explain your process for conducting market analysis and developing actionable strategies to overcome these challenges. Emphasize your problem-solving skills and adaptability in navigating a fluctuating market.

Define success as achieving marketing goals such as elevated traffic, conversions, and brand presence on Amazon. Discuss how you would utilize KPIs and analytics to measure performance and adjust strategies accordingly, aligning with Jabra’s overarching marketing objectives.

Express your enthusiasm for Jabra’s innovation and reputation in the tech industry. Highlight how your skills and experiences align with the company’s values and mission, particularly in enhancing consumer experiences through technology and your commitment to driving effective marketing strategies.