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Social Media Coordinator

At BoxLunch, we're serious about pop culture, and using our platform as a means to end hunger. For every $10 spent in stores, we're donating a meal to Feeding America.


As the Social Media Coordinator at BoxLunch, you’ll be asked to binge-watch shows on Netflix, see the most recent Superhero movie and know all the favorite Disney Pixar characters… then post a story on Instagram about it all. We’re looking for someone obsessed with pop culture, technology and the latest social media trends. Instagram, X, TikTok, Facebook, YouTube, Pinterest – and the ins and outs of all of them. You'll offer administrative support and coordination to the Social Media team with daily operations and implementation of marketing projects and campaigns on social media, ensuring creative and communications reflect the brands of the Company accurately.


This role operates on a hybrid schedule and will require to work from our HQ located in the City of Industry, CA three days a week.



WHAT YOU'LL DO
  • Assist with maintaining the social media content calendar and track creative briefs for content and campaign assets
  • Schedule and publish daily content on all social media channels and engage in social conversation 
  • Responsible for social media inbound content tracking and reporting 
  • Coordinate and execute sweepstakes prizing and fulfillment and influencer seeding 
  • Drive traffic and sales through creation and support of marketing initiatives, processes, and brand goals 
  • Monitoring all social media content and look for new opportunities for the brand to engage
  • Provide support on ideate digital activations for larger brand story moments 


WHAT YOU'LL NEED
  • Geek-level knowledge of Hot Topic & BoxLunch licensed partners (Disney, Marvel, Warner Brothers, Cartoon Network, Lucasfilm, Studio Ghibli and more)
  • You're a team player but also can thrive working independently on projects in a fast-paced environment
  • Knowledge of Curalate, Sprout, Khoros and Google shared docs
  • Experience with all social platforms natively and bonus points for experience with Facebook Insights, Instagram Insights, YouTube Analytics, X Analytics


$20 - $21.60 an hour
Please note the pay range for this position starts as listed in the job posting, but other factors such as an individual’s education, location, meeting the minimum job requirements for the role, training and experience, will determine the final salary for potential new hires.

Our company participates in E-Verify. E-Verify is a program that electronically confirms a candidate’s eligibility to work in the United States after completing the Employment Eligibility Verification (Form I-9). The information provided on the Form I-9 is compared to the records contained in the Social Security Administration and Department of Homeland Security (DHS) databases. This helps employers verify the identity and employment eligibility of newly hired employees.

Average salary estimate

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$41600K
$44832K

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What You Should Know About Social Media Coordinator, Hot Topic & BoxLunch

At BoxLunch, we’re all about celebrating pop culture while making a difference by donating meals through Feeding America for every $10 spent in our stores. If you're a fan of the latest Netflix binge or the newest Superhero flick, we want you on our team as the Social Media Coordinator! This isn’t just any role; it’s where your social media savvy meets your love for all things pop culture. As our Social Media Coordinator, you’ll be deeply involved in drafting posts for Instagram, X, TikTok, Facebook, YouTube, and Pinterest. Your daily tasks will include managing our social media content calendar, scheduling engaging posts, reporting on social media performance, and brainstorming exciting digital campaigns. We need someone who can dive into the conversations happening online, engage our audience, and seize new participation opportunities. Whether it's coordinating sweepstakes or fulfilling influencer partnerships, you'll play a crucial role in enhancing our brand's online presence and driving engagement. This hybrid job allows you to work from our HQ in City of Industry, CA for three days a week. If you’re excited about merging your creativity with passion for pop culture, we’d love to see your application and what unique ideas you’d bring to BoxLunch!

Frequently Asked Questions (FAQs) for Social Media Coordinator Role at Hot Topic & BoxLunch
What responsibilities will the Social Media Coordinator have at BoxLunch?

The Social Media Coordinator at BoxLunch will manage our social media content calendar, schedule and publish engaging posts across various platforms, track social media performance, and create innovative digital activations to enhance brand storytelling. This role also includes monitoring social media conversations and engaging with followers to build a strong online community.

