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Senior Growth Product Manager (PM)

Inflection.io is a modern B2B marketing automation solution used by leading SaaS companies like Sauce Labs, Mural, Postman, and more. Competing with legacy tools like Marketo and Iterable, Inflection takes a unique approach and brings the ability to action data from data warehouses like Snowflake or CDPs like Segment in addition to Salesforce.

And,... it’s working! We have world-class stats: our largest deal is over 3 crore, we have a 5 star rating on G2, over 100% NRR, and constantly break sales and customer records. We’ve raised $14M in total since 2021 with $7.6M of fresh funding in 2024, giving us many years of runway.

We’re still in startup mode with approximately 30 employees and looking for a Senior Growth Product Manager (PM) to help propel us forward.

The role

We are looking for a Senior Growth Product Manager (PM) to help us grow Inflection.io.

However, this role is a bit different than most. It is not about changing the product. It's about using data and implementing outbound growth experiments.

Your #1 goal will be to book qualified opportunities for the sales team through highly targeted micro campaigns that you will develop, test, and iterate on. We expect this role to continue the micro campaigns that are working and help develop new ones…. We call them “reasons to talk.” Every outbound message we send must have a hook. A reason for them to care. “I saw we both went to [school]” does not qualify. Some of the plays that are working today involve warm outbound to our website visitors, activities with LinkedIn, etc. Others include classic follow ups for marketing activities - webinars, events, etc. We will share more about what playbooks are working during the interview process.

Part of this role will be coming up with NEW plays to test. You must test them. You must report out learnings if something is working (or if it’s not). Your goal is to develop the full playbook. 

This role is for you if you are:

  • You are an extremely curious person. You need to be comfortable executing proven playbooks, but also be at the forefront of defining the playbooks for the next era. You must also be willing to put in the effort to understand our product, our prospect’s challenges, and how we can help them. There is very little “sales collateral” like battle cards to help you. 

  • You can operate with a test, iterate, test experiment-driven mindset. You may have heard of the “great ignore” by Mark Kosoglow. If you want to just execute the tried and true outbound plays that worked at your last company you will not be successful in this role. 

  • Excited about working with new tools such as Apollo, Sumble, Clay, Vector, Lovable/v0/Relevance AI, and others. We have no defined tech stack other than Salesforce for CRM and Inflection.io for marketing automation. Maybe you even consider yourself a part-time GTM Engineer.

  • Are ok working EST hours, 5 days per week. There is no flexibility in this. This role is India - Remote however if you are in Bangalore you can optionally work from our office in HSR.

  • You are comfortable reporting to a founder who has high expectations. The role will report to Co-founder Dave Rigotti with regular sync and learnings sharing with CEO. Maybe you were previously a GTM founder at a startup or a Growth PM with a startup.

  • Are a great communicator. This includes both internal and external communication. While we don’t expect this role to do cold calling, it’s a potential play for you to consider testing. 

You should not apply for this role if you have only ever been a BDR at a large company. Even if you were successful. Large companies have strong brands and well defined playbooks is a different playbook than what we are operating with. 

What You Should Know About Senior Growth Product Manager (PM), Inflection.io

At Inflection.io, we're on the lookout for a dynamic Senior Growth Product Manager (PM) to join our passionate team! As a modern B2B marketing automation solution, we're the go-to tool for leading SaaS companies like Sauce Labs, Mural, and Postman. We're changing the game by providing unique capabilities to action data from major platforms like Snowflake and Segment, in addition to Salesforce. Our rapid growth speaks for itself - we’ve raised $14M since our inception, achieving stellar stats like a 5-star rating on G2 and over 100% Net Revenue Retention (NRR). In this role, you’ll be focusing on leveraging data to create innovative outbound growth experiments aimed at booking qualified opportunities for our sales team. You will design, develop, and iterate micro-campaigns — we call them 'reasons to talk' — that resonate with potential customers. If you enjoy experimenting, testing new strategies, and reporting on what works, this position is for you. With a curious mindset, you'll have the opportunity to define the next stages of our outreach strategies while collaborating closely with our co-founder. Embrace the challenge of an evolving environment where your initiatives can significantly impact our success. If you're a proactive communicator and thrive in a startup atmosphere, join us and let's continue breaking records together at Inflection.io!

Frequently Asked Questions (FAQs) for Senior Growth Product Manager (PM) Role at Inflection.io
What responsibilities can I expect as the Senior Growth Product Manager at Inflection.io?

