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Grupo QuintoAndar | Product Marketing Specialist - B2B

About Grupo QuintoAndar

Grupo QuintoAndar is the most valuable real estate tech company in Latin America, it was born in Brazil to do something very rewarding: open doors. We opened doors for technology to be part of living. And, through it, we reduce the bureaucracy and simplify the experience of the whole real estate ecosystem, including those renting, buying, and selling homes, as well as real estate brokers, agencies, and other partners of the real estate market.

Together, our leading brands offer solutions covering all stages of the housing journey, namely: Immuebles24 (Mexico), Zonaprop (Argentina), Adondevivier & Urbania (Peru), Plusvalia (Ecuador), ImovelWeb and Quintoandar (Brazil)

Backed by a world-class team of investors and advisors, such as Kaszek, Qualcomm, General Atlantic, and Softbank, QuintoAndar Group is currently valued at over $5.1 billion and continues to grow year-over-year. 

To make all this happen, we have more than 3,500 talented people, working with cutting-edge technology and best design practices to ensure a seamless experience throughout the sales and rental process, combined with smart financial products. Here you will work with the best professionals in the market, in an environment that breathes innovation, collaboration, and high performance.

To learn more about our history, visit https://grupoquintoandar.com/.

About working at Grupo QuintoAndar:

  • Possibility of constant learning
  • Opportunity to work in a team that seeks to use the best practices and tools on the market;
  • Working in an informal environment with great people who care about each other;
  • Always having new challenges and being encouraged to achieve results that have an impact, always with high quality;
  • Being part of a team working on a high-impact project that affects the lives of thousands of people.

Location & Remote Work

Our product marketing team works in the "remote-first" model, which means that we are working from home with the possibility of living anywhere in Brazil. We also have the option of using QuintoAndar's offices in São Paulo or using partner coworking spaces, both up to twice a week.

Language

This job description is written in English because for that position you will need it for communications with coworkers and suppliers who are from worldwide, for tools and internal materials as well. // A descrição desta vaga está escrita em Inglês porque para esta posição é necessário para a comunicação com colegas e fornecedores, que são de diferentes países, além do uso de ferramentas e materiais internos.

Stages of the Selection Process

Our selection process currently lasts an average of 40 days, from application to completion of the assessment. Going through:

    1. Screening: Initial review of your application and resume to assess qualifications.
    2. Interview with People Team: A conversation to get to know you better and understand your motivations and fit for the company.
    3. Case Study: A practical exercise or assignment to evaluate your problem-solving abilities and approach.
    4. Interview with Direct Manager: A deeper discussion to assess your technical skills, experience, and how you align with the role's responsibilities.
    5. Interview with Head: A final round to assess cultural fit and long-term potential within the team and company.
    6. Offer: If approved, we will present you with an offer to join our team.

As a Product Marketing Specialist you will:

As a Product Marketing Specialist for the Rede QuintoAndar and Agents business lines, you will be responsible for identifying growth opportunities and enhancing the value proposition of our solutions for real estate partnerships and associated agents. You will play a key role in creating and executing product marketing strategies, working closely with Product, Sales, and Research teams to ensure that our solutions effectively meet market needs and partner expectations.

Responsibilities:

  • Develop and execute product marketing strategies from discovery, value proposition, positioning and lifecycle for the Rede (small and medium real estate agencies) and Agents (real estate partners) solutions, aligning with the needs of our users. 
  • Create and manage product marketing roadmaps, tracking the progress of features and adjusting strategies as needed to maximize results.
  • Brief and monitor market research and interviews with the target.
  • Plan and execute go-to-market strategies for new products and features, focusing on scaling Rede and enhancing the Agents experience.
  • Develop and refine product messaging and value propositions tailored to the needs of agents and agencies to create greater market impact.
  • Ensure all stakeholders (customer support, operations, sales, legal, marketing, product) are aligned on launch process steps and that communication is clear and effective.
  • Collaborate (a lot) with cross-functional teams (product, sales, research, etc.) to discuss strategies and achieve a common path. 
  • Enable the sales team on new products and features, ensuring they understand the solutions and feel confident selling them to customers.
  • Provide detailed product information and data to the Brand and Public Relations team, supporting the creation of press releases and promotional materials.
  • Monitor the performance of new products and features, analyzing data, identifying potential improvements, and working on solutions to increase adoption and user satisfaction.

    • Experience in product marketing, ideally in technology, real estate, or B2B/B2C platforms.
    • Analytical skills to interpret data and make insights-driven decisions.
    • Experience in product launch strategies and integrated communication.
    • Ability to collaborate with cross-functional teams (product, sales, research, etc.) to achieve common goals.
    • Excellent written and verbal communication skills for engaging with various stakeholders.
    • Advanced in English + Portuguese.
    • Very organized, with project management skills;
    • Copywriting skills; 
    • Proactivity in identifying market opportunities and creatively solving problems.
    • Ability to collaborate effectively and integrate feedback from multiple areas.
    • Knowledge of the real estate market and the needs of agents and real estate agencies is a plus.

