Performance Marketing Associate, Social

As a Performance Marketing Associate at Hearst Magazines, you’ll be responsible for managing media buying and traffic acquisition efforts through self-serve paid social tools such as Meta Ads Manager. Your role will involve launching, optimizing, and analyzing social campaigns to drive high-performing traffic across our extensive range of digital brands. In addition, you’ll collaborate with Affiliate Partnerships, Programmatic Yield, and Edit teams to ensure campaigns align with overall business goals.

To thrive as a Performance Marketing Associate at Hearst Magazines, you should have a passion for digital marketing, particularly social media. Ideal qualifications include a strong understanding of media buying processes, experience with analytics tools, and excellent organizational skills. Having a detail-oriented mindset and enthusiasm for learning new tools and techniques is also crucial for success in this role.

A successful Performance Marketing Associate at Hearst Magazines should possess strong analytical skills to assess campaign performance and identify optimization opportunities. You must also have familiarity with social media advertising platforms, especially Meta Ads Manager. Additionally, being highly organized, detail-oriented, and having excellent communication skills will greatly contribute to your effectiveness in this role.

The Performance Marketing team at Hearst Magazines plays a pivotal role in driving traffic and revenue across our digital platforms. By launching and optimizing social campaigns, the team helps ensure that our brands reach their target audiences effectively. This team collaborates closely with various departments to provide data-driven insights that shape our overall marketing strategies, reinforcing Hearst’s position as an industry leader.

Working as a Performance Marketing Associate at Hearst Magazines means being part of a dynamic and creative environment. The team fosters collaboration and innovation, encouraging you to push boundaries in digital marketing. You'll have the opportunity to work alongside talented professionals who are passionate about what they do, making it an exciting place to grow your career in the publishing industry.

When answering this question, share specific platforms you've used, focusing on your experience with Meta Ads Manager. Highlight any successful campaigns you've executed, including metrics or KPIs that demonstrate your effectiveness and how you optimized those campaigns.

Discuss your method for analyzing metrics like CTR, CPC, and conversion rates. Explain how you use data to make informed decisions about campaign adjustments and the tools you rely on for analytics. Emphasize your ability to iterate based on performance data.

Outline various strategies you have applied in past campaigns, such as A/B testing, audience targeting adjustments, or creative variation. Highlight examples where these strategies led to measurable improvements in campaign performance.

Mention how you regularly follow industry blogs, participate in webinars, or engage with professional networks. Share specific sources or influencers that you find valuable and how you apply that knowledge to your work.

Provide a specific example of a challenge, focusing on your problem-solving skills. Describe the situation, the action you took, and the outcome. Highlight what you learned and how it shaped your approach in future campaigns.

Emphasize the importance of communication and teamwork in marketing efforts. Share experiences collaborating with other departments or team members, focusing on how these partnerships led to campaign successes and insights.

Discuss a specific instance where data drove your decision-making. Explain the data you analyzed and how it led to a particular strategy or campaign adjustment, underscoring the impact that decision had on results.

Express your enthusiasm for Hearst’s brands and its innovative approach to digital marketing. Connect your skills and interests to the company's mission and how you can contribute to their goals, showing your passion for the position.

Share your methods for prioritizing tasks and managing time effectively, such as using project management tools or setting up clear timelines. Provide examples from previous experiences when you successfully met tight deadlines.

Discuss your understanding of Hearst’s unique approach to blending traditional media with innovative digital strategies. Highlight its extensive reach and diverse brands, and express your excitement about contributing to such a dynamic organization.