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Content Marketing Director

Graylog: Empowering Threat Detection, Investigation, & Response Solutions with Cutting-Edge Technology

 

Graylog specializes in delivering top-notch Threat Detection, Investigation, & Response (TDIR) solutions, backed by our latest addition, the Graylog API security platform. As a renowned centralized log management (CLM) and Security Information Event Management (SIEM) provider, we offer unparalleled fast and efficient log analysis capabilities in critical areas such as security, compliance, operations, and DevOps.

 

Our enterprise solution enables organizations globally to capture, store, and analyze terabytes of machine data in near-real time while our open-source product has been deployed in more than 50,000 installations worldwide, empowering individuals and small teams to perform basic log consolidation, analysis, and search functions at no cost.

 

We're a remote-friendly company with locations in Hamburg, Munich, London, Boulder, and headquarters in Houston, TX. If you live near an office and want to be part of said office great.  Nearish to an office and want to have the ability to hot desk? No problem, and if you're not near an office and wish to work remotely, all good!

 

Recent achievements for Graylog have been inclusion in the 2021 Deloitte Technology Fast 500™, we took home two of the most prestigious cybersecurity awards in SIEM and DevSecOps from Cyber Defence Magazine at RSA in 2023, and 2024 has seen us take home gold and become the Globee Winner for Security Information & Event Management and the 2024 Globee Winner for Threat Hunting, Detection, Intelligence, and Response.


Graylog has recently been named a “Leader” and “Fast Mover” in GigaOM’s 2024 Radar Report for SIEM.  


Who we’re looking for;

 

Graylog is currently recruiting for a Content Marketing Director to lead content strategy, drive customer storytelling, and strengthen engagement with our broader ecosystem- including partners, strategic alliances, and industry thought leaders.

 

This role is at the intersection of content marketing, customer marketing, and partner marketing, helping shape our narrative while supporting sales and partner enablement.

 

This is a high-impact role where you will own the storytelling that shapes how our customers and partners engage with Graylog.

 

As the Content Marketing Director, you will join Graylog’s growth-oriented culture and work with a passionate team that values innovation, collaboration, and ownership.

 

This position can be based anywhere in the US and will report to our Chief Marketing Officer based in the US.


Additional responsibilities will include but are not limited to;


Strategy & Thought Leadership
  • Develop and put into effect a content strategy that supports sales, marketing, and customer education.
  • Create technical yet engaging content tailored for different personas, industries, and buying stages.
  • Lead the development of thought leadership content focused on cybersecurity trends and best practices.
  • Produce case studies, and customer stories, and use case-driven content that highlights real-world success.
  • Develop buyers’ guides, TCO calculators, and product positioning assets to aid the buyer journey.


Product & Solution Storytelling
  • Create compelling product-focused content that demonstrates Graylog’s value for different use cases.
  • Develop product demo videos, solution overviews, and interactive walkthroughs- highlighting key features and benefits. (This role does not require maintaining a live demo environment but focusing on creating engaging product content.)
  • Partner with internal SMEs to translate technical capabilities into clear, concise messaging for prospects and customers, partnering with the Director of Product Marketing, Director of Technical Marketing, and VP of Product Management.


Ecosystem & Partner Marketing
  • Strengthen relationships with strategic partners (AWS, TruKnow, SocPrime, Bitdefender) by developing co-branded content and marketing initiatives.
  • Support partner enablement with join collateral, integration guides, and solution messaging.
  • Maintain, optimize, and promote AWS Marketplace listings to increase visibility and engagement.
  • Leverage AWS Partner Network and other strategic programs to maximize value- including filing for MDF (Market Development Funds).


Customer Engagement & Advocacy
  • Own the customer story program, driving the creation of case studies, testimonials, and advocacy content.
  • Work with sales and customer success to identify success stories and turn them into compelling marketing assets.
  • Gather feedback from customers, prospects, and partners to identify content gaps and refine messaging.


