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Public Relations Account Manager (Security)

About us: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. 


At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. 


We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.


Our people-first culture is driven by four core values:

Inclusion Always

Growth Mindset

Team Empowerment 

Fierce Distinction 


We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact. 


We are based in San Francisco, with offices in New York and Chicago. We are open to hiring in the following states: California, Connecticut, Florida, Indiana, Illinois, Massachusetts, Missouri, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Vermont, Virginia, Washington, Washington D.C.


We’re looking for a visionary, creative type with 5+ years of experience growing teams and delighting clients. As an Account Manager for our Security Practice, you will lead 3 to 4 teams doing everything from developing high-level strategy with clients to making magic happen with media, influencers and social media. Rock-solid writing skills, an in-depth knowledge of the technology industry and proficiency with all things digital and social are a must. We also take pride in our passionate and contemporary standard, so you should have a track record of leading edge thinking to develop programs that have a meaningful and relevant business impact. And, we love and adore our staff at all levels so we’re looking for someone to inspire and energize their teams and take Highwire to new heights. Security background and established relationships with tech media.  


Essential Functions
  • Media/Influencer Relations 
  • Strong relationships particularly with business, broadcast and influencer media and ability to direct staff to develop the same.
  • Strong grasp and creative use of social media channels to engage and support efforts.
  • Ongoing engagement of media for the agency (e.g. blog Q&A, lunch talks, etc.)
  • Experience measuring the ROI of communications activities.
  • Experience with social media influencer engagement, content campaigns, and media coverage amplification.

  • Client Service/Management
  • Ability to manage PR Programs from kick off through achieving goals.
  • Ability to set aggressive but achievable goals based on generating news and ongoing coverage.
  • Exceptional client management skills and deep personal investment in client success.
  • Ability to manage through periods of change or challenge.
  • Ability to think clearly and project confidence amid crisis situations or in the face of strong competition.
  • Day to day contact for clients.
  • Develop budget and team priority allocations and identify opportunities to increase budget.
  • Lead media training sessions with clients including developing key messages and all follow up from session.

  • Writing Proficiencies 
  • Ability to generate a plan for a campaign or an entire PR program.
  • Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly.
  • Professional, articulate and timely client communication. Development of consistent, creative, successful pitches.

  • Agency Operations 
  • Maintain 2 direct reports, assist in development of goals for reports, deliver annual reviews and quarterly check ins.
  • Participation in new business process including proactively identifying new targets, research and presenting at pitch. Identify, attend and encourage others to attend networking events.
  • Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example.
  • Support teams and manage up and down.
  • Responsible use of flexible work policies.
  • Uses Highwire social channels; writes for Highwire blog.
  • Mentor junior staff to elevate development.

  • Self Development 
  • Proactively set up quarterly goals with principal; track against goals and demonstrate growth.
  • Effectively prioritize responsibilities based on impact, timelines, workflow and client goals.
  • Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion. Identify areas for self-improvement and bring suggestions and solutions to management.
  • Consistently hit deadlines or give enough notice if you won’t.
  • Attends regular networking events.


Highwire Perks
  • Competitive salary
  • Merit-based bonuses and promotions
  • Hybrid work model to suit your schedule and lifestyle
  • Excellent vacation policy including an extended break for summer and winter holiday
  • Participate in Empower Hours on Fridays; Team has the ability to log off by 3 pm
  • 401K Match
  • Medical and dental benefits/ FSA
  • Paid Parental Leave
  • Commuter Benefit
  • Home office equipment stipend
  • Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
  • Technology reimbursement
  • Wellness benefit
  • Donation Match
  • Mentorship
  • Monthly recognition programs
  • Employee referral bonus
  • New business referral bonus
  • Quarterly Highwire fun events – Thanksgiving is our favorite holiday
  • Dog-friendly work environment
  • Extremely supportive, nurturing environment with many opportunities for learning and growth


$90,000 - $105,000 a year
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.

The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors. 


We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.


If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.


Apply now and let's explore the possibilities together!


Job Alert

If you have been targeted by a scammer, you can file a complaint with the Federal Trade Commission here.  Highwire will not send recruiting-related emails from any other email domain name or variation other than @highwirepr.com. Highwire will never request your bank account, credit card, or credit score as part of our application process. If you receive a suspicious email not sent from a team member, specifically at our @highwirepr.com email address, or if you receive suspicious outreach on social media, please forward the communication to hwsecurity@highwirepr.com so that we can review and flag the fraudulent domain and user IDs for removal. 

Average salary estimate

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$90000K
$105000K

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What You Should Know About Public Relations Account Manager (Security), Highwire Public Relations

As a Public Relations Account Manager at Highwire, you'll find yourself at the forefront of a dynamic and innovative agency that specializes in strategic communications for the tech industry. With over 5 years of experience under your belt, you’ll lead 3 to 4 teams, engaging with clients to develop high-level strategies and executing campaigns that truly resonate. Your strong writing abilities and keen understanding of digital media are crucial as you engage with influential media and social channels to amplify our clients' stories. At Highwire, creativity and personal accountability are the cornerstones of success. You’ll have the exciting opportunity to foster an inclusive environment that champions diverse perspectives, inspiring your team to reach new heights. Whether you’re managing PR programs from kickoff to success or conducting media training sessions, your role is pivotal in achieving exceptional results. You’ll demonstrate leadership by mentoring junior staff and guiding your teams through challenges. Guided by our commitment to inclusion and growth, your contributions will help reshape how technology communicates, leaving a lasting impact. Plus, with our flexible work policies and robust support systems, you’ll be positioned to thrive professionally and personally. If you’re a visionary with a passion for tech PR, we at Highwire can’t wait to see how you’ll push boundaries and craft stories that matter.

