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Head of Sales EMEA

What We’re Building

Honeycomb is the observability platform for teams who manage software that matters. Send any data to our one-of-a-kind data store, solve problems with all the relevant context, and fix issues before your customers find them. Honeycomb is the unified, fast, and collaborative choice for engineering teams who care about customer experience to get the answers they need, quickly. We are passionate about consumer-quality developer tools and excited to build technology that raises our industry’s expectations of what our tools can do for us. We’re working with well known companies like HelloFresh, Slack, LaunchDarkly, and Vanguard and more across a range of industries. This is an exciting time in our trajectory, as we’ve closed Series D funding, scaled past the 200-person mark, and were named to Forbes’ America’s Best Startups of 2022 and 2023!  If you want to see what we’ve been up to, please check out these blog posts and Honeycomb.io press releases.  


Who We Are

We come for the impact, and stay for the culture! We’re a talented, opinionated, passionate, fiercely inclusive, and responsible group of bees. We have conviction and we strive to live our values every day. We want our people to do what they truly love amongst a team of highly talented (but humble) peers. 


How We Work

We are a remote-first company, which means we believe it is not where you sit, but how you deliver that matters most. We invest in our people and care about how you orient to our culture and processes. At the same time we imbue a lot of trust, autonomy, and accountability from Day 1.



As the Head of Sales for EMEA, you will own the success of our sales organization across Europe, the Middle East, and Africa, predominantly focused on the United Kingdom and Continental Europe (Nordics, Benelux, Germany). Building and leading a high-performing team of Account Executives, you’ll drive the land and expand motion of our SaaS-based observability platform across multiple verticals.


This is a rare opportunity for a seasoned enterprise sales leader to shape the EMEA sales strategy and execution, directly impacting the growth trajectory of our company. Your role will focus on creating a cohesive sales culture, ensuring disciplined execution, and delivering sustained business growth. Cross-functional collaboration with Marketing, Sales Development (SDR), Customer Success, and Product will be essential to align efforts and amplify customer outcomes.


We’re seeking a dynamic and proven sales leader with the ability to inspire teams, navigate complex enterprise sales cycles, and deliver exceptional business results. As a leader in the observability space, you’ll thrive in a fast-paced, technical environment and bring an entrepreneurial spirit to solving customer challenges.


What you’ll do in the role

Healthy and Inclusive team builder 

-Recruit, develop, and retain top-tier talent, ensuring a high-performing and motivated sales team.

-Build and maintain a scalable go-to-market model that drives growth across diverse customer segments (large and mid market accounts).


Strategic thinking that moves mountains 

-Define and execute the EMEA sales strategy, aligning with overall company goals.

-Serve as the face of the company in EMEA, fostering relationships with key customers, partners, and stakeholders.

-Stay informed on market trends and the competitive landscape to adapt strategies and capitalize on emerging opportunities.

-Maintain deep knowledge of the product portfolio, ensuring the team can effectively communicate value propositions and differentiate offerings.


Courageous communicator and motivator 

-Engage and build strong relationships with prospects and customers through one on one and event based engagement

-Consolidate customer voice and feedback as the channel to the company for the needs of the EMEA customer base

-Partner with Marketing to align on campaigns, drive demand generation, support field events, and increase customer engagement.

-Collaborate with Product and Customer Success to ensure customer needs are understood and exceeded throughout the customer lifecycle.

-Advocate for customer feedback to inform product roadmap decisions.

-Support our partner strategy in region, building and cultivating a strong network of go-to-market and implementation partners


Develops self and others 

-Provide consistent coaching and mentoring to Account Executives, cultivating their growth and readiness for greater responsibility.

-Foster a culture of accountability, collaboration, and continuous learning.

-Think like an owner Ensure predictable revenue growth through the disciplined application of sales methodologies such as MEDDICC and Command of the Message.

-Drive our land and expand strategy in the region, meeting/exceeding new logo and expansion targets. 

