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Campaign Manager, Paid Media


Duties/Responsibilities:
  • Manage, optimize, and scale Google Ads campaigns across multiple ad types, including search, display, discovery, PMax, and YouTube. Create and implement advanced strategies to meet goals like ROAS, CPA, and CAC. Improve account diversity by utilizing various campaign types to increase effectiveness and performance.
  • Manage up to 12 accounts with a total MRR of $50,000 and a managed spend of $300,000. Consistently demonstrate optimizations that lead to increased client performance and budgets.
  • Independently handle client communications, including leading kickoff calls, providing strategic recommendations, and answering in-depth questions related to account setups and performance. Develop long-term client relationships and maintain positive engagement for over six months.
  • Collaborate with internal teams to deliver creative strategies, produce successful ad copy across various formats, and advise on the performance potential of display, discovery, and YouTube creative assets. 
  • Stay informed on industry trends and updates, presenting relevant findings to improve departmental knowledge. Take an active role in contributing to team success by upselling clients on additional marketing channels and providing insights across other digital platforms such as SEO, SEM, and email marketing.
  • Use internal project management tools like Monday to organize workflows, meet client deadlines, and ensure smooth communication across the department.
  • Contribute to internal knowledge sharing by answering team questions on platforms like Slack.


Key Performance Indicators:
  • Churn < 5% of MRR per quarter
  • Increase managed ad spend for existing accounts by 10% per month
  • Maintain an average client relationship of 1 year


Required Skills/Abilities:
  • Proficiency in Google Ads, Google Ads Editor, Google Analytics, and other digital marketing tools.
  • Strong understanding of advanced digital marketing strategies and optimization techniques for various Google ad types.
  • Experience managing high-value accounts with significant ad spend and achieving measurable performance improvements.
  • Excellent communication skills, with the ability to provide strategic insights to clients and internal teams.
  • Strong analytical skills with the ability to translate data into actionable recommendations.


Physical Requirements:
  • Prolonged periods of sitting at a desk and working on a computer.


What does the hiring process entail:
  • Stage 1 (Recruiter Screen) - After you submit your application, our recruitment team will review and reach out to candidates. During this 20-minute phone call, we’ll discuss your career journey and professional motivators while learning about GR0 overall and the Paid Social position.
  • Stage 2 (Hiring Manager & Team Interview) - The first video interview with GR0 team members will involve 30-45 minutes of diving deeper into the GR0 processes, tools, core values, and company roadmap.
  • Stage 3 (Co-Founders Connect) - The last conversation of the interview process is always a chance for you to connect with our CEO and Co-Founder, Kevin Miller, and our Chief Growth Officer and Co-Founder, Jon Zacharias.
  • Stage 4 (Offer) - If a #GR0mance has brewed, we will make you a competitive offer and hope you’ll accept!


What's in it for you:
  • Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual salary for this role is market competitive- $70,000 - $80,000 (commensurate with experience)
  • Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
  • Flexible PTO - We know that rest is vital to your wellbeing and career success, so we give you the flexibility and trust to take it when you need it.
  • Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.


ABOUT US:


Headquartered in Los Angeles, California, GR0 is an award-winning digital marketing agency focused exclusively on igniting organic growth for direct-to-consumer and business-to-business startups and established brands. GR0 empowers these brands to build powerful online brands using a highly technical, best-in-class approach that delivers value and experience to consumers, and engagement and sales for brands.


GR0’s notable awards and achievements include:

Glassdoor’s “Top CEOs” (2021)

Clutch’s “Top 100 Fastest Growing Companies” (2022)

Comparably’s “Best Places to Work in Los Angeles” (2021, 2022)

Comparably’s “Best Company for Career Growth” (2021)

Built In’s Moxie Women in Tech Awards (2021, 2022)


At GR0, we put our people above all else. We promote an environment that celebrates diversity, fosters openness, and encourages conversations around what makes us different to further learn from one another. GR0 is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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$70000K
$80000K

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What You Should Know About Campaign Manager, Paid Media, GR0

Are you ready to take your career to new heights as a Campaign Manager, Paid Media at GR0? In this fully remote position, you’ll be at the forefront of managing, optimizing, and scaling Google Ads campaigns across various ad types, including search, display, discovery, PMax, and YouTube. Your primary goal will be to craft advanced strategies that meet ambitious targets like ROAS, CPA, and CAC while overseeing up to 12 accounts. With a total MRR of $50,000 and a managed spend of $300,000, your role will significantly impact our clients’ success. You’ll be empowered to foster long-lasting relationships, lead strategic kickoff calls, and implement suggestions that yield performance improvements. Working closely with creative teams, you’ll help produce compelling ad copy and optimize campaigns for maximum effectiveness. Staying updated on digital marketing trends is essential, as you'll be presenting your insights to continually boost our team’s expertise. Plus, you will play a key role in upselling additional marketing services and collaborating across various digital platforms, including SEO and email marketing. Use your strong analytical skills to transform data into actionable plans while ensuring smooth workflows through effective project management tools. At GR0, we believe in shared financial success, offering competitive salaries, comprehensive health benefits, and flexible PTO. Join us in creating thriving online brands and making an impact in our community!