As the Senior Growth Product Manager (PM) at Inflection.io, your main responsibilities will include developing and testing outbound growth experiments to book qualified opportunities for our sales team. This role focuses not on altering the product but utilizing data to create engaging micro-campaigns, analyzing what resonates with prospects, and reporting on your findings. You'll need to understand our product and our clients' challenges to craft effective messages that prompt conversations. A keen sense of curiosity and a knack for iterative testing will be crucial to your success.

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What qualifications are essential for the Senior Growth Product Manager position at Inflection.io?

To be considered for the Senior Growth Product Manager (PM) role at Inflection.io, candidates should have a strong background in growth marketing or product management within startups. Experience with data-driven strategies and familiarity with tools like Salesforce, Apollo, and other marketing automation platforms is beneficial. A mindset geared towards experimentation and iteration is key, and excellent communication skills are necessary to engage effectively with both internal teams and potential customers.

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How does the Senior Growth Product Manager contribute to the sales team at Inflection.io?

The Senior Growth Product Manager (PM) plays a pivotal role in supporting the sales team at Inflection.io by designing targeted micro-campaigns that create qualified leads. By analyzing data and experimenting with new outreach strategies, you'll be responsible for generating interest in our services. Your initiatives, including crafting compelling outreach messages or optimizing follow-up procedures, will ensure that the sales team has the quality prospects they need to engage with and close.

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What tools and resources will I be working with as a Senior Growth Product Manager at Inflection.io?

In the Senior Growth Product Manager (PM) position at Inflection.io, you will have access to a range of innovative tools to facilitate your growth strategies. While Salesforce serves as our CRM, you’ll likely work with other platforms such as Apollo, Sumble, and Clay to spearhead your campaigns. The startup environment allows for flexibility in trying out new technologies that may enhance our outreach and marketing efforts, providing the resources you need to effectively engage prospects.

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What is the work environment like for the Senior Growth Product Manager at Inflection.io?

The work environment at Inflection.io for the Senior Growth Product Manager (PM) is dynamic and collaborative, reflective of a startup culture with around 30 team members. You’ll work remotely with the option to join colleagues from our Bangalore office if desired. Regular communication with the co-founder and CEO ensures that your initiatives align with our overarching goals. This role is ideal for those who thrive in fast-paced settings and are looking to make a significant impact within the team.

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Common Interview Questions for Senior Growth Product Manager (PM)
What strategies would you implement as a Senior Growth Product Manager?

When responding, highlight your approach to developing data-driven outbound campaigns. Discuss your experience with A/B testing and iterating on successful playbooks. Showcase your understanding of client needs and how your strategies are tailored to address these effectively.

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Can you provide an example of a successful micro-campaign you developed in the past?

Prepare to share a specific example, focusing on the problem you aimed to solve, the data you're leveraging, and the outcome. Discuss how you tracked performance and what insights you gained that informed future campaigns.

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How do you prioritize which outbound growth experiments to test?

Explain your thought process for prioritization, such as analyzing data to identify trends or considering the potential impact of different strategies. Share how you balance quick wins against longer-term initiatives.

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How do you handle failure in your experiments?

Illustrate your ability to adapt by discussing a scenario where a campaign didn’t meet expectations. Emphasize your approach to analyzing the results, learning from them, and pivoting as necessary to refine your strategies.

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What role does communication play in your success as a Senior Growth Product Manager?

Discuss how clear and proactive communication is critical in aligning with your sales team and sharing insight with stakeholders. Provide examples of how effective communication has helped you bridge gaps and drive positive outcomes.

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How do you approach understanding the product and its market?

Share your methods for gaining a deep understanding of Inflection.io’s product, including user testing, market analysis, and engaging with current customers. Stress the importance of comprehending the challenges faced by prospects.

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What tools have you found most useful in growth marketing campaigns?

Talk about specific tools you have successfully utilized in your past roles, explaining how they enhanced your campaigns. Highlight your adaptability and willingness to explore new tools that fit Inflection.io's growth objectives.

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How would you define successful collaboration with the sales team?

Discuss the importance of aligning on goals, sharing insights from marketing campaigns, and regular communication. Provide examples of how you’ve worked with sales to enhance lead quality and achieve common objectives.

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What do you see as the biggest challenge in outbound marketing today, and how would you address it?

Analytically approach this question by discussing issues such as audience saturation or evolving privacy laws. Offer specific strategies you would implement to counter these challenges, demonstrating your forward-thinking mindset.

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Why do you want to work for Inflection.io as a Senior Growth Product Manager?

Articulate your enthusiasm for Inflection.io’s mission, your alignment with its values, and how your skills match the needs of the role. Highlight how your drive for innovation and growth makes this position a perfect match.

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Full-time, remote
DATE POSTED
January 12, 2025

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