-Oversee pipeline development, deal execution, and accurate forecasting to meet and exceed revenue targets.

Personally engage at C-level within key enterprise accounts, driving strategic opportunities and resolving escalations effectively.


Think like an owner 

-Ensure predictable revenue growth through the disciplined application of sales methodologies such as MEDDICC and Command of the Message.

-Drive our land and expand strategy in the region, meeting/exceeding new logo and expansion targets. 

-Oversee pipeline development, deal execution, and accurate forecasting to meet and exceed revenue targets.

-Personally engage at C-level within key enterprise accounts, driving strategic opportunities and resolving escalations effectively.


What you’ll bring
  • Proven Leadership: 10+ years of enterprise sales experience, with at least 5 years in a sales leadership role managing geographically distributed teams. 
  • Team Builder: Experience building a high-performing, motivated sales team that exceeds ambitious revenue goals. Develop the next generation of sales leaders through mentorship and strategic vision.
  • Industry Knowledge: Deep familiarity with SaaS sales and selling technical solutions to technical buyers, particularly in DevOps, SRE, or Observability. Experience in usage based licensing models. 
  • Methodical Execution: Mastery of sales methodologies such as MEDDICC, Command of the Message, Challenger selling.
  • Customer Engagement: Exceptional ability to engage, build relationships with, and influence C-level executives within large enterprise organizations. 
  • Operational Excellence: Strong forecasting, reporting, and operational rigor to manage a data-driven sales organization. Partner cross-functionally to align customer-centric strategies that fuel long-term success.Cultural Fit: A collaborative, transparent, and motivational leader who exemplifies ownership and accountability.


What you’ll get when you join the hive
  • Base + Commission for this role is £290,000- £330,000 depending on level of experience
  • It’s not about how strong of a negotiator you are - our pay is based on transparent levels relative to experience
  • A stake in our success - generous equity with employee-friendly stock program
  • Time to recharge - Unlimited PTO and paid sabbatical
  • A remote-first mindset and culture (really!)
  • Home office, co-working, and internet stipend
  • 100% employee/75% for dependents coverage for all benefits 
  • Up to 16 weeks of paid parental leave, regardless of path to parenthood
  • Annual development allowance
  • And much more...


£290,000 - £330,000 a month
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CEO of Honeycomb
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Christine Yen
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What You Should Know About Head of Sales EMEA, Honeycomb

Honeycomb is on the lookout for an exceptional Head of Sales EMEA to join our dynamic team in the United Kingdom! As the Head of Sales for Europe, the Middle East, and Africa, you will lead our sales organization with a focus on the UK and Continental Europe. Here at Honeycomb, we’re passionate about building innovative observability solutions that empower teams to tackle the challenges of software management efficiently. You'll be at the forefront of interacting with well-known companies like HelloFresh and Slack while shaping the sales strategy that drives our growth. This is not just another sales job; it's a chance to inspire a talented and diverse team of Account Executives, develop a robust go-to-market plan, and make a measurable impact on our business trajectory. We believe in a remote-first culture, which means your location isn’t as important as your dedication and results. Your role involves engaging with customers, fostering strong relationships, and enabling our sales team to excel through coaching and mentorship. Your leadership will cultivate a culture of accountability and continuous learning while employing effective sales methodologies like MEDDICC to achieve aspirational revenue targets. If you have over 10 years of enterprise sales experience, particularly in SaaS and technical selling, and are eager to drive results in a fast-paced environment, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Head of Sales EMEA Role at Honeycomb
What are the key responsibilities of the Head of Sales EMEA at Honeycomb?

As the Head of Sales EMEA at Honeycomb, you will be responsible for building and leading a high-performing sales team, defining the EMEA sales strategy, and ensuring alignment with company goals. Your role will include maintaining relationships with key clients, adapting to market trends, and ensuring effective communication of product value propositions.

