Digital Media Specialist

As a Digital Media Specialist at Illuminus, your primary responsibilities include developing and executing digital marketing campaigns, creating and curating high-quality content for social media and our website, and collaborating with various teams to implement effective digital strategies. You’ll also be tasked with staying updated on industry trends to enhance our outreach efforts.

To qualify for the Digital Media Specialist position at Illuminus, candidates should possess strong writing and communication skills, a background in marketing or public relations, and a solid understanding of how to utilize social media effectively. Experience with tools like Facebook Advertising, Google Ads, and design software like Adobe Suite or Canva is also preferred, but not mandatory.

The Digital Media Specialist plays a vital role in advancing the mission of Illuminus by promoting our faith-based values and showcasing the exceptional care provided in our senior living communities. Your efforts will help build awareness and strengthen the community's connection to our organization, ultimately enhancing the lives of older adults and their families.

In the Digital Media Specialist role at Illuminus, you will create various forms of content, including engaging social media posts, informative articles for our website, and compelling marketing materials. Your storytelling talents will be crucial in conveying the heartfelt experiences of seniors and the communities we serve.

As a Digital Media Specialist at Illuminus, you can expect a range of benefits, including health, dental, and vision insurance, a 401(k) plan with company match, paid time off, and a supportive employee assistance program. Additionally, we provide professional development opportunities to help you grow in your career.

Highlight specific platforms you've worked with, the types of campaigns you've initiated, and any notable successes. It’s effective to use metrics and outcomes to demonstrate your impact.

Discuss key performance indicators (KPIs) such as engagement rates, website traffic, conversion rates, and how you analyze these metrics to adjust strategies as needed.

Tailor your answer to Illuminus by suggesting community-focused content, storytelling strategies that resonate with the audience, and interactive elements such as polls and questions that invite participation.

Share how you follow industry leaders, attend webinars, partake in relevant courses, and engage with professional networks to continuously learn and adapt to new trends.

Provide a specific example that demonstrates your ability to collaborate effectively, showcasing how you contributed, communicated, and resolved any challenges that arose.

Mention tools such as Adobe Suite, Canva, or any relevant social media management platforms you’ve used, along with specific examples of how they aided your projects.

Discuss your approach to addressing negative comments professionally, emphasizing the importance of timely responses, empathy, and turning the conversation toward a positive outcome.

Reflect on personal connections to elder care or the drive to serve and improve the quality of life for older adults, showing your passion aligns with Illuminus's mission.

Provide a concise overview of a campaign, its goals, your role in it, and the results, using data to support your claims and showcasing how it aligns with industry best practices.

Detail your process for researching target audiences, setting goals, planning content themes, defining distribution channels, and measuring the success of your strategy.