Frequently Asked Questions (FAQs) for Campaign Manager, Paid Media Role at GR0
What does a Campaign Manager, Paid Media at GR0 do?

A Campaign Manager, Paid Media at GR0 manages and optimizes Google Ads campaigns, develops advanced marketing strategies, oversees client accounts, and collaborates with creative teams to enhance ad performance. You will be responsible for executing strategies that align with key performance indicators like ROAS and CPA, while also nurturing strong client relationships.

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What qualifications are required for the Campaign Manager, Paid Media position at GR0?

To be a successful Campaign Manager, Paid Media at GR0, candidates should have proficiency in Google Ads, Google Analytics, and advanced digital marketing strategies. Experience in managing high-value accounts and excellent communication skills are crucial for providing insights and maintaining client engagement.

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How does the hiring process for the Campaign Manager, Paid Media role at GR0 work?

The hiring process for the Campaign Manager, Paid Media role at GR0 consists of several stages: a recruiter screen, a team interview with the hiring manager, a final connect with co-founders, and a job offer if you’re the right fit. Each stage is designed to ensure you align with GR0’s values and culture.

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What kind of campaigns will a Campaign Manager, Paid Media at GR0 be handling?

In the Campaign Manager, Paid Media role at GR0, you will manage various types of Google Ads campaigns, including search, display, YouTube, and more. Your work will focus on improving performance and achieving set growth metrics for diverse accounts.

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What benefits does GR0 offer to the Campaign Manager, Paid Media position?

GR0 provides a range of benefits for the Campaign Manager, Paid Media position, including a competitive salary, comprehensive health coverage, flexible PTO, and opportunities for community impact. We believe in supporting our team members both professionally and personally.

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Common Interview Questions for Campaign Manager, Paid Media
How do you manage multiple Google Ads accounts effectively?

Managing multiple Google Ads accounts requires meticulous organization and prioritization. Use project management tools to track progress, deadlines, and client communications. Regularly analyze performance metrics and develop tailored strategies for each account to optimize results and ensure client satisfaction.

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Can you explain how you would approach optimizing a campaign for better performance?

To optimize a campaign, I start with a comprehensive analysis of current performance data. I review key metrics like CTR, CPC, and conversion rates, identify areas needing improvement, and experiment with A/B testing on ad copy and targeting options before implementing data-driven changes to enhance engagement and ROI.

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What strategies would you implement to improve ROAS and CPA for clients?

Improving ROAS and CPA involves a multi-faceted approach. I would review targeting settings, optimize ad placements, conduct keyword research, and adjust bids accordingly. In addition, utilizing remarketing strategies can nurture leads while introducing value-added features to increase conversions.

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Describe your experience with cross-channel marketing and how it can benefit a paid media campaign.

My experience with cross-channel marketing has shown that integrating paid media with SEO and email strategies amplifies campaign reach and effectiveness. By coordinating messaging and targeting across channels, we can nurture leads more effectively, resulting in improved brand awareness and higher conversion rates.

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What role does communication play in managing client accounts?

Effective communication is pivotal in managing client accounts. It ensures that clients feel informed and valued. Regular updates, strategic recommendations, and prompt responses to inquiries build trust and foster long-term relationships, which are crucial for account retention and growth.

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How do you stay current with trends in digital marketing?

Staying current involves subscribing to industry newsletters, participating in webinars, attending conferences, and engaging with marketing communities on social media. I also dedicate time to experimenting with new tools and techniques to understand their potential impacts on my campaigns.

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What metrics do you focus on when evaluating campaign performance?

I focus on several key metrics when evaluating campaign performance, including Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), click-through rates (CTR), conversion rates, and overall traffic generated. These metrics provide a comprehensive view of how the campaign is performing against its goals.

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Can you share an example of a successful campaign you've managed in the past?

Absolutely, I once managed a campaign for a D2C brand that aimed to increase its online presence. By implementing a multi-channel approach and utilizing audience segmentation, we achieved a 40% increase in sales within three months, while also reducing CPA by 25% through continuous optimization.

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How do you prioritize tasks when managing multiple accounts?

I prioritize tasks based on urgency and impact. I categorize tasks using a project management tool, setting deadlines and objectives for each account. Daily check-ins help ensure I stay on top of important updates, while regular reviews of performance metrics help shift priorities as needed.

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What is your approach to providing strategic insights during client meetings?

My approach involves being prepared with data-driven insights related to campaign performance and industry trends. I would use visual aids to present information clearly, encourage client feedback, and foster a collaborative atmosphere where strategic discussions can lead to actionable recommendations.

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GR0's mission is to demystify online marketing for brands, allowing them to realize their full potential and deliver unmatched value to every customer.

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Full-time, remote
DATE POSTED
December 18, 2024

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