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What qualifications are required for the Head of Sales EMEA position at Honeycomb?

Candidates for the Head of Sales EMEA role at Honeycomb should possess a minimum of 10 years of enterprise sales experience, with at least 5 years in a leadership position overseeing geographically diverse teams. Familiarity with SaaS sales, experience in DevOps or observability, and expertise in sales methodologies such as MEDDICC are essential.

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How does Honeycomb's culture impact the Head of Sales EMEA role?

At Honeycomb, our culture emphasizes inclusion, flexibility, and accountability, which strongly influences the Head of Sales EMEA role. You will foster a motivating environment where continuous learning is prioritized, enabling your team to perform at their best and achieve sales targets collaboratively.

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What does success look like for the Head of Sales EMEA at Honeycomb?

Success as the Head of Sales EMEA at Honeycomb involves achieving exceptional revenue growth through disciplined execution of sales strategies and methodologies. Additionally, it includes cultivating a high-performing team, building strong customer relationships at C-level, and driving the expansion of our SaaS solutions across diverse markets.

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What are the benefits of joining Honeycomb as Head of Sales EMEA?

Joining Honeycomb as the Head of Sales EMEA comes with numerous benefits, including a competitive salary, equity options, unlimited PTO, remote work flexibility, and comprehensive health coverage. You will also receive a development allowance and the opportunity to work within a forward-thinking company recognized for its innovative solutions.

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Common Interview Questions for Head of Sales EMEA
Can you describe your approach to building a sales team?

When answering this question, emphasize your experience in recruiting, developing, and retaining top talent. Discuss specific strategies you've implemented to motivate sales teams, foster a supportive environment, and encourage a culture of accountability and continuous learning.

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How would you define and execute a sales strategy in a new market?

In your response, focus on your research approach, understanding customer needs, and adapting strategies based on competitive analysis. Highlight example scenarios where you've successfully entered a new market, explaining your framework for aligning sales objectives with company goals.

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How do you keep your sales team motivated and accountable?

Discuss specific techniques you use to maintain motivation, such as setting clear goals, recognizing achievements, and conducting regular check-ins. Explain the importance of accountability and how you foster a culture that encourages team members to own their performance.

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What sales methodologies have you found most effective and why?

Share your familiarity with methodologies like MEDDICC and provide examples of how you've applied them in previous roles. Discuss the reasons behind your preference for specific methodologies and how they contribute to achieving consistent results.

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Can you provide an example of a complex sales cycle you navigated?

Utilize a specific past experience in your response, outlining the complexity of the sale, the challenges faced, and the strategies you employed to manage the pipeline effectively. Highlight your ability to connect with C-level executives and how you influenced decision-making.

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What steps do you take to maintain relationships with key customers?

Describe your proactive approach to relationship management, detailing how you engage with customers regularly and incorporate their feedback into your team's processes. Discuss the importance of building trust and rapport in maintaining long-lasting partnerships.

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How do you adapt your strategy based on market trends and customer feedback?

Discuss your method for staying informed about industry trends and how you leverage customer feedback to refine sales strategies. Highlight examples of how you've adapted your approach in response to changing market dynamics.

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What role does cross-functional collaboration play in your sales strategy?

Emphasize the critical role of collaboration between sales, marketing, product, and customer success teams. Discuss specific instances where cross-functional efforts have led to increased customer satisfaction and successful sales outcomes.

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How do you handle underperformance within your team?

Share your philosophy regarding underperformance and your approach to coaching and mentoring team members who are struggling. Focus on the importance of providing constructive feedback, setting clear expectations, and developing action plans for improvement.

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What vision do you have for the future of sales in a remote-first environment?

Articulate your thoughts on how remote work shifts the sales landscape, including trends toward digital engagement and the need for flexibility in communication. Discuss your vision for leveraging technology and building cohesive remote teams for ongoing success.

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January 11, 2025

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