Senior Manager, Website Conversion Rate Optimization

Marketing ∙ Hybrid - United States

Grammarly is excited to offer a remote-first hybrid working model. Team members work primarily remotely in the United States, Canada, Ukraine, Germany, or Poland. Certain roles have specific location requirements to facilitate collaboration at a particular Grammarly hub.

All roles have an in-person component: Conditions permitting, teams meet 2–4 weeks every quarter at one of Grammarly’s hubs in San Francisco, Kyiv, New York, Vancouver, and Berlin, or in a workspace in Kraków. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.

Grammarly team members in this role must be based in the United States, and they must be able to collaborate in person 2 weeks per quarter, traveling if necessary to the hub(s) where the team is based.

The opportunity 

Grammarly is the world’s leading AI writing assistance company trusted by over 30 million people and 70,000 professional teams every day. From instantly creating a first draft to perfecting every message, Grammarly’s product offerings help people at 96% of the Fortune 500 get their point across—and get results. Grammarly has been profitable for over a decade because we’ve stayed true to our values and built an enterprise-grade product that’s secure, reliable, and helps people do their best work—without selling their data. We’re proud to be one of Inc.’s best workplaces, a Glassdoor Best Place to Work, one of TIME’s 100 Most Influential Companies, and one of Fast Company’s Most Innovative Companies in AI.

To achieve our ambitious goals, we’re looking for a Senior Manager of Website CRO to join our Acquisition Marketing team. This person will be responsible for optimizing a potential customer’s experience from when they land on our marketing website (both desktop and mobile) to when they enter the product conversion funnel. 

Your impact

As the Senior Manager of Website Conversion, you will create a strategy to optimize conversion from first visit to first contact. You will be a key player on our website marketing team and will be instrumental in helping Grammarly build web conversion rate optimization into a vibrant and performative channel. You will be able to drive a direct impact on the business by improving the experience of millions of visitors per week.

In this role, you will:

• Be an advocate for optimizing marketing web pages (on both desktop and mobile) to best meet visitors’ needs, balancing conversion rate optimization with user experience and long-term brand sentiment.
• Drive individual user signups and marketing qualified leads for our enterprise product.
• Collaborate with demand generation, data, and sales teams to build a B2C2B funnel on our website.
• Use data and other insights to develop the web page optimization roadmap, execute this roadmap, and track the performance.
• Have a deep understanding of testing, including A/B and multivariate, and know when to apply different methodologies. 
• Work hands-on with testing tools and data analysis.
• Set goals and KPIs for conversion rate optimization that help meet broader website and Acquisition team goals.
• Develop best practices, guidance, and templates for building new marketing web pages; consult with partners across marketing and other departments to build optimized web pages.
• Collaborate with other members of the Website team, including SEO managers and content marketers, to drive our overall website strategy and identify new landing page opportunities.
• Mentor team members focused on CRO and conversion-driving web content. 
• Partner with data science and human insights teams to better understand visitor behavior on our website.
• Develop a website segmentation and personalization strategy.
• Build cross-functional partnerships with product, engineering, design, and other marketing teams to create a seamless first-touch-to-website-to-conversion funnel experience. 
• Be the knowledge holder of industry trends, best practices, and innovation in the Web CRO space, and advocate for bringing new techniques and technologies to the company to keep us on the cutting edge.

We’re looking for someone who

• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
• Is inspired by our MOVE principles, which are the blueprint for how things get done at Grammarly: move fast and learn faster, obsess about creating customer value, value impact over activity, and embrace healthy disagreement rooted in trust.
• Is able to collaborate in person 2 weeks per quarter, traveling if necessary to the hub where the team is based.
• Has at least 8 years of experience.
• Is a constant source of new ideas, champions out-of-the-box thinking, and has a track record of innovating new methods to achieve a goal.
• Has a talent for strategic thinking and enjoys weighing different scenarios against our objectives. Someone who can anticipate challenges and tackle them with enthusiasm, always ready with a backup plan. We appreciate someone who can think on their feet and bring a thoughtful approach to every situation.
• Likes organization but can be flexible. Enjoys piecing a project together like a puzzle, involving the right people at the right time to achieve optimum results.
• Searches for answers to questions. Able to synthesize quantitative and qualitative data, make data-driven decisions, and use (sometimes incomplete) data to identify gaps and opportunities. 
• Understands how people use websites, how the information presented on sites and the ways in which that information is presented can have a huge impact on what a user does, and how experience with user segmentation and personalization is appreciated. 
• May have experience in UX, web design, product management, and content strategy.

Support for you, professionally and personally

• Professional growth: We believe that autonomy and trust are key to empowering our team members to do their best, most innovative work in a way that aligns with their interests, talents, and well-being. We support professional development and advancement with training, coaching, and regular feedback.
• A connected team: Grammarly builds a product that helps people connect, and we apply this mindset to our own team. Our remote-first hybrid model enables a highly collaborative culture supported by our EAGER (ethical, adaptable, gritty, empathetic, and remarkable) values. We work to foster belonging among team members in a variety of ways. This includes our employee resource groups, Grammarly Circles, which promote connection among those with shared identities, such as BIPOC and LGBTQIA+ team members, women, and parents. We also celebrate our colleagues and accomplishments with global, local, and team-specific programs. 

Compensation and benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more: 

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching 
• Paid parental leave
• Twenty days of paid time off per year, eleven days of paid holidays per year, and unlimited sick days 
• Home office stipends
• Caregiver and pet care stipends
• Wellness stipends
• Admission discounts
• Learning and development opportunities

Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US and Canada locations are categorized into compensation zones based on each geographic region’s cost of labor index. For more information about our compensation zones and locations where we currently support employment, please refer to this page. If a location of interest is not listed, please speak with a recruiter for additional information. 

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future. 

United States: 

Zone 1: $154,000 - $192,000/year (USD)

Zone 2: $139,000 - $173,000/year (USD)

We encourage you to apply.

At Grammarly, we value our differences, and we encourage all—especially those whose identities are traditionally underrepresented in tech organizations—to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).

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All team members meeting in person for official Grammarly business or working from a hub location are strongly encouraged to be vaccinated against COVID-19.