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Social Media Content Creator & Copywriter (Account Executive)

About us: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.Our people-first culture is driven by four core values:Inclusion AlwaysGrowth MindsetTeam EmpowermentFierce DistinctionWe’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.We are based in San Francisco, with offices in New York and Chicago. We are open to hiring in the following states: California, Connecticut, Florida, Indiana, Illinois, Massachusetts, Missouri, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Vermont, Virginia, Washington, Washington D.C.We are looking for a dynamic and adaptable Social Media Content Creator & Copywriter to join our fast-paced digital team. In this role, you will be creating and executing social media strategies that drive engagement, build brand presence, and meet client objectives. With a primary focus on B2B technology clients, you’ll also have opportunities to work on consumer-facing brands across our digital health, financial services and energy & sustainability practice groups.You’ll thrive if you love brainstorming new ideas, writing compelling copy, and working in a dynamic environment where no two days are the same. This role is perfect for someone with 1-2 years of experience who’s eager to learn, grow, and make an immediate impact. You’ll work closely with our clients, take ownership of social strategies, and help shape the digital presence of a variety of brands—all while gaining valuable skills and advancing your social media career.Key Responsibilities• Develop and execute creative social media content, campaigns, and copy across various platforms (LinkedIn, Twitter, Instagram, TikTok, etc.)• Work closely with clients to understand their needs, adapt quickly to changing priorities, and pivot strategies to align with shifting business goals• Manage content calendars and social media channels for multiple clients, ensuring high-quality execution and on-time delivery• Collaborate with account teams to develop and refine content that meets client objectives, often on tight timelines• Write copy that resonates with diverse audiences, tailoring tone and messaging for B2B technology clients as well as consumer-facing brands• Monitor social channels, manage community engagement, and jump into conversations in real-time to enhance client visibility• Execute paid and organic social media strategies, optimizing content to boost brand awareness, engagement, and conversions• Track performance metrics, analyze data, and adjust strategies to improve results and meet KPIs, working hand-in-hand with digital strategy leadership• Stay flexible and open to experimenting with new ideas, platforms, and tools to meet the evolving needs of our clientsCandidate Requirements• 1-2 years of client-facing experience in social media content creation, with a strong ability to manage multiple accounts in a fast-paced environment• Excellent social media copywriting skills, with the ability to quickly adjust tone and style across different brands and platforms• Proven ability to work under tight deadlines and shift priorities, handling multiple client requests with flexibility and efficiency• Familiarity with social media management tools (Sprout Social, Hootsuite, Buffer, etc.) and current digital trends• Experience working on both B2B technology clients and consumer-facing brands, with a deep understanding of how to engage audiences in both spaces• A proactive approach to learning and experimenting, always seeking new ways to enhance social media effectiveness for clientsBonus Points• Experience managing social media for senior executives or thought leaders• Strong understanding of influencer marketing and activation• Passion for quickly learning new platforms, tools, and digital marketing techniquesHighwire Perks• Competitive salary• Merit-based bonuses and promotions• Hybrid work model to suit your schedule and lifestyle• Excellent vacation policy including extended break for summer and winter holiday• Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm• 401K Match• Medical and dental benefits/ FSA• Paid Parental Leave• Commuter Benefit• Growth Mindset Stipend of $100 annually for books, exhibitions, etc• Technology reimbursement• Wellness benefit• Donation Match• Mentorship• Monthly recognition programs• Employee referral bonus• New business referral bonus• Quarterly Highwire fun events – Thanksgiving is our favorite holiday• Dog friendly work environment• Extremely supportive, nurturing environment with many opportunities for learning and growthThe duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.Apply now and let's explore the possibilities together!Job AlertIf you have been targeted by a scammer, you can file a complaint with the Federal Trade Commission here. Highwire will not send recruiting-related emails from any other email domain name or variation other than @highwirepr.com. Highwire will never request your bank account, credit card, or credit score as part of our application process. If you receive a suspicious email not sent from a team member, specifically at our @highwirepr.com email address, or if you receive suspicious outreach on social media, please forward the communication to hwsecurity@highwirepr.com so that we can review and flag the fraudulent domain and user IDs for removal.
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What You Should Know About Social Media Content Creator & Copywriter (Account Executive), Highwire

At Highwire, a vibrant strategic communications and digital marketing agency based in Jersey City, NJ, we seek a dynamic Social Media Content Creator & Copywriter (Account Executive) who loves crafting engaging stories and driving brand presence. Our agency thrives on collaboration and creativity, working with a diverse range of clients from high-growth technology firms to established brands. In this role, you’ll develop and execute innovative social media campaigns that resonate across platforms like LinkedIn, Twitter, and Instagram. If you have 1-2 years of experience and a passion for writing compelling copy, you’ll fit right in! You'll work closely with clients to understand their needs, expertly managing multiple social media accounts to align strategies with evolving business goals. Whether it’s brainstorming fresh ideas or diving into real-time conversations on social channels, you’ll make a crucial impact on client visibility and engagement. Plus, our supportive work culture embraces inclusion and fosters growth, ensuring you have all the tools you need to succeed. With exciting opportunities for professional development and a healthy work-life balance through our hybrid model, being part of Highwire means you’re not just creating content; you’re shaping the future of digital marketing!