A little bit about you
  • Extensive experience in Content Marketing, Customer Marketing, Partner Marketing, or Product Marketing- preferably in cybersecurity, SIEM, or security operations.
  • Ability to translate technical concepts into engaging, digestible content for different audiences.
  • Hands-on experience with creating product videos, customer stories, and enablement materials.
  • Ability to work cross-functionally with sales, product, and partner teams.
  • Engaging storytelling, writing, and project management skills in a fast-moving environment.
  • Strong desire to operate both strategically and hands-on, get things done.


Additional nice to have experience (desirable but not required)
  • Experience with AWS Partner Network (APN), MDF programs, and AWS Marketplace.
  • Familiarity with Allbound or similar partner enablement platforms.
  • Experience working with security vendors, alliances, or thought leadership programs.


Here at Graylog, you'll find a diverse group of experienced professionals who love to have fun while meeting the needs of our customers with the best solution and customer service available.


Our values


Openness- As a global company, we encourage our people to bring their backgrounds, ideas, and perspectives to our collective work. We lead with integrity and are committed to doing what is best for the Graylog community.


Collaboration- Through mutual respect, trust, and candid communication across all teams, we deliver the best ideas and results.


Useful Innovation- We take calculated risks to find new ways to innovate. By continuously improving ourselves, processes, and technologies, we deliver the best solution for our customers.


Ownership- As owners, we take the initiative to solve internal and external problems while supporting peer success and holding ourselves accountable for delivering the best work. We do this from a place of high trust.


Do the Right Thing!- Comfort and safety come from knowing that everyone will do the right thing, even when nobody's looking.


For further information please submit an application and a member of the Graylog People Team will be in touch.


Average salary estimate

$105000 / YEARLY (est.)
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$90000K
$120000K

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What You Should Know About Content Marketing Director, Graylog, Inc

At Graylog, we're on the hunt for a dynamic Content Marketing Director who’s ready to take the reins of our content strategy and elevate our storytelling game. This remote role puts you at the forefront of our marketing efforts, where you’ll engage with our customers, partners, and industry leaders in ways that resonate. With a rich history as a leader in Threat Detection, Investigation, & Response (TDIR) solutions, Graylog provides a unique platform where your creativity can shine. Working closely with our Chief Marketing Officer and a passionate team, you’ll craft compelling narratives that illustrate the value of our solutions across various personas and industries. From developing thought leadership content that tackles emerging cybersecurity trends to collaborating with technical experts that convert complex concepts into engaging messaging, you’ll play a pivotal role in shaping how Graylog is perceived in the marketplace. Whether you're creating buyer's guides or impactful product demo videos, your goal will be to ensure that our audience not only understands our offerings but feels connected to the Graylog community. You’ll also foster strong relationships with our valued partners by co-creating marketing initiatives and ensuring that our customer success stories effectively advocate our brand. If you are a forward-thinking storyteller with a flair for project management and a passion for cybersecurity, you’ll fit right in with our vibrant team. Join us at Graylog and help us lead the charge in cybersecurity innovation while working in a culture that values collaboration, accountability, and taking ownership every step of the way.

Frequently Asked Questions (FAQs) for Content Marketing Director Role at Graylog, Inc
What responsibilities does the Content Marketing Director at Graylog have?

The Content Marketing Director at Graylog is responsible for developing and executing a comprehensive content strategy that aligns with sales and marketing goals. This includes creating engaging content tailored to various personas, focusing on product storytelling, thought leadership around cybersecurity trends, and enhancing partner marketing initiatives. They will work cross-functionally to ensure all content highlights how Graylog's offerings add value for customers and partners alike.

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What qualifications are needed for the Content Marketing Director role at Graylog?

Candidates for the Content Marketing Director position at Graylog should possess extensive experience in content marketing, customer marketing, or partner marketing, preferably within the cybersecurity sphere or SIEM industry. Strong storytelling, writing abilities, and project management skills are crucial, along with a knack for translating technical concepts into accessible content for diverse audiences. Experience with partner networks like AWS and marketing development funds is a plus.

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How does the Content Marketing Director at Graylog collaborate with other teams?

