Job details

Principal Revenue Marketing Manager, EMEA

We are looking for a skilled marketing professional who has experience working closely with sales teams and can build programs to scale and accelerate pipeline generation in the upmarket customer segment. You will partner with marketing, sales, and customer success teams to build strong plays that can be leveraged to help drive deal creation and more customer and prospect engagement for our EMEA Market.

In this role, you will be a key contributor in rapidly growing our reach, engagement, pipeline, revenue, and retention, and therefore, impact both the marketing and sales organizations. Your goal will be to identify the best way to build EMEA prospecting campaigns, leverage the work the central team is doing and drive the adoption of such campaigns with the regional sales teams.

The ideal candidate understands sales cycles and sales prospecting campaigns, especially in EMEA markets, excels at relationship-building, and has excellent communication skills.

Responsibilities:

Deeply Understand Upmarket Customers: Delve into the unique needs and aspirations of the upmarket customer segment. Align all marketing initiatives to support and amplify their goals, ensuring your strategies resonate with their expectations.
Proactive Opportunity Identification: Leverage database insights to uncover new opportunities for prospecting and demand generation. Collaborate closely with regional sales teams to develop comprehensive campaigns that target high-value customers, driving substantial revenue growth.
Strategic Prospecting Programs: Craft and implement strategic prospecting programs tailored to the integrated marketing calendar across EMEA. These programs focus on acquiring net new revenue by engaging the upmarket customer base effectively.
Foster Strong Stakeholder Relationships: Establish and nurture robust relationships with key stakeholders in Regional Marketing, Sales, Business Development, and Data and Technical Sales teams. This alignment ensures collective success and maximizes results in engaging the upmarket segment.
Master the EMEA Prospecting Calendar: Take ownership of the EMEA-wide prospecting calendar for GS, coordinating comprehensive plans across France, UKI, DACH, and Nordilux. This calendar will be the cornerstone of aligning efforts and optimizing market impact.
Targeted Campaigns and Messaging: Design and deploy targeted marketing campaigns across the EMEA region. Tailor messaging to effectively capture the attention of upmarket customers, ensuring meaningful engagement and conversion.
Data-Driven Optimization: Continuously monitor and analyze KPIs to gauge the impact of marketing initiatives. Utilize data-driven insights to refine strategies and enhance campaign performance, ensuring maximum revenue growth in the upmarket segment.

By focusing on these key areas, you can solidify your presence in the upmarket customer segment and achieve sustained revenue growth across EMEA.

Requirements:

We're looking for someone who is a self-starter, a great teammate, and someone who has 7+ years of high-tech, sales or marketing experience, preferably in a field-facing role.
Excellent project management skills
Strong stakeholder management skills and the ability to hold stakeholders accountable for developing and delivering programs within a very high-velocity, shifting environment
Ability to work collaboratively in a cross-functional team environment
A clear understanding of B2B SaaS sales processes, field marketing, and sales enablement content creation
Solid business acumen, with sales experience or enablement experience, is a must
Very analytical and uses data to solve problems
Are an excellent communicator, writer, and storyteller in English.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers.

If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as HubSpot’s annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.

By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. HubSpot's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over HubSpot’s use of your personal information.

HubSpot Glassdoor Company Review

4.0

HubSpot DE&I Review

No rating

CEO of HubSpot

Yamini Rangan

Approve of CEO

Average salary estimate

$100000 / YEARLY (est.)

min

max

$80000K

$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Principal Revenue Marketing Manager, EMEA, HubSpot

Introducing an exciting opportunity at HubSpot for a Principal Revenue Marketing Manager, EMEA! In this remote position based in Ireland, you'll be at the forefront of driving pipeline generation in the upmarket customer segment. HubSpot is seeking a skilled marketing professional who can connect the dots between marketing, sales, and customer success teams, creating impactful plays that resonate with our EMEA market. Your role will involve delving into the unique needs of upmarket customers, identifying proactive opportunities, and crafting strategic prospecting programs tailored for the region. Your strategic mindset and ability to build strong relationships will be crucial as you partner with various stakeholders to ensure a cohesive approach to revenue growth. You'll take charge of the EMEA-wide prospecting calendar, designing targeted campaigns that speak to high-value customers. Your analytical nature will shine through as you continuously monitor KPIs and leverage data-driven insights to refine your strategies. Being a part of HubSpot means you're joining a team that values flexibility, collaboration, and connection, making significant strides in engaging the upmarket segment while pushing the boundaries of traditional marketing. If you're ready to make an impact on both marketing and sales organizations and achieve substantial revenue growth across EMEA, we encourage you to apply and join us on this exhilarating journey!

Frequently Asked Questions (FAQs) for Principal Revenue Marketing Manager, EMEA Role at HubSpot

What does the Principal Revenue Marketing Manager role involve at HubSpot?

The Principal Revenue Marketing Manager at HubSpot will focus on creating programs to accelerate pipeline generation specifically for upmarket customers in the EMEA region. This role requires close collaboration with sales and customer success teams, building strategies that resonate with the unique challenges of the EMEA market.