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Founding Marketer

Location: San Francisco Headquarters (In Person Strongly Preferred)

Salary: $80,000 - $140,000 + Equity

Benefits: Health, Vision, Dental Insurance, Untracked PTO


About OneText: Shop by Text

Sitting at the intersection of payments, AI, and marketing, OneText makes shopping as effortless as paying with your hotel room number. Shoppers literally reply and buy with one text. Fast-growing ecommerce brands use our text to buy payments and AI sales concierge to drive up to 30% more revenue. We replace conventional SMS marketing with two-way conversations that delight shoppers and inspire them to buy more.

We’re backed by rockstars including Y Combinator, Coatue, Citi Ventures, Khosla Ventures, the founders of Warby Parker, Allbirds and Harry’s and Matt Bellamy, the lead singer of Muse.

We're building a world-class team and we’re looking for part 🪄magician, part 📣 cheerleader, part 🏴‍☠️ pirate, part 🚀 astronaut to join as our founding growth marketer. If that’s you, reach out!

The Role

As OneText’s founding Growth Marketer you’ll help OneText scale from hundreds of customers to thousands.

You Should Know

This is the scariest role we’ll ever hire.

We’re proud to have scaled to millions in revenue and built relationships with top ecommerce brands like Caden Lane, Raycon, Create and Firebelly Tea.

We’ve been praised on Twitter by Native founder Moiz Ali, been featured in articles and one book, turned skeptics into advocates, and triggered the panic of competitors an order of magnitude larger than us who rightfully view us an existential threat.

And we’ve done it all without ANY marketing.

It’s time to change that.

But there’s a problem. For every other role at OneText, from engineering to shopper customer support, my cofounder (Daniel) or I (Jonathan) did the job first. We hacked out the basics and handed something to the first hire when it got too big for us to keep doing. But marketing isn’t like that. You will truly be the first person at OneText to lead marketing, demand generation and brand awareness. This is probably the only role we’ll ever hire without some kind of playbook. As a result, you need to be great, self-directed, prepared to present and defend your own strategies, and ruthless about marketing efficiency.

Key Responsibilities

  • 📈 Marketing strategy to scale OneText from several hundred to tens of thousands of brands

  • 💰 Hold a marketing budget and an aggressive goal and stay accountable to it

  • 🪧 Demand generation. Your primary success metric will be leads attributable to marketing

  • 📺 Channel Mix: Coordinate and select OneText’s top channels (events, webinars, podcasts, deliveries, etc)

  • 🎉 In real life events and conferences: Select the best ones and help OneText stand out

  • 🎁 Content Marketing, SEO, Website strategy, Videos, Webinars, Paid Ads, Gifts, etc.

  • 💼 Agencies / Consultants: Help us hire the best specialists to execute fast and on budget

Required Skills / Experience

  • Scrappiness and comfort with ambiguity - throw stuff at the wall until it works

  • Not your first rodeo - you don’t need 10 years of experience. But we’re expecting prior business to business marketing accomplishments that you’re proud of.

  • Experience working in a high-growth startup, ideally taking a marketing function from 0-1

  • Strong analytical skills, with the ability to use data to drive decision-making.

  • Fast learning and excellent at making complicated tasks smaller and faster

  • Extreme honesty

  • Willingness to work the week of US Black Friday / Cyber Monday (the Super Bowl for our industry) - Mandatory availability during the second half of November annually

  • Readiness to do do whatever it takes to ensure OneText wins

  • Desire to fight for truth justice and the defeat of your enemies/our lazy, tired competitors

  • Bonus: Experience working in the ecommerce, fintech, SaaS industry

Why Join Us?

  • Key player at a fast-growing startup: Revenue is up 3X year/year and accelerating

  • Huge Opportunity: We have the chance to build the payment company of the future, providing a chargeable card on file for every phone number

  • Competitors You’ll Love to Fight: We compete and win against spammy, conventional “Big SMS” companies who prefer to lock people into contracts rather than innovate.

  • Personal Growth: We take on big battles every day and work with the best in the industry.

How To Stand Out

  • Read this far

  • Familiarize yourself with our core values and norms

  • Visit OneText.com, enter your favorite ecommerce site and play our demo

  • Submit our Application

  • Love our mission

Hiring Process

  • Interview with Amanda

  • Selected candidates will interview with OneText’s founder and CEO, Jonathan

  • Finalists will present a take home assignment to a panel interview. You’ll have an opportunity to be compensated for your time spent on the take home.

