Digital Subscription Manager

As a Digital Subscription Manager at GOLFTEC, your core responsibilities include developing and executing strategies for subscriber acquisition, retention, and engagement. This involves managing the entire customer lifecycle, analyzing customer data for performance insights, overseeing pricing strategies, and collaborating with various teams to enhance the overall subscription experience. Your role is crucial in driving revenue growth and optimizing promotional campaigns.

To excel as a Digital Subscription Manager at GOLFTEC, candidates should possess a Bachelor's degree in marketing, business, or a related field. Additionally, a minimum of 5 years of experience in subscription management, digital marketing, or e-commerce is required. Strong analytical skills, proficiency in CRM tools, and experience with customer retention strategies are essential for the role, while a passion for golf is a bonus.

At GOLFTEC, we understand the importance of work-life balance. As a Digital Subscription Manager, you will benefit from a hybrid working environment, which allows for flexibility in your schedule, with an expectation of being on-site at least three days a week post-onboarding. We also offer Flexible Time Off (FTO) for salaried employees, fostering a culture that values your time both at work and home.

GOLFTEC is committed to its employees' professional growth. As a Digital Subscription Manager, you will have opportunities to lead new initiatives, explore innovative marketing strategies, and engage in ongoing learning experiences. The collaborative environment at GOLFTEC encourages you to share your insights and ideas, contributing to both your career advancement and the company's success.

GOLFTEC offers a comprehensive benefits package to its Digital Subscription Managers, including medical, dental, and vision insurance with significant employer contributions. Additional benefits include a 401(k) plan with an employer match, paid parental leave, short-term disability coverage, flexible spending accounts, and discounts on golf lessons, apparel, and gear, securing your well-being and enhancing your golfing experience.

When answering this question, highlight your previous roles related to subscription management, including specific strategies you've implemented for acquisition and retention. Mention any relevant metrics or outcomes that demonstrate your success in improving subscription metrics.

Focus on your understanding of customer behavior and data analytics. Discuss potential strategies like personalized marketing, engagement campaigns, and A/B testing that you could leverage to enhance subscriber interaction with GOLFTEC’s digital products.

Explain your approach to leveraging data analytics tools and methodologies. Provide examples of how you've previously identified trends or opportunities based on customer data to make informed decisions that benefited your prior employers.

Reflect on specific challenges you've encountered, such as high churn rates or low conversion rates. Provide insights into how you approached these challenges, the strategies you implemented, and what the outcomes were, showcasing your problem-solving skills.

Talk about the CRM systems you have used in previous roles, the extent of your experience, and how you utilized these systems to manage customer relationships, track engagement, and drive retention strategies effectively.

In your answer, discuss your analytical approach to quickly assess the situation. Highlight your ability to identify potential issues, gather feedback, and implement corrective actions, demonstrating your flexibility and proactive problem-solving capabilities.

Emphasize the importance of collaboration in achieving common goals. Share experiences where you successfully worked with cross-functional teams, detailing how these collaborations enhanced the subscriber experience and overall project success.

Discuss various promotional strategies such as limited-time offers, referral programs, or bundling services. Highlight successful campaigns you have developed in the past and explain how they can be adapted for GOLFTEC’s digital subscription service.

Outline your understanding of different pricing models like tiered pricing or freemium models. Provide examples of how you've previously set pricing, tested pricing changes, or responded to competitor pricing strategies.

Be genuine in your passion for golf and how GOLFTEC's mission aligns with your personal interests. Share experiences related to golf and how they have influenced your professional journey, showing enthusiasm for contributing to GOLFTEC’s success.