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Senior Manager, Product Marketing (AMP)

About Infillion

Infillion is the only global media platform combining the power of MediaMath’s industry-leading data and technology with the unrivaled performance of TrueX’s interactive video and CTV technology. Infillion works with more than 1,400 of the world’s leading agencies and brands with premium managed- and self-service cookieless media solutions that deliver guaranteed attention in an increasingly opaque media environment. 

Infillion is headquartered in New York City, and owns Gimbal location-based technology, InStadium, NeXt, Analytiks.ai and Phonic.ai. The company is one of the most awarded ad-tech companies in the media, marketing, advertising and technology industries and is now one of FastCo’s Most Innovative Companies. 

About the role

We’re looking for a Sr. Manager, Product Marketing to drive go-to-market strategy for Infillion’s suite of advanced media products, including TrueX, IDVx, NeXt, InStadium, PMPs, and more. Reporting to the VP, Product Marketing for the Media Business Unit, you’ll bridge the gap between product development and customer engagement – ensuring our advanced media products and solutions are positioned as the top choice for advertisers and agencies.

You’ll combine deep market insights, competitive analysis, and strategic storytelling to create compelling narratives, drive adoption, and equip sales and customer success teams with the tools they need to win in-market.

What you’ll do

  • Go-to-Market Strategy: Develop and execute comprehensive GTM plans for product launches, ensuring alignment with business objectives and market needs
  • Positioning & Messaging: Craft crisp, compelling messaging that highlights Infillion’s unique differentiation in the competitive adtech space
  • Market Intelligence: Conduct market research, analyze customer insights, and track competitors to identify trends and opportunities
  • Sales Enablement: Develop sales decks, one sheets, case studies, FAQs, benchmarks, seasonal/vertical playbooks, training materials, and more to empower Sales and Customer Success teams
  • Content Creation: Produce impactful blogs, webinars, whitepapers, videos, and more, in partnership with the broader Marketing team, to educate the market and showcase Infillion’s differentiated value
  • Collaboration: Partner with Product, Sales, Customer Success, Marketing, and other cross-functional teams to drive alignment and ensure product-market fit
  • Performance Tracking: Measure and optimize product marketing initiatives using data-driven insights
  • Customer Advocacy: Develop customer success stories and testimonials that highlight the power of our products and solutions

What you’ll bring

  • Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus)
  • 5-7+ years of Product Marketing experience with demonstrated success
  • 3-5+ years in the data-driven advertising space (programmatic/PMP experience a plus)
  • Deep understanding of the omnichannel advertising landscape, high impact creative, interactive video, audience data & measurement, and the broader adtech & agency ecosystem
  • Proficiency in administrating and using martech platforms, including Sales Asset Management platforms
  • Exceptional written and verbal communicator skilled at simplifying complex concepts into compelling narratives
  • Proactive self-starter who takes ownership, remains accountable, and is committed to continuous learning & growth
  • Client-centric approach, leveraging insights gained to inform the product roadmap and go-to-market strategy
  • Proven ability to influence without authority
  • Strong analytical skills with a data-driven approach to decision-making
  • Proven ability to manage multiple projects and stakeholders in a fast-paced environment
  • Experience creating impactful, customer-facing materials with a sharp eye for design, brand voice, and storytelling – ensuring clarity, consistency, and alignment with strategic positioning

What we offer

It’s no secret that we work hard, but we also strive to create an office environment where the lines between work and play are blurred. This means we offer these great perks to help keep our team healthy, productive, and happy.

  • Starting salary of $120,000 - $135,000 annually 
  • 100% company-paid health, dental, and vision coverage for you and your dependents
  • Company-paid life insurance, short-term, and long-term disability
  • Unlimited paid time off – we trust your discretion
  • Opportunities for profit sharing, bonuses, and ownership
  • 401k plan with company match
  • Cell phone reimbursement
  • Opportunity to work with cutting-edge adtech solutions and a talented team
  • A collaborative and inclusive work environment focused on innovation and growth
  • Professional development opportunities to help you grow in your career

We are committed to an inclusive and diverse work environment. Infillion is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

Average salary estimate

$127500 / YEARLY (est.)
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$120000K
$135000K

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What You Should Know About Senior Manager, Product Marketing (AMP), Infillion

At Infillion, we're on the lookout for a passionate Sr. Manager of Product Marketing to join our vibrant team in New York City. As part of our innovative company, which uniquely combines MediaMath’s industry-leading tech and TrueX’s interactive prowess, you'll play a pivotal role in driving the go-to-market strategy for our suite of advanced media products, including TrueX, IDVx, and NeXt. You’ll be working closely with our VP of Product Marketing, and your mission will be to ensure our offerings are perceived as the top choice for advertisers and agencies alike. With your strong background in product marketing and deep understanding of the advertising landscape, you’ll be developing compelling messaging that showcases Infillion’s unique strengths. Collaboration is key, so you’ll partner with Product, Sales, and Customer Success teams to align our innovative solutions with real market demands. From crafting engaging content like webinars and case studies to analyzing market trends and competitor insights, your role will be both dynamic and essential for our growth. If you're a self-starter who loves transforming complex ideas into impactful narratives, then this is your chance to make a mark in the thriving adtech space with Infillion!

