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Job details

Mobile Media Buyer

GROWE is a dynamic company looking for a Mobile Media Buyer with significant experience in paid advertising campaigns, particularly in the gambling niche. The ideal candidate will leverage innovative strategies to enhance campaign performance.

Skills

  • Google Ads
  • Media buying
  • Campaign optimization
  • A/B testing
  • Analytics tools

Responsibilities

  • Launch Google Ads UAC and Search campaigns
  • Plan, set up and optimize new ad campaigns
  • Generate ideas for creatives and run A/B tests
  • Analyze campaigns and report ROI results
  • Create media buying plans and provide reports
  • Seek new business opportunities based on performance
  • Test new Traffic Sources

Education

  • Bachelor's degree in Marketing or related field

Benefits

  • Flexible working hours
  • Professional development opportunities
  • Collaborative team environment
To read the complete job description, please click on the ‘Apply’ button
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Average salary estimate

$72500 / YEARLY (est.)
min
max
$60000K
$85000K

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What You Should Know About Mobile Media Buyer, Growe

Are you ready to take your digital marketing skills to the next level? Join GROWE as a Mobile Media Buyer! In this exciting role, you'll dive into the world of advertising by launching Google Ads UAC and Search campaigns specifically tailored for the gambling industry. Your creativity will shine as you plan, set up, optimize, and scale our ad campaigns, all while generating fresh ideas for new creatives, apps, and funnels. We believe in the power of data, so analyzing campaigns to report ROI results and developing strategies for improvement will be a key part of your day-to-day. You'll create comprehensive media buying plans and have opportunities to seek out new business ventures based on acquisition performance. With a focus on testing new traffic sources, you'll be at the forefront of innovative marketing strategies. If you have 3+ years of experience in paid advertising campaigns and a significant background in Google Ads within the gambling niche, we want to hear from you! Your analytical mindset, attention to detail, and excellent communication skills will help you excel in this position. At GROWE, we value our team members and foster a collaborative environment that celebrates creativity, strategic thinking, and adaptability. Join us in this thrilling journey of growth and success!

Frequently Asked Questions (FAQs) for Mobile Media Buyer Role at Growe
What responsibilities can I expect as a Mobile Media Buyer at GROWE?

As a Mobile Media Buyer at GROWE, you will be responsible for launching and managing Google Ads UAC and Search campaigns aimed at the gambling niche. This includes planning, optimizing, scaling ad campaigns, creating monthly media buying plans, and analyzing campaign performance to drive further improvements.

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What qualifications do I need to apply for the Mobile Media Buyer position at GROWE?

To apply for the Mobile Media Buyer position at GROWE, you should have at least 3 years of experience running paid advertising campaigns, particularly in the gambling niche. Familiarity with Google Ads UAC, in-app advertising, and analytics tools is also essential.

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What kind of experience is necessary for the Mobile Media Buyer role at GROWE?

For the Mobile Media Buyer role at GROWE, significant experience with Google Ads in the gambling sector is crucial. You should also have a background in setting tasks for creatives, traffic sources testing, and working with tracking and analytics tools.

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How does GROWE support the growth of its Mobile Media Buyers?

At GROWE, we believe in the growth of our employees. Our Mobile Media Buyers are encouraged to learn new technologies, interfaces, and advertising platforms. We also foster a supportive team environment where collaboration is key to achieving our goals.

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What are the key personal qualities sought in a Mobile Media Buyer at GROWE?

GROWE values creativity, strategic thinking, attention to detail, the ability to multitask, and excellent communication skills in a Mobile Media Buyer. Our team thrives on collaboration and is always ready to embrace change and challenges as opportunities for growth.

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Common Interview Questions for Mobile Media Buyer
Can you describe your experience with Google Ads in the gambling niche?

When answering, provide details about your past roles and how you managed campaigns, especially in the gambling sector. Highlight specific achievements and your familiarity with different ad formats.

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How do you approach optimizing ad campaigns for better performance?

Explain your methodology for optimizing campaigns, including A/B testing techniques, analyzing metrics, and making data-driven decisions to improve conversion rates.

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What’s your experience with Universal App Campaigns (UAC)?

Discuss your hands-on experience with UAC, mentioning specific campaigns you've run, the challenges faced, and strategies used to enhance performance in the mobile advertising space.

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How do you keep up with the latest trends in online advertising?

Share any resources, blogs, or communities you follow to stay updated on advertising trends. Mention any recent changes in platforms like Google Ads and how you're adapting your strategies.

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Can you give an example of a creative idea you executed in a previous campaign?

Discuss a specific campaign where your creative idea made a significant impact. Explain the thought process behind the idea and the outcome it produced.

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What tools do you use for tracking and analytics for your campaigns?

Mention the various tracking and analytics tools you are familiar with, such as Keitaro and Voluum, and explain how you leverage these tools to optimize campaigns.

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How do you handle tight deadlines when managing multiple concurrent campaigns?

Discuss your organizational skills and prioritization strategies. Give examples of how you’ve successfully managed high-pressure situations in the past.

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What’s your understanding of the sports and casino industry related to advertising?

Provide insight into your familiarity with the sports and casino sectors, mentioning any specific campaigns or knowledge that adds value to your role in media buying.

Join Rise to see the full answer
How do you create compelling creatives for ad campaigns?

Share your process for developing creatives, including the research you conduct on target audiences and how you incorporate feedback to refine your ideas.

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Why do you want to work as a Mobile Media Buyer at GROWE?

Reflect on what attracts you to GROWE's company culture, values, and the opportunity to grow within a supportive team environment that encourages innovation in the gambling advertising market.

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G By Growe
MATCH
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FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$60,000/yr - $85,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
December 3, 2024

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