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Sr. Community Marketing Manager

Location: Sunnyvale (3-days a week on site)

Onwards Together!

Illumio, the pioneer and market leader of Zero Trust segmentation, prevents breaches from becoming cyber disasters. Illumio protects critical applications and valuable digital assets with proven segmentation technology purpose-built for the Zero Trust security model. Illumio ransomware mitigation and segmentation solutions see risk, isolate attacks, and secure data across cloud-native apps, hybrid and multi-clouds, data centers, and endpoints, enabling the world’s leading organizations to strengthen their cyber resiliency and reduce risk.  

Illuminate the future with Illumio and join a team that’s passionate about developing cutting-edge security solutions that protect the world's most critical assets. 

Our Team's Vision:

Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware. 

Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success! 

Your Impact: 

  • Develop and execute a community engagement strategy that aligns with Illumio’s mission and business objectives.
  • Build and nurture an active community across social media, forums, and other digital platforms to strengthen brand trust and thought leadership.
  • Engage with customers, partners, and security professionals to amplify their voices, share insights, and create valuable connections.
  • Create compelling content (blog posts, videos, discussions, webinars, case studies) that educates and empowers community members.
  • Monitor and analyze community feedback, sentiment, and engagement trends to enhance the customer experience.
  • Collaborate cross-functionally with Marketing, Product, Customer Success, and Sales teams to align community efforts with company initiatives.
  • Host and facilitate events, webinars, and meetups that bring our cybersecurity community together for learning and collaboration.
  • Champion our customers and partners, identifying advocates and amplifying their success stories through our platforms.
  • Ensure a secure, inclusive, and respectful online environment that upholds Illumio’s core values of trust and integrity.

Your Toolkit:

  • 5-7 years of experience in community management, social media, or marketing, preferably in cybersecurity or B2B tech.
  • Experience with community engagement tools, social listening, and analytics platforms.
  • Knowledge of Zero Trust security principles and cybersecurity
  • Strong understanding of content marketing, SEO, and digital storytelling.
  • Experience hosting and managing virtual events, webinars, and user groups
  • Passionate about cybersecurity, technology, and community building.
  • A skilled communicator with excellent writing and interpersonal skills, able to foster genuine connections with diverse audiences.
  • A creative thinker who can develop innovative ways to engage and grow a community.
  • Data-driven, leveraging insights to refine strategies and optimize engagement.
  • Experienced in social media management, content creation, and online community platforms.
  • A team player who thrives in a collaborative, fast-paced environment while taking ownership of initiatives. 

Compensation:

$154,000USD - $185,000USD

The pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include responsibilities of the job, education, location, experience, knowledge, skills, abilities, and internal equity, alignment with market data, or applicable laws. 

At Illumio we offer a wide range of benefits to our eligible team members. Our benefit programs vary by location and can include Medical, Dental, Vision Coverage – Health and Dependent Savings Accounts – Life and Disability Programs – Paid Parental Leave – Voluntary Benefit Programs – Company Sponsored Wellness Program – Wellness Reimbursement Program - Retirement Savings – Equity Opportunities – Paid time off and Paid Holidays – Employee Incentive Program. #LI-GP1 #LI-HYBRID

Our Commitment: 

Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions drives our success and makes us stronger together. We are dedicated to creating and maintaining a diverse culture and emphasizing inclusion and belonging.   

All official job offers from our company are extended directly by our recruitment team and will be sent through an official DocuSign document for your review and signature. Please be aware that we do not ask for any personal information in the process of extending offers of employment, such as financial details or social security numbers. Upon acceptance of any offer, we will request such information as part of the onboarding process prior to or on your first day of employment, and only after completing a background check through an authorized third-party vendor. If you receive any communication asking for personal details outside of these processes, please contact us immediately to verify the authenticity of the request. Your security is important to us, and we are committed to a safe and transparent hiring experience. 

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CEO of Illumio
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Andrew Rubin
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Average salary estimate

$169500 / YEARLY (est.)
min
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$154000K
$185000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr. Community Marketing Manager, Illumio

Are you ready to step into a pivotal role as the Sr. Community Marketing Manager at Illumio in Sunnyvale, California? Join us in our mission to revolutionize cybersecurity with innovative Zero Trust segmentation solutions. In this role, you'll be charged with developing and executing a community engagement strategy that aligns perfectly with our business objectives and mission. We're looking for someone just like you to build and nurture a dynamic online community across various digital platforms. Your flair for storytelling will shine as you create engaging content, from blog posts to webinars, all aimed at amplifying the voices of our customers and partners. Not only will you get to interact with leading security professionals, but you'll also host events that unite our cybersecurity community for learning and collaboration. With your keen analytical eye, you'll monitor community feedback and engagement trends to continuously enhance our customer experience. At Illumio, we believe in fostering an inclusive and respectful environment, so your strong interpersonal skills and commitment to community building will be key. Your journey with us starts now—let's illuminate the future together!

