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Product Marketing Assistant

Company Description

This is your opportunity to join our team of forward-thinking, change-making individuals. Operating at the intersection of health and tech, you'll help us shape the future of healthcare. 

Our Mission

Healthengine’s mission is to improve access to healthcare by helping Australians find and connect with all primary care providers. We strive to achieve this through Australia’s leading healthcare marketplace, bringing together over 4 million active Australians, and more than 10 thousand practitioners that are powered by our technology - and growing.

We’re all patients, right? So, it’s easy to get behind a mission that seeks to improve the healthcare experience for all Australians.

Job Description

The Gig

We’re searching for a Product Marketing Assistant to join our team on a 12-month maternity cover contract. In this role, you will play a hands-on role in supporting the go-to-market efforts across the provider side of our platform (https://practices.healthengine.com.au/), working closely with the product, sales, and marketing teams to bring our product strategy to life. 

Reporting directly to the Head of Marketing, you’ll help drive product launches, coordinate events and PR activity, enable sales with high-quality materials, support lead generation, and assist with research initiatives that help us better understand the market and our customers.

This is an exciting opportunity for an early career marketing professional looking to build experience in a dynamic, high-growth digital health company where your work has real impact.

What you'll be doing:

  • Support the execution of go-to-market plans for new products, features and enhancements.
  • Help develop and maintain sales enablement tools including pitch decks, product collateral, FAQs, and training content.
  • Assist with planning and coordination of industry events, webinars, and PR campaigns.
  • Support lead generation efforts through content creation, and campaign coordination.
  • Conduct desk research and help gather insights on competitors, customers, and industry trends.
  • Collaborate with internal teams including Product, Sales, Customer Success, and Brand to ensure cohesive messaging and positioning.
  • Maintain and update key marketing assets across internal platforms and sales channels.

About You

You're the kind of person who takes accountability in a fast-paced, autonomous and flexible environment. Fast may be your default (like us!) but you never, ever compromise on what’s important, willing to take a steady, more informed approach when it comes to maintaining the trust of our team and customers. You handle change like a pro, and continuous improvement is a way of life. You are not afraid to speak up and share your thoughts respectfully, with the intention of making positive change. You take initiative and drive your own learning journey without waiting for someone to point you in the right direction. And ultimately, you care: about people, health and innovation. 

Experience you’ll bring:

  • 3-4 years of experience in a marketing role, ideally in SaaS, healthcare, or technology.
  • Is organised, detail-oriented, and thrives on managing multiple projects at once.
  • Has strong written communication skills and an eye for detail.
  • Has a collaborative mindset and enjoys working cross-functionally in a fast-paced environment.
  • Has a passion for healthcare innovation and wants to be part of a team that’s improving the way Australians access care.
  • Bonus: Experience with tools like Braze, Canva, or similar platforms is a plus.

Additional Information

The perks behind the work

Healthengine is where you’ll be your best self. You’ll collaborate with smart, interesting people who will challenge you to be better. You will learn a lot and grow even more. Healthengine is the ideal workplace to bring ideas, make change and leave a lasting impact on your team and the industry. 

  • A hybrid workplace that offers flexibility to balance work and life
  • A vibrant social calendar of events, quarterly team-building activities and more
  • Unlimited coffee and snacks, and a subsidised vending machine in our Perth office 
  • Awesome discounts and salary packaging options through our benefit partner, Maxxia
  • Access to learning resources to develop your personal and professional skills 
  • Workplace wellness program, including extra leave and access to EAP and other wellbeing resources
  • Extra leave so you can recharge and focus on your wellbeing 
  • Support for you when it comes time to grow your family with paid parental leave

We're proud to share that Healthengine ranked 13th Best Workplace in Technology 2023 and are once again a certified Great Place to Work in Australia 2025/26.

Diversity and inclusion

At Healthengine, we believe in the power of a diverse work environment to fulfil our mission and better serve our providers and patients. We’ve created a culture that genuinely values diverse perspectives and backgrounds, knowing that our differences can inspire new ideas. We are fully committed to building and maintaining our inclusive environment where all voices are respected and heard. If you think you have what it takes but don't check all the boxes, reach out anyway - we’d love to hear from you.

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Product Marketing Assistant, Healthengine

If you're ready to kick-start your marketing career, Healthengine is looking for a Product Marketing Assistant for a 12-month maternity cover contract right here in beautiful Perth WA! You'll be diving into the vibrant world where health meets technology, working at a company on a mission to improve access to healthcare for Australians. As a Product Marketing Assistant, you'll liaise across various teams like product, sales, and marketing to launch exciting new healthcare solutions that really make a difference. Imagine driving product launches, coordinating industry events, and crafting top-notch sales materials – all while contributing to a market-leading platform that connects over 4 million Australians with thousands of practitioners. Your organizational skills and attention to detail will shine as you maintain key marketing assets and support lead generation efforts. With an entrepreneurial spirit, you’ll conduct insightful research on competitors and industry trends, helping to refine our strategies. We're all about collaboration and innovation at Healthengine, and your voice will be valued. Join us in our commitment to creating a positive impact in healthcare and working with an inspiring team that motivates you to grow every day. Your journey in this dynamic digital health company starts here!

