Chief Marketing Officer for Americas Growth

As the Chief Marketing Officer for Americas Growth at Qualtrics, you will oversee the development and execution of a comprehensive marketing strategy tailored to the Americas. Your responsibilities will include collaborating with sales and customer success leaders, nurturing a team of marketers focused on driving growth, and designing ABM programs to engage our target Enterprise accounts.

To excel as the Chief Marketing Officer for Americas Growth at Qualtrics, candidates should possess 12-15 years of B2B marketing experience, specifically in areas like field marketing, events, or Account-Based Marketing (ABM). A proven track record of driving measurable commercial results is crucial, along with the ability to travel throughout the Americas.

The Chief Marketing Officer for Americas Growth plays a vital role in driving commercial impact by strategically using the marketing mix to generate demand and enhance pipeline conversion. This leader is essential in forming go-to-market strategies and nurturing a high-performing marketing team, ensuring that Qualtrics meets its growth objectives effectively.

In this role, the Chief Marketing Officer for Americas Growth at Qualtrics will lead a team of field marketers and account-based marketing specialists based in both the US and Latin America. This collaboration is focused on implementing activities that will significantly boost peak performance and company growth in the Americas region.

The compensation package for the Chief Marketing Officer for Americas Growth at Qualtrics ranges from $230,000 to $383,000 USD per year, depending on eligibility criteria and location, reflecting the significant responsibilities and impact associated with this strategic leadership role.

Be prepared to discuss specific ABM strategies you've implemented in previous roles and how they resulted in measurable success. Highlight your ability to tailor marketing efforts to engage key accounts effectively.

Illustrate your approach to fostering collaboration between marketing and sales teams, using examples of past experiences where you successfully created aligned strategies that led to increased sales and client engagement.

Mention specific KPIs such as lead generation, conversion rates, and ROI that you have focused on in your previous roles. Explain how data-driven decision making has influenced your marketing strategies.

Share a specific instance where your marketing strategy directly contributed to business growth. Detail the planning, execution, and results while also highlighting any challenges faced and how you overcame them.

Discuss your leadership philosophy and specific tactics you've found effective in mentoring and empowering your team. Share how you've adapted your management style to different team members to foster growth and creativity.

Provide examples of successful ABM campaigns you have led, emphasizing your strategic thinking in identifying target accounts and creating personalized marketing strategies to achieve high engagement and conversion.

Demonstrate your experience in developing and managing budgets, prioritizing initiatives based on expected ROI, and explaining how you balance short-term and long-term goals within a marketing budget.

Identify a specific challenge you faced in a past role, describe the context, your approach to resolving the issue, and the successful outcomes that resulted from your efforts.

Explain how you use market research to inform your strategies, identify customer needs, and anticipate market trends. Provide examples of how research has shaped your decision-making in previous roles.

Reflect on your admiration for Qualtrics, the company's innovative approach to customer experience, and how your values align with their mission. Be sincere in expressing excitement for the opportunity to contribute to their growth.