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VP of Communication

At ImmersiveTouch, we are pioneering the future of surgical training and planning through augmented reality and virtual reality technologies. We are seeking a strategic and visionary VP of Communication to lead our communications strategy and enhance the overall brand presence of our company. The ideal candidate will be a skilled communicator with a passion for technology and healthcare, capable of articulating our vision and mission to a diverse audience, including healthcare professionals, investors, and the general public. This role involves developing and implementing comprehensive communication plans that align with our strategic objectives, increasing brand awareness, and enhancing stakeholder engagement. The VP of Communication will oversee media relations, internal communications, public relations, and digital marketing initiatives while collaborating closely with other departments to ensure consistent messaging across all platforms. Join us as we revolutionize the healthcare landscape and make a meaningful impact on the lives of patients and practitioners worldwide.


Responsibilities

  • Develop and execute creative communication strategies that enhance brand visibility and support business goals.
  • Lead media relations efforts, including drafting press releases, pitching stories, and establishing relationships with key media outlets.
  • Manage and oversee internal communication to ensure employees are informed and engaged with the company's vision and initiatives.
  • Collaborate with marketing teams to create cohesive messaging across digital platforms, social media, and marketing campaigns.
  • Monitor industry trends and public perceptions, providing insights to senior leadership to inform communication strategies.
  • Organize and represent the company at key events, conferences, and stakeholder meetings to strengthen relationships and promote our brand.
  • Work closely with the executive team to prepare speaking engagements, presentations, and corporate messaging.
  • Bachelor's degree in Communications, Public Relations, Marketing, or a related field; MBA or advanced degree preferred.
  • Minimum of 10 years of experience in communications, public relations, or corporate communications, preferably in the healthcare or technology sectors.
  • Demonstrated experience in developing and executing successful communications strategies.
  • Exceptional written and verbal communication skills, with the ability to create impactful messaging tailored to various audiences.
  • Strong leadership skills and experience managing communication teams or initiatives.
  • Proficient in digital marketing strategies, social media management, and content creation.
  • Ability to work collaboratively with cross-functional teams and build relationships with internal and external stakeholders.

  • ImmersiveTouch generously offers Medical, Dental and Vision Insurance along with a 401K Plan.

Average salary estimate

$175000 / YEARLY (est.)
min
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$150000K
$200000K

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What You Should Know About VP of Communication, ImmersiveTouch

At ImmersiveTouch, we're not just dreaming about the future; we're building it. As a pioneering leader in the realm of surgical training and planning using augmented reality and virtual reality technologies, we are on the hunt for a VP of Communication who will play a pivotal role in telling our story. This is an opportunity to craft compelling narratives that resonate deeply with healthcare professionals, investors, and the public. Ideally, you will have a strong background in communications, public relations, or corporate communications, along with a passion for technology and healthcare. Your responsibilities will span from developing innovative communication strategies that elevate our brand visibility to managing our media relations and ensuring every internal message aligns with our vision. You’ll oversee digital marketing initiatives, collaborate with cross-functional teams, and represent ImmersiveTouch at key industry events. If you have at least 10 years of experience in a similar role, possess exceptional written and verbal communication skills, and thrive in dynamic environments, we want to hear from you. Join us, lead a vibrant communication strategy, and make a significant impact in transforming the healthcare landscape for patients and practitioners around the globe.

Frequently Asked Questions (FAQs) for VP of Communication Role at ImmersiveTouch
What are the key responsibilities of the VP of Communication at ImmersiveTouch?

The VP of Communication at ImmersiveTouch is responsible for crafting and executing comprehensive communication strategies that align with our strategic business objectives. This includes managing media relations, overseeing internal communications, developing cohesive messaging for digital platforms, and representing the company at industry events. Essentially, this role is vital in enhancing brand visibility and fostering stakeholder engagement.

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What qualifications are needed for the VP of Communication position at ImmersiveTouch?