Important:

  • Our selection process starts with registration! If you really want to be part of our team, take care of this step of the process. We analyze all candidates individually and give feedback even to those who do not follow the process;
  • All communication is done by email, so stay tuned for our messages and release the domain @quintoandar.com.br so our emails don't end up in spam.
    • Competitive salary package;
    • Bonus;
    • Meal allowance ("Flash Benefícios");
    • Health plan;
    • Dental plan (optional);
    • Life insurance;
    • Daycare subsidy;
    • Subsidy to sports practicing (Wellhub).
    • Parental leave;
    • Language learning support.

Diversity & Inclusion at QuintoAndar

At QuintoAndar, we believe diversity of perspectives and experiences guarantee a differentiated work environment, based on respect and valuing differences. Feel free to declare the information on the registration form. If you are not comfortable answering them, just choose the option "I prefer not to respond". This information helps us create an increasingly inclusive environment and it is used only for this purpose, it is confidential, and it will not impact your performance throughout the hiring process

All of our job positions are open to people with or without disabilities. If you are a PWD and have not found any opportunities of your interest, register your resume in our talent pool, by clicking here..

Data Protection Policy

The data entered in the selection process form is confidential and stored in a secure environment. We take appropriate technical and administrative measures to protect your data.

To exercise your rights over your personal data, such as access to data, treatment confirmation, data correction, anonymization, blocking or deletion, and other rights with QuintoAndar, contact us at quin.to/mensagem. To learn more about how we treat personal data at QuintoAndar access our Privacy Policy.

Average salary estimate

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$80000K

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What You Should Know About Grupo QuintoAndar | Product Marketing Specialist - B2B, Grupo QuintoAndar

Join Grupo QuintoAndar as a Product Marketing Specialist - B2B and be an integral part of a revolutionary real estate tech company that is changing the way people buy, sell, and rent homes across Latin America. At QuintoAndar, we take pride in leveraging technology to simplify real estate transactions, creating seamless experiences for users and partners alike. In this role, you'll dive into the intricacies of product marketing, where your main focus will be enhancing the value proposition of our solutions for real estate partnerships and agents. Your expertise will empower you to develop and execute innovative marketing strategies, collaborating closely with product, sales, and research teams to make sure our offerings are spot-on for market needs. The best part? You’ll thrive in a remote-first environment, allowing you the flexibility to work from anywhere in Brazil while fostering meaningful connections with coworkers and contributing to high-impact projects that affect thousands of lives. If you're passionate about product marketing and eager to use your analytical skills to identify growth opportunities, this is your chance to join a dynamic and supportive team that nurtures creativity and collaboration. Embark on this exciting journey with Grupo QuintoAndar today!

Frequently Asked Questions (FAQs) for Grupo QuintoAndar | Product Marketing Specialist - B2B Role at Grupo QuintoAndar
What are the responsibilities of a Product Marketing Specialist at Grupo QuintoAndar?

As a Product Marketing Specialist at Grupo QuintoAndar, your key responsibilities include developing and executing product marketing strategies tailored for real estate agencies and partners. You’ll manage product marketing roadmaps, collaborate with cross-functional teams, and plan go-to-market strategies for new products, ensuring alignment across various stakeholders and smooth communication throughout the launch process.

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What qualifications are required for the Product Marketing Specialist position at Grupo QuintoAndar?

To excel as a Product Marketing Specialist at Grupo QuintoAndar, you need experience in product marketing, particularly within technology or real estate sectors. Strong analytical skills, familiarity with product launch strategies, and exceptional communication abilities in both English and Portuguese are essential. A proactive approach to market opportunities and creative problem-solving skills will also be beneficial in this role.

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How does Grupo QuintoAndar foster a collaborative work environment for Product Marketing Specialists?

Grupo QuintoAndar promotes collaboration through a remote-first work model, allowing team members to engage regularly via digital tools. Product Marketing Specialists work closely with diverse cross-functional teams, including product, sales, and research, ensuring that every voice is heard and contributions are valued to achieve common goals and drive impactful results.

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What does the selection process for the Product Marketing Specialist position at Grupo QuintoAndar look like?

Grupo QuintoAndar's selection process spans approximately 40 days and includes several stages. You will undergo an initial screening of your application, followed by interviews with the People Team and your direct manager. You'll also tackle a case study to showcase your skills before a final interview with senior management to assess your cultural fit and long-term potential.