Frequently Asked Questions (FAQs) for Public Relations Account Manager (Security) Role at Highwire Public Relations
What are the key responsibilities of a Public Relations Account Manager at Highwire?

As a Public Relations Account Manager at Highwire, you'll oversee multiple teams, craft effective PR strategies, manage client relations, and engage with media and influencers. Your role includes writing press releases, generating campaign plans, and conducting media training sessions. The position demands creativity and leadership to drive impactful communications and achieve client goals.

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What qualifications do I need to become a Public Relations Account Manager at Highwire?

To qualify as a Public Relations Account Manager at Highwire, candidates should have a minimum of 5 years of experience in public relations, ideally within the tech industry. Strong writing skills, media relations expertise, and a thorough understanding of digital strategies are essential. Leadership abilities and a vision for fostering teamwork in a diverse environment will set you apart.

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How does Highwire support diversity in its workplace culture for Public Relations Account Managers?

Highwire fosters an inclusive workplace culture dedicated to diversity, equity, and belonging. This commitment encourages rich storytelling through diverse perspectives and empowers every employee to contribute meaningfully. As a Public Relations Account Manager, you will play a crucial role in promoting these values and ensuring your team feels celebrated and supported.

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What skills are crucial for success as a Public Relations Account Manager at Highwire?

Success as a Public Relations Account Manager at Highwire hinges on your exceptional communication and organization skills, creative thinking, leadership capabilities, and a solid grasp of media relations in the tech landscape. The ability to develop comprehensive PR strategies that achieve measurable results is essential, as is proficiency in managing client communications throughout changing circumstances.

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What is the average salary for a Public Relations Account Manager at Highwire?

The salary for a Public Relations Account Manager at Highwire ranges from $90,000 to $105,000 per year, depending on factors like experience, skills, and geography. This competitive compensation, combined with additional perks and a supportive work environment, makes Highwire an attractive place to develop your career in tech PR.

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Common Interview Questions for Public Relations Account Manager (Security)
How do you approach developing a PR strategy for a client in the tech sector?

When developing a PR strategy for a tech client, I begin with research to understand their objectives, target audience, and competitive landscape. I collaborate with my team to craft tailored messaging that resonates, choosing media outlets and channels that align with the client's goals. Ultimately, the strategy will focus on measurable outcomes to demonstrate success.

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What experience do you have with media relations?

In my previous roles, I’ve cultivated strong relationships with journalists and influencers, effectively pitching stories and successfully placing articles in top-tier publications. I believe in proactive communication and am skilled at crafting compelling narratives that engage audiences and build valuable media connections.

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Can you give an example of a crisis communication situation you've managed?

Certainly! During a major product recall, I coordinated rapid messaging to address concerns and communicated transparently with both the media and customers. By developing a comprehensive response plan and maintaining open dialogue, we effectively restored trust in the brand and minimized negative publicity.

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How do you measure the success of a PR campaign?

I measure the success of a PR campaign by analyzing metrics such as media coverage, social media engagement, audience reach, and sentiment analysis. Additionally, I assess the impact on client objectives, like brand awareness or lead generation, to provide comprehensive feedback to the team and our clients.

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What strategies do you use to engage influencers?

Engaging influencers starts with understanding their audience and relevance within the tech sector. I initiate conversations by aligning our brand values with their content, establishing genuine relationships and providing them with materials that support collaborative storytelling that benefits both parties.

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How do you handle difficult clients or feedback?

When faced with difficult clients, I prioritize active listening to understand their concerns fully. I maintain professionalism, offering constructive solutions while being transparent about challenges. Building long-term trust by demonstrating commitment to their success is crucial in overcoming hurdles.

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Discuss a successful campaign you led. What made it stand out?

One successful campaign I led featured a tech product launch that integrated social media storytelling, influencer partnerships, and strategic media outreach. Its uniqueness stemmed from a unified approach that highlighted user-generated content. Successful placement in key media outlets and a viral social media component led to greater brand visibility.

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What role do you think social media plays in PR today?

Social media is integral to PR as it serves as a platform for direct communication with audiences. It enables real-time engagement, enhances brand storytelling, and facilitates influencer collaborations. A strong social media strategy is essential for amplifying visibility and nurturing community relations.

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How do you stay updated on industry trends and changes?

I stay updated on industry trends through continuous learning—regularly reading industry publications, participating in webinars, and attending conferences. Building connections with peers and engaging in discussions about innovations also provides valuable insights that inform my PR strategies.

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What qualities make a successful Public Relations Account Manager?

A successful Public Relations Account Manager is proactive, adaptable, and possesses excellent communication skills. Being a strategic thinker and a collaborative leader who can inspire teams and maintain client relationships is crucial. Plus, a genuine passion for tech PR plays a significant role in navigating this fast-paced environment.

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Founded in 2008, Highwire PR is a modern high tech communications agency designed for disruptive companies. offering media, digital, and global account management. Highwire PR is located in San Francisco California.

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Full-time, hybrid
DATE POSTED
December 11, 2024

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