Candidates for the VP of Communication role at ImmersiveTouch should possess a Bachelor's degree in Communications, Public Relations, Marketing, or a related discipline, with an MBA or advanced degree being preferable. Additionally, a minimum of 10 years of experience in communications or public relations, particularly in the healthcare or technology sectors, is required. Strong leadership skills and exceptional communication abilities are also essential.

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How does the VP of Communication contribute to ImmersiveTouch's brand strategy?

The VP of Communication plays a critical role in refining and enhancing ImmersiveTouch’s brand strategy by developing innovative communication plans that resonate with diverse audiences. This involves managing press relations, aligning messaging across various media platforms, and engaging effectively with internal teams to ensure that employees understand and support the company’s vision.

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What can candidates expect in terms of company culture at ImmersiveTouch?

Candidates joining ImmersiveTouch can look forward to a dynamic and inclusive company culture that values creativity, collaboration, and passion for technological advancement in healthcare. The environment encourages sharing innovative ideas and working closely with cross-functional teams, fostering a commitment to impacting patient outcomes positively.

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What skills are essential for success as the VP of Communication at ImmersiveTouch?

Success in the VP of Communication role at ImmersiveTouch requires exceptional written and verbal communication skills, a strategic mindset, and proficiency in digital marketing. Additionally, the ability to lead communication initiatives, build relationships with various stakeholders, and adapt messaging for different audiences is vital.

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Common Interview Questions for VP of Communication
Can you elaborate on your experience with media relations in the communications field?

In your response, detail specific examples of how you've handled media inquiries, pitched stories, or established connections with journalists. Highlight any successful campaigns you've led that resulted in positive coverage or increased brand exposure.

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How do you prioritize communication strategies in a fast-paced environment?

To answer, discuss your ability to critically evaluate the needs of stakeholders, determine key messaging priorities, and adapt your strategies based on ongoing feedback. Providing an example of a time when you successfully managed competing priorities would be effective.

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What role does digital marketing play in your communication strategies?

Explain how you've integrated digital marketing tactics into your overall communication strategy in past roles. Provide examples of successful campaigns that utilized social media, email marketing, or content creation to engage audiences.

Join Rise to see the full answer
Describe a time when you had to communicate a challenging message. How did you handle it?

Share a specific example where you had to convey difficult information, focusing on your approach to crafting the message and how you ensured transparency and understanding among your audience.

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What strategies do you employ to ensure consistent messaging across different platforms?

Discuss your methods for developing a messaging framework that aligns communication across various channels, including internal and external communications. Highlight how collaboration with different teams has been instrumental in this process.

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How do you measure the effectiveness of your communication strategies?

Talk about specific metrics or analytics tools you use to evaluate the impact of your communications. This may include engagement rates, media coverage volume, or stakeholder feedback metrics.

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Can you share your experience with event management as part of your communication role?

Detail your past experiences organizing and representing your company at key events or conferences. Discuss how you prepared for these engagements to effectively represent your organization's vision and goals.

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How do you stay updated on industry trends that impact your communication strategies?

Share your methods for staying informed about communications trends, whether through industry publications, networking, or professional organizations. Mention how you leverage this information to adapt and enhance your strategies.

Join Rise to see the full answer
What is your approach to internal communication within a company?

Discuss your philosophy on internal communication, emphasizing the importance of keeping employees informed and engaged. Provide examples of strategies you've implemented to foster effective communication within teams.

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Why do you want to work as the VP of Communication at ImmersiveTouch?

Focus your response on your passion for healthcare and technology, and how the mission of ImmersiveTouch resonates with you. Share your excitement for the opportunity to contribute to a forward-thinking organization that is making a significant impact.

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ImmersiveTouch Inc. is a software company dedicated to the development of cutting edge surgical technologies. The result is an augmented reality surgical imaging platform that allows surgeons to simulate and plan critical surgeries. ImmersiveTouch...

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Full-time, remote
DATE POSTED
April 6, 2025

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