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Marketing & Communications Manager

  • Marketing & Communications Manager, ICEYE
  • Espoo, Finland
  • Permanent
  • Hybrid

Who are we?

ICEYE is the global leader in synthetic aperture radar (SAR) satellite operations for Earth Observation, persistent monitoring, and natural catastrophe solutions; owning and operating the world's largest SAR constellation. ICEYE is headquartered in Finland and operates from five international locations with more than 600 employees from nearly 60 countries, inspired by the shared vision of improving life on Earth by becoming the global source of truth in Earth Observation.

Our satellites acquire images of Earth at any time – even when it’s cloudy or dark – providing commercial and government partners with unmatched persistent monitoring capabilities. Information derived from our SAR images helps customers make data-driven decisions to address time-critical challenges in various sectors, such as maritime, disaster management, insurance, and finance.

Our team is a tight-knit group of experts across many disciplines (e.g., engineering, software development, radar technology, etc.). We’re innovative, driven people who strive for excellence in everything we do. Teamwork, curiosity, and having fun are core values at ICEYE, and contribute to Making the Impossible possible!!

Why should you work for us?

ICEYE is at the cutting edge of new technology and we are continuing to build and operate our commercial constellation of SAR satellites. Working with ICEYE, you will be part of making the impossible possible, whilst shaping the Earth Observation industry. You will work with varied, diverse and engaged colleagues to further the ICEYE mission. At ICEYE we realise that without great people we can not succeed, therefore you will be an integral, valued and appreciated colleague, with the ability to directly shape the vision and direction of the business. 

We actively support Continuous Professional Development, and will provide access to a range of avenues to allow you to succeed, including courses, training and attendance at conferences. ICEYE is a place where your development, your growth and your success is a priority. 

What are we looking for? 

The ICEYE Data and Missions Marketing Team is growing and is looking for an experienced marketing/campaign lead to join as soon as possible. We are looking for a talented marketeer and strong individual contributor with experience in Event Management (both hosted and sponsored B2B events), Campaign Planning and Execution, Digital Marketing, and Content Planning who can work independently in an international team and is ready to roll up their sleeves to help build the best campaigns in the industry.

In this role, you will be responsible for planning and execution of ICEYE Communications and marketing activities for the Satellite Missions Line of Business, including: 

  • Responsible for planning, developing, and implementing holistic high-touch marketing campaigns for the satellite missions business line, in close alignment with sales and our commercial objectives
  • Managing and supervising PR activities and PR agency work
  • Be a key contributor of an integrated-campaign team driving missions campaigns to successful conclusion, including creating inspirational ideas to achieve this. Understand the competitive alternatives available to customers and the criteria by which decisions are made.
  • Monitor and supervise the measurement of marketing campaigns and their success together with the central marketing & communications function
  • Responsible for event management and execution for select flagship events and related customer engagement visits/travel
  • Project manage the marketing campaigns and work with Product Marketing, Digital Marketing, Events Manager, Visual Designers, and any other contributors to ensure alignment inside the marketing function - again, secure alignment with related sales initiatives so that we drive engagement in tandem

  • 10 -12 years of relevant marketing experience in a B2B and/or B2G environment
  • Experience with campaigns related to public / defense / government sector
  • Experience with Salesforce and related martech is a plus
  • Exceptional written and verbal communication skills
  • Strong conceptual skills and attention to detail
  • Fluency in Business English
  • Experience in marketing to different audience types and tailoring messaging for diverse audiences
  • Exceptional ability to collaborate and influence across the teams - track record of cross-functional collaboration
  • Thrives in a fast-paced, agile growth environment
  • Flexible, positive attitude with entrepreneurial hands-on drive and spirit
  • Knowledge of New Space / Earth observation and/or synthetic aperture radar (SAR) basics is a plus
  • Passionate about technology and space

  • A job that matters in a dynamic Earth Observation environment with a scale-up approach
  • An independent role with a supportive and diverse work environment
  • A yearly benefit budget to spend as you wish (MyBenefit i.e. on sport, transport, wellness, lunch, tourism, etc.)
  • Relocation support (i.e. flight tickets, accommodation, relocation agency support etc.)
  • Time for self-development, research, training, conferences, or certification schemes
  • Occupational and private healthcare and life insurance 
  • Inspiring and collaborating offices and silent workspaces enable you to focus
  • A wide variety of the best coffee, tea, snacks, and sweets to accompany your daily space mission

Diversity, equity, and inclusion

At ICEYE, we believe that diversity isn't just a buzzword – it's our greatest asset. 

We're committed to fostering an inclusive environment where every voice is not only heard but celebrated. We know that diverse perspectives breed innovation and creativity, which is why we actively seek out individuals from all walks of life, backgrounds, and experiences. 

Whatever your background, we want you to bring your authentic self to the table. Join us and be part of a team where differences are not only embraced but cherished, because together, we're stronger. 

Apply now to start your ICEYE journey, and help us continue to make the impossible possible together. 