Frequently Asked Questions (FAQs) for Product Marketing Assistant Role at Healthengine
What responsibilities does a Product Marketing Assistant have at Healthengine?

As a Product Marketing Assistant at Healthengine, your main responsibilities involve supporting the go-to-market strategies for new products and features. You'll help develop sales enablement materials, coordinate events and PR activities, and conduct market research. Your role is crucial in ensuring seamless collaboration among teams to drive product launches and enhance the overall marketing strategy.

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What qualifications are required to apply for the Product Marketing Assistant role at Healthengine?

Candidates applying for the Product Marketing Assistant position at Healthengine should ideally have 3-4 years of experience in a marketing role, particularly in SaaS, healthcare, or technology. Strong communication skills, organizational abilities, and a collaborative mindset are essential. Familiarity with marketing tools like Braze and Canva is a plus but not mandatory.

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How does the Product Marketing Assistant contribute to lead generation at Healthengine?

The Product Marketing Assistant at Healthengine plays a significant role in lead generation by creating engaging content and coordinating marketing campaigns. You will work closely with various teams to develop impactful marketing materials that attract and convert potential customers, ultimately boosting the effectiveness of lead generation efforts.

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What opportunities for professional development does Healthengine offer for the Product Marketing Assistant?

Healthengine is committed to your growth! As a Product Marketing Assistant, you will have access to various learning resources designed to enhance your personal and professional skills. This includes participation in team-building activities, wellness programs, and potential mentorship opportunities that cultivate a supportive learning environment.

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How does Healthengine promote a diverse and inclusive workplace?

Healthengine values diversity and has created a culture that respects all voices and perspectives. As a Product Marketing Assistant, you will work in an inclusive environment where innovative ideas thrive, and everyone is encouraged to contribute meaningfully. The organization is focused on building and maintaining diversity, knowing it fuels creativity and better solutions.

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Common Interview Questions for Product Marketing Assistant
Can you describe your experience in supporting go-to-market strategies?

In answering this question, emphasize your previous roles where you assisted in product launches or campaign executions. Highlight specific strategies you contributed to, such as market research, competitor analysis, or event coordination, and discuss how these efforts drove success for the organization.

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How do you prioritize tasks in a fast-paced marketing environment?

Discuss techniques such as creating to-do lists, using project management tools, and regularly assessing priorities based on deadlines and project importance. Provide real-life examples where you successfully managed multiple projects without compromising quality.

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What tools do you have experience with in marketing, and how have they helped you?

Share your familiarity with marketing tools like Canva, social media management software, or analytics platforms. Explain how these tools enhanced your work efficiency, for example, by streamlining design processes or providing valuable insights into campaign performance.

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How would you contribute to creating sales enablement materials?

Talk about your experience in developing materials like pitch decks and FAQs. Outline your approach to collaborating with sales teams to understand needs and tailoring content that is informative and persuasive, ultimately supporting their efforts in closing deals.

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Tell us about a time when you had to conduct market research.

Provide an example of a specific project where you researched competitors or industry trends. Discuss your methods for gathering insights, the tools you used, and how the findings influenced marketing strategies or business decisions.

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How do you stay updated on industry trends and changes?

Explain your proactive approach to staying informed. Mention sources such as industry blogs, webinars, conferences, and networking with professionals. Highlight any specific platforms or organizations that have provided valuable insights.

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Describe a successful campaign you were part of and your role in it.

Share a detailed account of a campaign, outlining your contributions and the overall impact. Include metrics or results that demonstrate its success, noting how teamwork and collaboration played roles in achieving objectives.

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What do you think is the most important skill for a Product Marketing Assistant?

Discuss skills such as communication, adaptability, and analytical thinking. Highlight why these skills are crucial for bridging cross-functional teams, conducting effective research, and delivering concise and impactful marketing messages.

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How do you measure the success of a marketing campaign?

Talk about key performance indicators (KPIs) you would use to evaluate campaign success, such as engagement rates, conversion rates, and customer feedback. Mention how analyzing these metrics informs future strategies and optimizations.

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Why do you want to work at Healthengine?

Focus on Healthengine's mission to improve healthcare access and your enthusiasm for working in a team that values innovation and diversity. Share how your values align with the company and your eagerness to contribute positively to the team's goals.

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HealthEngine is Australia's largest consumer healthcare network and the #1 go-to for healthcare bookings. Founded in 2006, HealthEngine is on a mission to transform Australia's healthcare by making it easier for people to connect with their health...

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Full-time, hybrid
DATE POSTED
April 14, 2025

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