Head of Brand Partnerships

The Head of Brand Partnerships at Legitimate will be responsible for designing and implementing global partnership strategies. This includes negotiating partnership agreements, leading cross-functional briefings, managing co-marketing campaigns, and establishing relationships with major brand partners. Furthermore, the role involves reporting on partnership performance while ensuring all initiatives are executed on time and within budget.

Candidates must have a minimum of 5 years of experience in partnerships or a related field, especially within technology, music, fashion, or entertainment. Strong project management skills, independence in project execution, and a data-driven mindset are also essential. Familiarity with marketing technology platforms and proficiency in using analytics to guide strategies will greatly enhance your application.

Yes, the Head of Brand Partnerships role at Legitimate is remote. However, effective communication is essential, as the team spans across North America and Asia. Flexibility to adapt to different time zones for meetings is required, along with occasional travel for client support and internal planning sessions.

Legitimate offers a comprehensive benefits package including medical and dental coverage for U.S. employees, a 401k with matching contributions, and unlimited PTO. We prioritize a healthy work-life balance and value the well-being of our team members.

The salary range for the Head of Brand Partnerships at Legitimate is between $120,000 and $180,000 annually. This range is adjusted based on location, cost of living, and individual experience, ensuring we attract high-quality candidates to our innovative team.

When building partnerships, I focus on understanding the brand's values and goals to establish mutual benefits. I prioritize clear communication and share innovative ideas that align with both brands’ interests to create impactful collaborations.

In a previous role, I partnered with a well-known fashion brand to launch a digital campaign. By aligning our resources and expertise, we created a unique experience that increased both brand awareness and sales significantly.

I employ a collaborative approach when drafting agreements, ensuring that both parties’ interests are prioritized. This includes defining clear objectives, metrics for success, and built-in flexibility to adapt to changing market conditions.

Success can be measured using various KPIs such as lead generation, sales growth, and customer engagement metrics. I also focus on qualitative feedback from stakeholders to assess relationship longevity and overall satisfaction.

I recommend using tools like HubSpot for CRM and managing communication, along with analytics platforms such as Google Analytics and Sprout Social to track performance metrics and social engagement effectively.

I prioritize partnerships by evaluating their alignment with our business objectives, the potential reach of the partner, and the anticipated ROI. Strategic partnerships that provide access to target demographics will take precedence.

One challenge I faced was misaligned expectations. I overcame this by fostering open lines of communication and setting up regular check-ins to recalibrate goals and ensure all parties are on the same page.

I regularly engage with industry publications, attend workshops, and network with leaders in the field to stay informed on evolving trends. This proactive approach helps me identify partnership opportunities that resonate with current market demands.

Blockchain technology enhances transparency and trust between brands and consumers. It helps to secure product authenticity and track transactions, thus creating a more reliable environment for partnerships in digital spaces.

To handle conflicts, I believe in addressing issues head-on through honest dialogue. Understanding the perspectives of all parties involved is crucial, as is working collaboratively towards a solution that respects everyone’s interests.