Growth Marketing Lead

The Growth Marketing Lead at Vori will take charge of developing and executing a comprehensive demand generation strategy aimed at achieving aggressive growth targets. This includes driving experimentation, owning full-funnel metrics from lead generation to sales-qualified opportunities, optimizing the marketing tech stack, and creating impactful multi-channel marketing campaigns. This role emphasizes collaboration with sales, product, and customer success teams to ensure that growth initiatives align with the overall business objectives.

To be a successful candidate for the Growth Marketing Lead role at Vori, you should have at least six years of experience in growth or demand generation in B2B SaaS. A proven track record marketing to SMB or enterprise customers in traditional sectors and a strong command of modern marketing tech stacks are crucial. You should also possess strong analytical skills, robust communication abilities, and an entrepreneurial mindset suitable for a fast-paced startup environment.

At Vori, collaboration is at the heart of our operations, especially for the Growth Marketing Lead. This role involves close collaboration with various departments, including design, sales, and product teams, to ensure alignment on growth initiatives and to create messaging that resonates with our independent grocer audience. Building strong relationships and leveraging each team's expertise is essential for achieving success.

The culture at Vori for the Growth Marketing Lead is one of innovation and experimentation. We thrive in an environment where testing new hypotheses and iterating quickly on ideas is encouraged. You’ll find that our team is design-driven with a focus on high-quality results, and everyone shares a deep passion for the grocery industry. The entrepreneurial spirit and customer obsession among team members truly make Vori a unique and motivating workplace.

Vori offers exceptional growth opportunities for the Growth Marketing Lead. As an early-stage company, you’ll have the chance to own critical functions and significantly impact our growth trajectory. There's a chance to shape the growth strategy while also participating in professional development initiatives. By joining Vori, you are part of a mission-driven team that is not just about revenue but also about creating positive change in the grocery industry.

When answering this question, focus on specific examples from your previous roles where you successfully generated leads and converted them into sales. Highlight any strategies you implemented, the tools you used, and how you measured success through KPIs and analytics. Make sure to discuss any challenges faced and how your initiatives contributed to revenue growth.

Your response should showcase your strategic thinking. Discuss the importance of understanding the target audience, setting clear objectives, and choosing the right channels for engagement. Mention any tools or frameworks you use for market analysis, content development, and lead nurturing. Be sure to provide an example to substantiate your approach.

In your answer, emphasize the key performance indicators (KPIs) you track, such as customer acquisition cost (CAC), conversion rates, lead velocity, and return on investment (ROI) for marketing campaigns. Discuss how these metrics inform your growth strategy and adjustments to campaigns, making sure to back up your points with concrete examples.

When responding, select a specific campaign and provide a narrative detailing your role in it. Talk about the campaign's objectives, the strategies you used, how you executed them, and the results achieved. Quantify your success with data points, such as new leads generated or revenue growth, to effectively communicate your impact.

In your response, highlight your proficiency in data analytics tools and how you leverage data to refine marketing strategies. Explain the types of data you analyze, such as customer behavior and conversion rates, and how you translate those insights into actionable strategies that drive growth.

Discuss your collaborative approach to ensure seamless communication with both sales and product teams. Explain how you would hold regular meetings, share metrics and insights, and develop joint strategies that serve overall business goals. Highlight the importance of feedback loops in refining marketing approaches.

Emphasize your belief in a test-and-learn culture. Share examples of how you’ve previously implemented A/B testing or other experimental methods to optimize campaigns and drive results. Explain how you evaluate outcomes and iterate quickly based on what the data tells you.

Select a relevant instance where you had to change your marketing strategy due to external factors or internal analysis. Describe the situation, the reasoning behind the pivot, the new strategy you implemented, and the eventual outcomes. This shows your adaptability and critical thinking skills.

In your response, outline your approach to evaluating the existing marketing tech stack, identifying gaps, and integrating new tools to enhance efficiency. Discuss any specific tools you prefer and how you ensure that they align with strategy and drive measurable outcomes.

This is your chance to express your passion for both growth marketing and the grocery industry. Discuss Vori’s mission to reduce food waste and improve food security, how you resonate with their values, and why you find the opportunity to scale their marketing efforts exciting. Personalize your response to reflect your understanding of Vori’s impact in the market.