Marketing Operations Manager (Remote, Canada)

As a Marketing Operations Manager at ZestyAI, your responsibilities include optimizing our marketing technology stack, managing marketing automation systems, and overseeing the health of the marketing database. You’ll work closely with marketing, sales, and product teams to execute campaigns, maintain lead scoring models, and ensure accurate reporting of marketing performance.

To qualify for the Marketing Operations Manager position at ZestyAI, candidates should have over three years of experience in marketing operations, preferably in a B2B SaaS environment. Familiarity with Salesforce and various marketing automation tools like ActiveCampaign and Mailchimp is essential. Strong analytical skills and excellent communication abilities are also key to success in this role.

The Marketing Operations Manager plays a crucial role at ZestyAI by optimizing marketing operations that directly influence the health of our revenue pipeline. By managing our marketing technology stack and enforcing data quality, this role ensures effective campaigns and lead nurturing, ultimately creating a healthier insurance market.

For the Marketing Operations Manager role at ZestyAI, skills such as proficiency in Salesforce CRM, project management, and advanced analytical abilities are highly valued. A strong background in account-based marketing strategies and experience in working cross-functionally with other departments will also set candidates apart.

At ZestyAI, the culture emphasizes innovation, collaboration, and the use of technology to drive results. As a remote team member, the Marketing Operations Manager will be encouraged to foster teamwork and communication through various tools and initiatives, promoting a supportive and dynamic work environment.

In your response, detail your hands-on experience with platforms such as ActiveCampaign, Salesforce, or Mailchimp. Discuss specific campaigns you've managed using these tools and emphasize your ability to optimize lead nurturing processes through automation.

To answer, refer to key performance indicators (KPIs) you track, such as conversion rates, cost per lead, and overall return on marketing investment (ROMI). Discuss your method for evaluating campaign performance using these metrics.

Highlight a specific ABM strategy you've executed in the past, addressing your approach to segmentation, lead scoring, and how you targeted specific high-value accounts. Discuss the outcomes achieved and any adjustments made based on data.

Explain your processes for maintaining accurate and actionable data, including regular database clean-ups, the establishment of governance policies, and the importance of training team members on data entry best practices.

Use this opportunity to explain a specific instance when you worked closely with sales or product teams. Highlight the project, your role, and how effective collaboration improved marketing outcomes or alignment with business goals.

Discuss your organizational methods, such as using project management tools, setting clear priorities, and effective communication. Provide concrete examples of how these strategies have led to successful outcomes under tight deadlines.

Articulate your belief in using data-driven insights for marketing decisions. Explain how you've used analytics to refine strategies, reallocate budget, or pivot campaign direction based on performance data.

Share your experience with the latest marketing technology, whether it's new analytics software or automation tools. Explain how exploring these innovations can benefit ZestyAI's marketing operations and ROI.

Choose a scenario where you encountered a significant hurdle, such as integrating new technology or improving lead generation. Outline your problem-solving process, the action steps you took, and the outcome of your initiative.

Express your enthusiasm for the role and the company. Talk about ZestyAI’s mission in the insurance industry and how your skills and passion for technology and data align closely with the goals of the organization.