Product Marketing Manager (Freelance)

As a Product Marketing Manager at GoodHabitz, you'll own the go-to-market strategy for our products, leading product launches, conducting market research, and optimizing marketing campaigns. You will also collaborate closely with sales, customer success, and product teams to create compelling messaging that resonates with our audience.

To apply for the Product Marketing Manager role at GoodHabitz, you should have at least 5 years of experience in B2B SaaS Product Marketing, preferably in the EdTech sector. A strong background in managing product launches, understanding customer journeys, and excellent communication skills are essential.

The Product Marketing Manager plays a crucial role at GoodHabitz by driving strategic initiatives that align with our mission of making learning a habit. You'll develop insights into market trends and customer needs, enabling the company to enhance its product offerings and ultimately drive business growth.

The Product Marketing Manager position at GoodHabitz is a freelance role expected to last approximately three months, ideal for those looking for flexible working arrangements while still making a significant impact on product marketing strategies.

GoodHabitz fosters a vibrant and dynamic work culture that values collaboration, flexibility, and personal growth. As a Product Marketing Manager, you'll enjoy a supportive environment with opportunities for development and access to various resources that promote your well-being and professional advancement.

When addressing your experience in product launches, focus on specific projects where you led go-to-market strategies. Discuss how you gathered market insights, collaborated with teams, and measured success using KPIs, emphasizing the impact your efforts had on the product's success.

Highlight your methodologies for conducting market research, such as surveys, focus groups, or competitive analysis. Explain how you leverage this data to inform product positioning and marketing strategies, ensuring they align with customer needs and market demands.

Discuss the importance of understanding your audience and their pain points. Share examples of how you translate complex product features into clear, relatable messaging that clearly communicates the value proposition and resonates with targeted customers.

Explain your approach to tracking performance metrics, such as conversion rates, campaign engagement, and customer feedback. Share specific KPIs you’ve used in the past and how you utilize data to optimize marketing strategies for future campaigns.

Be honest about a specific challenge you encountered, detailing the steps you took to address it. Showcase your problem-solving skills and how you employed collaboration and flexibility to navigate through obstacles while still achieving your goals.

Mention specific marketing automation tools, analytics platforms, or CRM systems that you have utilized. Describe how they aid in streamlining workflows, managing campaigns, and analyzing performance to enhance your productivity and marketing outputs.

Share your strategies for continuous learning, such as following industry publications, participating in webinars, or joining professional networks. Emphasize the importance of staying informed to adapt marketing strategies that align with evolving market trends.

Discuss traits such as collaboration, communication, and a diverse skill set as key qualities of a successful product marketing team. Provide examples of how effective teamwork has led to successful project outcomes in your previous roles.

Talk about strategies you’ve implemented to foster communication and collaboration between sales and marketing, such as regular meetings, shared goals, and co-developed materials. Highlight the positive impact this alignment has on achieving product success.

Express your passion for education and how GoodHabitz's mission resonates with you. Discuss how you can contribute to their goals and what excites you about being part of a dynamic team dedicated to revolutionizing learning.