Read more about ICEYE and working with us at iceye.com 

What You Should Know About Marketing & Communications Manager, ICEYE

As the Marketing & Communications Manager at ICEYE, based in Espoo, Finland, you will play a pivotal role in shaping the future of Earth Observation technology. At ICEYE, we are the global leader in synthetic aperture radar (SAR) satellite operations, and we’re on a mission to empower our commercial and government partners to make informed decisions with accurate Earth monitoring data. In this hybrid role, you can expect a dynamic work environment where your creativity will shine in planning and executing high-impact marketing campaigns specifically for our Satellite Missions Line of Business. You'll collaborate closely with sales and a diverse team of experts to drive integrated campaigns, manage PR activities, and oversee flagship events that engage customers directly. This is a unique opportunity to harness your 10-12 years of relevant experience in B2B/B2G marketing and to contribute your unique ideas to our mission. The environment here at ICEYE is one that fosters innovation, teamwork, and determination in making the remarkable possible. We believe in professional growth, so you will have access to numerous resources for your development, including workshops and conferences. We cherish diversity and actively promote an inclusive workplace where you can thrive. So, if you're a resourceful marketer hungry for a challenge, eager to impact a fast-paced industry, we can’t wait for you to join us on this remarkable journey!

Frequently Asked Questions (FAQs) for Marketing & Communications Manager Role at ICEYE
What are the primary responsibilities of a Marketing & Communications Manager at ICEYE?

The Marketing & Communications Manager at ICEYE is responsible for planning and executing comprehensive marketing campaigns for the Satellite Missions Line of Business. This role includes managing PR activities, overseeing flagship events, collaborating with various stakeholders, and ensuring alignment with sales initiatives to drive engagement.

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What qualifications are needed for the Marketing & Communications Manager position at ICEYE?

To qualify for the Marketing & Communications Manager role at ICEYE, candidates should have 10-12 years of relevant B2B and/or B2G marketing experience, strong communication skills, and a background in managing campaigns related to the public or defense sector. Familiarity with Salesforce and a passion for Earth observation technology will be advantageous.

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How does ICEYE support the professional development of its Marketing & Communications Manager?

At ICEYE, we prioritize Continuous Professional Development for our employees. The Marketing & Communications Manager will have access to various resources, including courses, training sessions, and opportunities to attend industry conferences to enhance their skill set and grow within the company.

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What is the work environment like for a Marketing & Communications Manager at ICEYE?

The work environment for a Marketing & Communications Manager at ICEYE is hybrid, combining flexibility with collaboration. You'll work in a dynamic atmosphere filled with innovative thinkers, where teamwork and creative problem-solving are heavily encouraged, all within a supportive and inclusive culture.

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What unique benefits do employees receive as part of the Marketing & Communications role at ICEYE?

Employees in the Marketing & Communications role at ICEYE enjoy a range of unique benefits including a yearly benefit budget to spend as they wish, relocation support, occupational and private healthcare, and a variety of snacks and beverages that foster a comfortable working atmosphere.

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Common Interview Questions for Marketing & Communications Manager
Can you describe your experience in planning and executing integrated marketing campaigns?

When answering this question, provide specific examples of successful campaigns you've led. Highlight your strategies for collaboration among cross-functional teams, how you measured success, and any challenges you overcame.

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How do you approach managing PR activities and working with a PR agency?

It's important to demonstrate your understanding of PR strategies. Discuss your methods for setting objectives, choosing the right PR partners, and monitoring outcomes. Use examples from your past experience to illustrate your points.

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What steps do you take to ensure alignment between marketing and sales initiatives?

Talk about your communication strategies that facilitate collaboration between marketing and sales. Describe tools you use to maintain transparency, such as shared KPIs or regular check-ins to ensure both teams are working towards common goals.

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How do you tailor marketing messages for diverse audiences?

Illustrate your understanding of audience segmentation and messaging strategies. Provide examples of how you've modified your messaging to fit different customer profiles and how you monitor audience engagement.

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What tools or technologies do you use for campaign management?

Share your familiarity with tools such as Salesforce, marketing automation platforms, and analytics tools. Discuss how these have helped streamline your workflow and improve campaign performance in prior roles.

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How do you measure the success of your marketing campaigns?

Discuss specific metrics you track, such as ROI, engagement rates, or lead generation. Define the KPIs that matter most to your objectives and explain your methods for analyzing campaign performance.

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Describe a time you dealt with a challenging situation in an event management role.

Use the STAR method (Situation, Task, Action, Result) to explain the challenge, your approach, and the successful outcome. Highlight your problem-solving skills and how you maintained communication with stakeholders during the process.

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What motivates you to work in the field of Earth Observation?

Express your enthusiasm for technology and its capacity to aid global initiatives. Share any personal experiences or beliefs that drive your passion for Earth observation and how your goals align with ICEYE's mission.

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In your opinion, what is the most important skill for a Marketing & Communications Manager?

Identify skills such as leadership, adaptability, or analytical thinking. Provide reasons for your choice and how it has impacted your success in marketing roles in the past.

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Tell us about a successful campaign you managed from conception to execution.

Outline the goal of the campaign, your targeted audience, the execution process, and the results achieved. Be sure to emphasize your role in leadership and teamwork throughout the project.

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ICEYE delivers unmatched persistent monitoring capabilities for any location on earth. Owning the world's largest synthetic-aperture radar constellation, the company enables objective, data-driven decisions for its customers in sectors such as ins...

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Full-time, hybrid
DATE POSTED
December 13, 2024

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