Join us in building the future of payments and marketing, one text at a time. 💙

Average salary estimate

$110000 / YEARLY (est.)
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$140000K

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What You Should Know About Founding Marketer, OneText

If you're looking for an exciting opportunity to make a significant impact in a burgeoning startup environment, then the role of Founding Marketer at OneText in San Francisco might just be your calling! At OneText, we are revolutionizing the eCommerce landscape by merging payments with artificial intelligence and marketing. As our Founding Marketer, you will be the driving force behind our marketing strategy, taking us from hundreds of delighted customers to thousands. Your responsibilities will include orchestrating demand generation, selecting the perfect channels for our message, and driving leads through analytics-driven decision-making. You won’t just fill a role; you’ll shape our marketing identity, creating content across various platforms and ensuring our brand stands out at live events. We value scrappiness and a willingness to experiment, welcoming those who thrive without a defined playbook. This isn’t just another marketing position; it’s a chance to pioneer our growth in a collaborative and high-energy environment. Our team is backed by investors from Y Combinator and industry leaders, providing you with a unique opportunity to grow alongside a company that's already making waves. If you have experience in a high-growth startup, a proven track record in B2B marketing, and the passion to craft stellar marketing strategies from scratch, we’d love to hear from you. Join us and let’s make shopping as easy as sending a text together!

Frequently Asked Questions (FAQs) for Founding Marketer Role at OneText
What are the responsibilities of the Founding Marketer at OneText?

As the Founding Marketer at OneText, you will lead the marketing strategy and demand generation to scale our customer base from hundreds to thousands. This involves managing a marketing budget, coordinating marketing channels, and setting up engaging real-life events and webinars. You will also create content marketing strategies, oversee SEO, and use data analytics to drive business decisions.

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What qualifications are required for the Founding Marketer position at OneText?

To be considered for the Founding Marketer role at OneText, candidates should have prior B2B marketing accomplishments and experience in a high-growth startup. While we don’t require a decade of experience, we're looking for someone who has effectively taken a marketing function from 0 to 1. Strong analytical skills and a readiness to embrace ambiguity are crucial for success in this role.

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How will performance be measured for the Founding Marketer at OneText?

Your primary success metric as the Founding Marketer at OneText will be leads that can be directly attributed to marketing efforts. You will be accountable for achieving aggressive goals set within the marketing budget, and your contribution will play a pivotal role in scaling our business.

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What type of work environment can a Founding Marketer expect at OneText?

At OneText, we foster a culture of innovation and collaboration, with a strong emphasis on personal growth. As part of a fast-growing startup, the environment is energetic and dynamic. You will have the freedom to experiment with strategies and will be supported in your endeavors to revolutionize marketing for eCommerce.

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Is prior experience in eCommerce or fintech necessary for the Founding Marketer role at OneText?

While prior experience in eCommerce, fintech, or SaaS industries is considered a bonus, it is not a strict requirement for the Founding Marketer position at OneText. What we value most is a demonstrated ability to succeed in a high-growth marketing capacity and a deep passion for driving results.

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Common Interview Questions for Founding Marketer
What marketing strategies do you think would be effective for OneText as a startup?

When discussing marketing strategies, highlight your understanding of the eCommerce landscape and the importance of personalized customer engagement. Discuss ideas like leveraging SMS marketing, influencer partnerships, and creating data-driven content that resonates with potential customers.

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How do you measure the success of a marketing campaign?

Emphasize the importance of setting clear KPIs from the onset. Discuss using metrics like conversion rates, lead generation, ROI, and customer acquisition costs to assess campaign effectiveness, along with using tools for analytics to back your decisions.

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Can you provide examples of successful demand generation you have executed in the past?

Share specific examples of campaigns that drove significant leads or sales. Use metrics to show your impact, such as increases in web traffic or growth in conversion rates, and explain the tactics that led to those successes.

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How do you approach budgeting for a marketing campaign?

Illustrate your methodical approach to budgeting by discussing how you prioritize marketing channels based on target audience insights and expected ROI. Mention your willingness to remain flexible and adapt based on real-time performance metrics.

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What role does SEO play in your marketing strategy?

Explain how SEO is integral to driving organic traffic and enhancing brand visibility. Share experiences where you successfully optimized content and keyword strategies to increase SERP rankings and user engagement.

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How do you stay current with the latest marketing trends?

Discuss your commitment to continuous learning through industry publications, webinars, and professional networks. Mention specific resources you rely on to stay updated, which could include marketing blogs, podcasts, and platforms like LinkedIn.

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Describe a time when you had to pivot your marketing strategy.

Share a specific instance where market conditions prompted a shift in strategy. Emphasize your analytical approach to decision-making and your ability to adapt quickly while ensuring campaign integrity.

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How do you handle failed marketing campaigns?

Acknowledge that failures provide invaluable lessons. Share your process of analyzing what went wrong, salvaging learnings for future campaigns, and iterating on your approach while keeping stakeholders informed.

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How would you establish OneText's brand in a competitive market?

Discuss your approach to branding that involves understanding the target market, creating unique value propositions, and designing engaging, multi-channel campaigns that highlight OneText’s innovative solutions against larger competitors.

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What is your approach to creating compelling content?

Describe your audience-centered approach to content creation, focusing on the importance of storytelling, addressing pain points, and utilizing diverse formats such as videos, blogs, and infographics to engage the audience effectively.

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OneText offers text-based services to individuals and businesses to help them purchase goods and services from third-party vendors .

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Full-time, on-site
DATE POSTED
January 14, 2025

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