Frequently Asked Questions (FAQs) for Social Media Content Creator & Copywriter (Account Executive) Role at Highwire
What are the primary responsibilities of a Social Media Content Creator & Copywriter at Highwire?

As a Social Media Content Creator & Copywriter at Highwire, your main responsibilities include developing and executing creative content and campaigns across various social media platforms, managing content calendars, collaborating with clients to tailor strategies, and monitoring community engagement. The role demands strong copywriting skills to resonate with diverse audiences while driving engagement and meeting client objectives.

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What qualifications are necessary for the Social Media Content Creator & Copywriter position at Highwire?

To be considered for the Social Media Content Creator & Copywriter position at Highwire, candidates should have 1-2 years of client-facing experience in social media content creation, excellent copywriting skills, and the ability to manage multiple accounts in a fast-paced environment. Familiarity with social media management tools and a proactive approach to learning are also essential.

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How does Highwire support diversity and inclusion in the workplace for Social Media Content Creators?

Highwire is deeply committed to diversity and inclusion, ensuring that every team member feels celebrated and valued regardless of their background. As a Social Media Content Creator & Copywriter, you’ll be part of an inclusive environment that fosters personal accountability and growth, enabling you to contribute authentically and positively to our clients' narratives.

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What kind of companies does the Social Media Content Creator & Copywriter work with at Highwire?

At Highwire, the Social Media Content Creator & Copywriter works primarily with B2B technology clients, but may also engage with consumer-facing brands in sectors like digital health and financial services. This eclectic mix allows for creative storytelling and multifaceted engagement strategies tailored to varied audiences.

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What is the work culture like at Highwire for a Social Media Content Creator & Copywriter?

The work culture at Highwire is people-first and values-driven, emphasizing inclusion, growth, and empowerment. As a Social Media Content Creator & Copywriter, you'll thrive in a fast-paced environment filled with collaborative brainstorming and opportunities to learn. Highwire encourages community engagement, professional development, and offers a supportive framework for employees to succeed and innovate.

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Common Interview Questions for Social Media Content Creator & Copywriter (Account Executive)
Can you describe your experience with social media content creation?

In response to this question, it's important to detail specific campaigns you’ve worked on, the platforms used, and the impact achieved. Highlight your ability to write engaging copy and tailor content to different audiences, demonstrating your understanding of brand voice and strategic objectives.

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How do you approach developing a social media strategy for a new client?

You should emphasize the importance of research and understanding the client's goals and target audience. Discuss how you would analyze existing social media presence, engage with stakeholders to gather insights, and create a tailor-made strategy that aligns with client objectives and industry trends.

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What are some key metrics you use to measure the success of social media campaigns?

Mention metrics like engagement rates, follower growth, click-through rates, and conversions. Explain how you analyze these metrics post-campaign to evaluate success, adapt strategies, and share insights with clients, illustrating your data-driven approach and commitment to meeting KPIs.

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Describe a time when you had to adjust your strategy in real-time. What was the outcome?

Share a brief example that showcases your adaptability and quick thinking. Explain the situation, the adjustments made, and the positive results achieved, highlighting your ability to stay calm under pressure and maintain effective communication with clients.

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How do you stay current with social media trends and platform updates?

Discuss your methods for staying informed, such as following industry leaders, attending webinars, participating in online forums, and experimenting with new tools and platforms. Emphasize your commitment to continuous learning and fitting current trends into effective strategies.

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Can you share an example of a successful social media campaign you led?

Describe the campaign’s goals, the strategy you implemented, and how you engaged the audience. Be sure to include any metrics that demonstrate the campaign's success, illustrating your ability to conceptualize and execute engaging content that resonates.

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What challenges have you faced in social media management, and how did you overcome them?

Reflect on a particular challenge, such as managing multiple client accounts or facing urgent last-minute requests. Discuss your problem-solving skills, your organizational methods, and how effective communication guided you and your team through these challenges.

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How do you handle negative feedback or criticism on social media?

Propose a calm and professional approach in addressing negative feedback. Outline steps like addressing the concern promptly, providing solutions where possible, and taking conversations offline when necessary, demonstrating your commitment to client satisfaction and brand reputation.

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How would you tailor your writing style for different clients and industries?

Express your adaptability in writing styles. Share how you research each client’s brand voice and target demographic, and mention techniques you use to adjust tone and messaging accordingly, which showcases your versatility and understanding of diverse brand needs.

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What do you believe makes compelling social media content?

Discuss the elements that make content engaging, such as storytelling, emotional resonance, visuals, and the strategic use of calls-to-action. Highlight that compelling content should always align with the audience's interests while achieving client goals.

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Dental Insurance
Vision Insurance
Disability Insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Performance Bonus
Family Medical Leave
Paid Holidays

We value collaboration, balance, creation, passion and curiosity. We believe that a great story can change the world, and we are the builders and knowledge seekers who bring stories to life and act as agents of change for our industry, clients an...

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Full-time, hybrid
DATE POSTED
December 19, 2024

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