Frequently Asked Questions (FAQs) for Sr. Community Marketing Manager Role at Illumio
What are the responsibilities of a Sr. Community Marketing Manager at Illumio?

As a Sr. Community Marketing Manager at Illumio, you will develop and execute a community engagement strategy, build and nurture an active online community, create compelling content to educate community members, and monitor feedback to enhance customer experiences. Additionally, you will collaborate with cross-functional teams and facilitate events to foster engagement in the cybersecurity space.

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What qualifications are required for the Sr. Community Marketing Manager position at Illumio?

To qualify for the Sr. Community Marketing Manager role at Illumio, candidates should have 5-7 years of experience in community management or marketing, preferably within the cybersecurity or B2B tech sectors. A strong understanding of Zero Trust security principles, content marketing, and experience managing virtual events are also essential qualifications.

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How does Illumio create an inclusive culture for its Sr. Community Marketing Manager?

At Illumio, inclusion and diversity are vital to our culture. As a Sr. Community Marketing Manager, you will be part of a team that values unique backgrounds and perspectives, ensuring everyone has a voice and contributes to our success. We continuously strive to maintain an environment of belonging where innovative ideas can thrive.

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What tools and skills are essential for the Sr. Community Marketing Manager at Illumio?

In the Sr. Community Marketing Manager role at Illumio, proficiency in community engagement tools, social listening platforms, and analytics is crucial. Strong writing and interpersonal skills will aid in crafting engaging content and fostering connections. Experience in social media management and a passion for cybersecurity will also enhance your effectiveness in this position.

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What is the compensation range for a Sr. Community Marketing Manager at Illumio?

The compensation range for the Sr. Community Marketing Manager position at Illumio is between $154,000 and $185,000 USD. While this range serves as a guideline, factors such as location, experience, and qualifications will impact the final offer.

Join Rise to see the full answer
Common Interview Questions for Sr. Community Marketing Manager
Can you describe your experience with community management in the context of cybersecurity?

When answering this question, emphasize your past roles in community management, particularly focusing on experiences related to cybersecurity. Highlight any specific tools or strategies you implemented to engage community members and how they contributed to the overall marketing goals.

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What strategies would you use to increase engagement within Illumio's community?

Focus on discussing various strategies such as developing engaging content, utilizing social media platforms, and hosting events tailored to the interests of community members. Demonstrate your understanding of Illumio’s mission and how those strategies align with it.

Join Rise to see the full answer
How do you measure the success of community engagement efforts?

Share examples of metrics and KPIs you have used to evaluate community engagement, such as user growth, interaction rates, or content accessibility metrics. Discuss how data-driven insights can inform your community strategies moving forward.

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Can you give an example of a successful event or webinar you've hosted?

Provide a specific example of an event or webinar you organized, emphasizing the planning process, the turnout, and the feedback you received. Highlight the impact it had on community engagement and how it aligned with business goals.

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In what ways have you utilized social media to foster community engagement?

Discuss the different social media platforms you have used, the types of content you created, and any campaigns that were particularly successful. Mention how you adapted your strategies to different platforms to increase interaction.

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How familiar are you with Zero Trust security principles?

Demonstrate your knowledge of Zero Trust security principles by explaining what they are and how they relate to community engagement strategies. Include insights on how these principles can create a safer community environment.

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What challenges do you foresee in building an online community in the cybersecurity space?

It's essential to acknowledge possible challenges such as misinformation, varying levels of expertise among members, and maintaining engagement. Discuss strategies you would implement to overcome these challenges effectively.

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How would you leverage customer feedback to improve community initiatives at Illumio?

Discuss specific examples of tools or methodologies you would use to collect and analyze customer feedback and how that information could drive improvements in community initiatives to enhance user experience.

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Can you describe a time when you had to deal with a negative experience in a community?

Be honest about a past experience dealing with negativity. Outline how you approached the situation, the actions you took to resolve it, and the lessons learned that can be applied in future community management scenarios.

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What role do you think storytelling plays in community marketing?

Articulate the importance of storytelling in community marketing, particularly in how it builds connections, conveys mission, and retains engagement. Discuss examples of how you have successfully used storytelling in past marketing strategies.

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Illumio is an American business data center and cloud computing security company founded in 2013 by Andrew Rubin and P. J. Kirner. The company was founded in 2013 and has been ranked #25 in the Forbes Cloud 100 list in 2019.

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Full-time, hybrid
DATE POSTED
February 20, 2025

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