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Can Product Marketing Specialists at Grupo QuintoAndar work remotely?

Yes! The Product Marketing Specialist role at Grupo QuintoAndar operates under a remote-first model, allowing you the flexibility to work from anywhere in Brazil. Additionally, you may utilize QuintoAndar’s offices or partner coworking spaces up to twice a week, ensuring you have the option for in-person collaboration when needed.

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What opportunities for growth does Grupo QuintoAndar offer to Product Marketing Specialists?

At Grupo QuintoAndar, Product Marketing Specialists have numerous opportunities for professional growth, including access to ongoing learning programs, mentorship from seasoned professionals, and involvement in high-impact projects. The company fosters an environment focused on innovation, where you are encouraged to take initiative and propose new ideas to enhance value and efficiency.

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What is the company culture like at Grupo QuintoAndar for Product Marketing Specialists?

The company culture at Grupo QuintoAndar emphasizes innovation, collaboration, and mutual support. As a Product Marketing Specialist, you will find yourself in an informal and friendly environment where teamwork is encouraged, and every employee's insights and contributions are respected. QuintoAndar values diversity and strives to create an inclusive workspace that promotes creativity and personal growth.

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Common Interview Questions for Grupo QuintoAndar | Product Marketing Specialist - B2B
How do you develop effective product marketing strategies?

When developing effective product marketing strategies, focus on understanding your target audience's needs and pain points. Conduct thorough market research, analyze competitor offerings, and define a clear value proposition. At the same time, keep communication lines open with sales and product teams to ensure that strategies align with overall business goals and can adapt based on feedback.

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Can you describe a successful product launch you've managed?

In discussing a successful product launch, provide a structured answer that includes the objective, your role, strategies you implemented, and the achieved results. Highlight any metrics that showcase the product's success, such as user adoption rates, sales growth, or positive feedback from stakeholders, emphasizing your contribution to the overall outcome.

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How do you ensure alignment among stakeholders during a product launch?

Ensure alignment among stakeholders during a product launch by establishing clear communication channels and regularly updating all relevant parties on progress. Create a timeline detailing responsibilities and deadlines, and schedule check-ins to address any concerns, questions, or adjustments. Encourage collaboration by facilitating open discussions where everyone can share their insights and feedback.

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What metrics do you use to measure the success of product marketing efforts?

When measuring the success of product marketing efforts, consider metrics such as customer acquisition rates, product adoption rates, and overall sales growth. Additionally, track user feedback, engagement statistics, and the effectiveness of different marketing channels to inform future strategies and decisions, showcasing a well-rounded approach when answering.

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How do you interpret data to make informed product marketing decisions?

In discussing data interpretation, emphasize your analytical skills and experience with tools that gather insights. Talk about how you identify trends, customer preferences, and market opportunities through data analysis. Highlight your ability to translate these data points into actionable strategies, showcasing how data-driven decisions have positively impacted past campaigns.

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What role does customer feedback play in your marketing strategies?

Customer feedback plays a critical role in shaping your marketing strategies. By actively seeking and analyzing feedback, you can identify areas for improvement and opportunities for innovation. Discuss how you implement feedback loops to ensure continuous improvement and emphasize its importance in creating solutions that truly resonate with your target audience.

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How do you manage competing deadlines when working on multiple product initiatives?

To manage competing deadlines, prioritize tasks based on their impact and urgency. Utilize project management tools to track progress and maintain organization. Effective communication with the team is crucial to ensure everyone is aligned and can support each other when needed. Recognize that flexibility may be necessary and focus on delivering quality work within the set deadlines.

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Describe your experience collaborating with cross-functional teams.

During your discussion of experience with cross-functional collaboration, highlight specific projects where you worked alongside teams from product, sales, and research. Share examples of how you communicated effectively, tackled challenges together, and achieved common goals. Describe the skills you employed to foster cooperation and ensure a shared vision among diverse groups.

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How would you approach creating a go-to-market strategy for a new product?

To create a go-to-market strategy for a new product, start with comprehensive market research to define the target audience and understand competitive positioning. Develop a clear value proposition, outline marketing channels, and set measurable goals. Engage stakeholders in the planning process to gain insights, and ensure buy-in, facilitating smoother execution during the product launch.

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What is your approach to writing compelling product messaging?

My approach to writing compelling product messaging involves understanding the target audience and their needs. I focus on crafting clear, concise, and engaging messaging that communicates the unique value proposition while addressing user pain points. It's vital to use language that resonates with the audience and maintains a consistent voice aligned with the overall brand narrative.

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QuintoAndar, located in São Paulo, Brazil, is a digital company specializing in real estate.

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Full-time, remote
DATE POSTED
November 29, 2024

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