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What qualifications are required for the Social Media Coordinator position at BoxLunch?

To excel as the Social Media Coordinator at BoxLunch, candidates should have a strong understanding of the pop culture landscape and geek-level knowledge of our licensed partners like Disney and Marvel. Familiarity with social media tools such as Curalate, Sprout, and Khoros is also important, as is the ability to work both independently and as part of a collaborative team.

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What is the pay range for the Social Media Coordinator role at BoxLunch?

The pay for the Social Media Coordinator position at BoxLunch starts from $20 to $21.60 per hour. However, the final salary will depend on factors such as the candidate’s education, experience, and meeting the role's minimum requirements.

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How do the working conditions look for the Social Media Coordinator at BoxLunch?

The Social Media Coordinator role at BoxLunch offers a hybrid working schedule, requiring you to be present at our City of Industry, CA headquarters three days a week. This setup provides a great balance between collaborative office work and remote flexibility.

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What skills are beneficial for a Social Media Coordinator at BoxLunch?

Essential skills for the Social Media Coordinator at BoxLunch include strong communication abilities, knowledge of social media platforms, creativity for content creation, and analytical skills to track and report on social media performance effectively. Familiarity with Facebook Insights and YouTube Analytics will also be advantageous.

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Common Interview Questions for Social Media Coordinator
How would you handle negative comments on social media as a Social Media Coordinator?

As a Social Media Coordinator, it’s important to address negative comments calmly and professionally. Acknowledge the feedback, respond positively, and offer solutions if possible. This shows that BoxLunch values our customers’ opinions and is dedicated to improving their experience.

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Can you describe your experience with social media content calendars?

Certainly! In my previous role, I maintained a detailed social media content calendar that outlined posts for each platform along with relevant themes and campaigns. This allows for strategic planning and ensures we consistently align with our content goals.

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What strategies would you use to increase engagement on BoxLunch’s social media platforms?

To boost engagement, I would implement interactive content such as polls, quizzes, and user-generated content campaigns. Regularly monitoring analytics will help tailor our approach to audience preferences and identify trending content types.

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How do you stay updated with social media trends?

I regularly read industry-related blogs, follow thought leaders on social platforms, and participate in webinars. By staying active in the social media community, I can effectively implement the latest trends and tools in my role as the Social Media Coordinator.

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What is your experience with tracking social media metrics?

I have used various analytical tools to measure engagement rates, follower growth, and content performance. By analyzing these metrics, I identify what works well and adjust our strategies accordingly to maximize our reach and influence.

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Describe a successful social media campaign you’ve managed.

In a previous position, I led a campaign themed around a popular movie release that included teaser posts, giveaways, and interactive content that resulted in a 30% increase in engagement. Collaborating with influencers helped us reach a wider audience and drive sales.

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How would you define a successful social media strategy?

A successful social media strategy is measurable, aligns with the brand's goals, fosters genuine engagement, and encourages community-building. Important factors include consistent posting, audience interaction, and adapting based on insights analyzed from performance metrics.

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What tools do you use for social media scheduling?

I typically utilize tools like Hootsuite and Sprout Social for scheduling and monitoring posts. These tools help streamline the content management process and provide valuable analytics, which can guide our future strategies.

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How do you prioritize tasks when managing multiple social media platforms?

I prioritize tasks by assessing each platform's engagement metrics and aligning them with ongoing campaigns. Creating a timeline for content execution and using project management tools ensures all tasks are prioritized effectively.

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What do you find most rewarding about being a Social Media Coordinator?

The most rewarding aspect of being a Social Media Coordinator is the ability to connect and engage with fans over shared interests in pop culture. It’s fulfilling to create content that resonates with the community while supporting our mission at BoxLunch.

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Headquartered in Industry, California, Hot Topic is a retail chain specializing in counterculture-related clothing and accessories, as well as licensed music.

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Full-time, hybrid
DATE POSTED
April 2, 2025

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