Frequently Asked Questions (FAQs) for Senior Manager, Product Marketing (AMP) Role at Infillion
What are the primary responsibilities of the Senior Manager, Product Marketing at Infillion?

The Senior Manager, Product Marketing at Infillion will lead the go-to-market strategy for various advanced media products. This involves developing GTM plans, crafting compelling messaging, conducting market research, and providing vital sales enablement materials. You will also focus on content creation and collaborate with cross-functional teams to ensure our products meet market needs effectively.

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What qualifications are required for the Senior Manager, Product Marketing position at Infillion?

To qualify for the Senior Manager, Product Marketing role at Infillion, candidates should have a Bachelor's degree in Marketing, Business, or Communication, with an MBA being a plus. Additionally, candidates should possess 5-7 years of Product Marketing experience, preferably in the data-driven advertising space, alongside strong analytical and communication skills.

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How does the Senior Manager, Product Marketing at Infillion collaborate with other teams?

Collaboration is crucial for the Senior Manager, Product Marketing at Infillion. You'll work closely with Product, Sales, Customer Success, and Marketing teams to ensure that product positioning aligns with customer needs and competitive insights, ultimately driving product-market fit and business success.

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What type of marketing materials will the Senior Manager, Product Marketing at Infillion create?

In your role as Senior Manager, Product Marketing at Infillion, you will produce a variety of marketing materials, including sales decks, one-sheets, case studies, FAQs, blogs, webinars, and whitepapers. These resources are vital for educating the market and demonstrating the unique value of Infillion’s innovative adtech solutions.

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What is the work culture like for the Senior Manager, Product Marketing at Infillion?

The work culture at Infillion is dynamic and inclusive, blending hard work with enjoyment. The company emphasizes collaboration, innovation, and continuous growth, offering various perks such as unlimited paid time off, competitive salaries, and opportunities for professional development, ensuring a supportive environment for the Senior Manager, Product Marketing.

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Common Interview Questions for Senior Manager, Product Marketing (AMP)
What experience do you have in developing go-to-market strategies?

When answering this question, highlight specific projects where you successfully created go-to-market strategies. Discuss the research you conducted, the teams you collaborated with, and how your efforts led to successful product launches.

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How do you measure the success of product marketing initiatives?

Discuss the key performance indicators you use to assess product marketing success, such as adoption rates, customer feedback, and sales conversion metrics. Emphasize your analytical skills and willingness to iterate strategies based on data.

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Can you describe a time when you had to influence a team without authority?

Share a specific story illustrating your ability to reach consensus or gain buy-in without direct authority. Highlight your communication and negotiation skills and how they enabled you to achieve your goals.

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What do you believe are the key differentiators for Infillion in the adtech space?

Demonstrate your knowledge of the adtech landscape by identifying specific technologies or approaches used by Infillion that set it apart. Research common competitors and articulate how Infillion’s unique features benefit potential clients.

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How do you ensure alignment between product marketing and sales teams?

Discuss strategies for maintaining open communication between product marketing and sales teams, such as regular meetings, shared resources, and collaborative planning sessions. Describe how this alignment can lead to better understanding of customer needs.

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Describe your process for creating impactful marketing content.

Outline your steps in content creation, such as identifying audience needs, researching relevant topics, and aligning messaging with brand voice. Include how you collaborate with other teams to ensure the content meets its objectives.

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What tools or platforms do you find essential for product marketing?

Mention specific marketing tools you have experience with, discussing their roles in project management, analytics, content creation, or customer relationship management. Highlight how you leverage technology to achieve marketing goals.

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In what ways do you gather market intelligence?

Explain your methods for collecting market intelligence, such as analyzing customer feedback, monitoring competitor activities, and utilizing industry reports. Stress the importance of this information in shaping marketing strategies.

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How do you balance multiple projects and stakeholders in a fast-paced environment?

Describe your time management and prioritization strategies. Discuss how open communication with stakeholders helps clarify expectations and keeps projects on track.

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What strategies do you use to stay updated on trends in advertising and marketing?

Share the resources you utilize to stay current in the advertising and marketing field, such as industry publications, webinars, and networking events. Emphasize your commitment to ongoing professional development and learning.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 2, 2025

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