The Content Marketing Director at Graylog works closely with multiple teams, including sales, product management, and partner marketing, to create synergies that enhance content effectiveness. They will collaborate with subject matter experts to develop clear and compelling messaging, while also gathering feedback from various stakeholders, including customers and partners, to refine marketing assets continuously.

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What type of content will the Content Marketing Director at Graylog create?

At Graylog, the Content Marketing Director will create a diverse range of content, including technical articles, case studies, client testimonials, product-focused videos, and guidance materials such as buyer's guides and FAQ documents. The goal is to substantiate Graylog's value propositions while generating awareness and eliciting engagement from both existing customers and new prospects.

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Is remote work an option for the Content Marketing Director position at Graylog?

Yes, the Content Marketing Director role at Graylog is fully remote, allowing candidates to work from anywhere within the United States. Graylog embraces a remote-friendly culture, valuing flexibility and ensuring employees can engage with their work-life balance while contributing to the company's mission.

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Common Interview Questions for Content Marketing Director
What strategies would you implement as a Content Marketing Director at Graylog?

In this role, I would prioritize developing content that speaks to customer pain points and aligns with their journey. This involves creating targeted marketing campaigns, enhancing stakeholder engagement, and utilizing analytics to measure content effectiveness. Strategically leveraging partnerships to co-create content would also be key.

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Can you give an example of a successful content campaign you led in your previous roles?

Absolutely! In my last position, I led a targeted content campaign focusing on a new product launch. By tailoring content to various buyer personas and utilizing both customer testimonials and case studies, we increased engagement rates significantly and saw a 30% boost in conversion for that product.

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How do you approach creating technical content for non-technical audiences?

I approach technical content by first understanding the core message I want to communicate. Then, I break down complex concepts into simple analogies and visuals that resonate with the audience. Engaging storytelling is key; I aim to connect technical features to real-life benefits that matter to them.

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How would you collaborate with partners as the Content Marketing Director at Graylog?

I would initiate regular collaborative sessions with partners to identify shared goals and create co-branded content that highlights both parties’ strengths. This would include developing joint webinars, case studies, and guides that demonstrate how our partnership delivers exceptional value to our customers.

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What metrics do you find most valuable in evaluating content performance?

I focus on metrics that align with our objectives, such as engagement rates, conversion metrics, and customer feedback. For instance, tracking leads generated from specific content pieces, monitoring scroll depth to gauge content consumption, and analyzing social media shares help illustrate what resonates most with the audience.

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Describe a time when you had to maintain creativity under tight deadlines.

In a previous role, we had a critical deadline for a product launch. I gathered the team for a brainstorming session, where we generated ideas, prioritized them, and split tasks. By maintaining open communication and focus, we delivered high-quality content on time, ultimately receiving excellent customer feedback.

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What tools and technologies have you used in content marketing?

I have utilized platforms such as HubSpot, Google Analytics, and SEMrush for content distribution, SEO optimization, and performance tracking. Additionally, tools like Canva and Adobe Creative Suite have been essential for creating visually appealing content that stands out.

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How do you stay current with trends in cybersecurity and content marketing?

I stay updated through a combination of professional networks, industry publications, webinars, and social media platforms. I’m a member of cybersecurity forums and attend relevant conferences, which not only provide insights into current trends but also offer networking opportunities with industry leaders.

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What steps would you take to revitalize underperforming content?

To revitalize underperforming content, I would first conduct a content audit to identify which pieces are failing and why. This could involve updating keywords, enhancing visuals, or rewriting to better align with current audience interests. I would also promote these revamped pieces through different channels to increase visibility.

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How do you handle feedback on your content?

I view constructive feedback as an opportunity for growth. I welcome input from peers and stakeholders, analyze it critically, and determine how to effectively integrate it into future content. Being open to feedback fosters collaboration and leads to a higher quality of work overall.

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Graylog is a leading centralized log management solution built to open standards for capturing, storing, and enabling real-time analysis of terabytes of machine data. Graylog delivers a better user experience by making analysis ridiculously fast a...

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Full-time, remote
DATE POSTED
March 16, 2025

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