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Director of Creator Partnerships, VidCon- Remote

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programs for individuals and businesses.

Job Description

VidCon is the largest celebration of digital content creation. It’s where digital culture takes center stage as the world’s leading digital creators, platform innovators, and their fans converge in one place. Fans make new friends, creators expand their reach, and groundbreaking industry exchanges happen here. It’s the magic of digital content and its creators in real life! The flagship VidCon Anaheim event hosted 55,000 people, 250 Featured Creators, and 80 brand exhibitors in 2024.

FAN EXPO HQ, which runs VidCon, is a division of Informa, the world’s leading events company. Informa is listed on the London Stock Exchange and a member of the FTSE 100, with over 10,000 colleagues working in more than 30 countries. Together, we create opportunities for fans to explore and celebrate all things pop culture through operational excellence, fandom expertise, and out-of-this-world content.

The Director of Creator Partnerships is responsible for leading the team tasked with initiating, developing, and extending the relationships between VidCon and the top digital content creators, musicians, and traditional celebrities plus their teams of managers and agents. The ideal candidate has deep connections in the online video communities in Los Angeles, New York, and London, with significant experience leading talent teams and managing digital native talent. A strong passion and love of all genres of online video and music with an understanding of the global talent landscape is a must.

Primary Job Functions:

  • Lead the talent and creator partnerships team, overseeing all talent relations aspects of all VidCon events including discovery, outreach, travel booking, and onsite hospitality.

  • Build and maintain deep, strong, personal, and mutually beneficial relationships with top digital content creators and their agents, managers, and publicists.

  • Remain at the forefront of the digital and pop culture talent landscape, identifying new and upcoming talent that should be included in VidCon’s talent roster.

  • Collaborate with the Programming Team to identify talent and curate an experience that is valuable to each creator who attends the event.

  • Oversee and direct all elements of event-based talent hospitality including bespoke white-glove travel and on-the-ground experiences for all talent.

  • Expand on existing relationships between VidCon and agencies, management companies, record labels, etc., and establish new ones.

  • Advocate for and on behalf of VIP talent relating to their VidCon guest experience.

  • Refine and develop talent processes for all VidCons year over year.

Qualifications

Expectations:

  • Continue to grow knowledge of digital content and creators, expanding across all genres and platforms.

  • Display a positive and respectful attitude.

  • Represent VidCon in a responsible manner, even when off duty.

  • Follow set policies and procedures when a situation occurs.

  • Maintain a solutions-driven mentality.

Required Skills:

  • Excellent verbal and written communication skills.

  • Strong interpersonal skills.

  • Ability to creatively pitch opportunities to entice talent to participate in the event 

  • Proven ability to develop rapport and establish trust with creators, agents, and managers.

  • Strong computer experience, specifically with Airtable, CRM software, Microsoft Office, and various applications of Google Drive.

  • In-depth knowledge of travel booking services.

Experience:

  • 7+ years working with creators and/or talent at a talent agency, management company, platform, or similar.

  • 2+ years managing teams in a leadership position.

  • Experience with talent contracts and brand deal negotiations.

  • Hospitality or travel industry experience a plus.

  • Events experience a plus.

  • Experience booking and a general knowledge of the music industry a plus.

  • Education: BA/BS or similar 4-year degree from an accredited college preferred.

  • The pay range for this position is $120,000 - $150,000 depending on experience 

  • This posting will expire on 1/17
     

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, 
mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four 
weeks a year 
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount 
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs 
• As an international company, the chance to collaborate with teams around the world 

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

 

Average salary estimate

$135000 / YEARLY (est.)
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$150000K

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What You Should Know About Director of Creator Partnerships, VidCon- Remote, Informa Group Plc.

Have you ever dreamed of working amidst the thrill of digital content creation? As the Director of Creator Partnerships at VidCon, you can turn that dream into reality! Located in the vibrant heart of Los Angeles, this remote position with a global leader in events means you’ll be at the forefront of one of the largest celebrations of digital culture. Your main role will be to foster meaningful relationships with top-tier digital content creators, musicians, and traditional celebrities, ensuring they have an unforgettable experience at VidCon events. If you have a heart for creative expression and understand the nuances of online video communities, this is the role for you! Imagine leading a talented team dedicated to discovering and curating amazing creators while providing them with exceptional hospitality and support. You’ll oversee all aspects of talent relations, from outreach to travel arrangements, and ensure every creator feels valued and excited to be part of the event. With over 55,000 attendees and 250 featured creators at the flagship VidCon event, your expertise in managing talent and navigating the entertainment landscape will be invaluable. Join us in creating a magical experience where fans and creators come together, and help redefine what it means to connect in the digital world! Your connections and passion for online content will directly impact countless lives and careers in this role with VidCon, a division of Informa, renowned for its operational excellence and commitment to creativity.

Frequently Asked Questions (FAQs) for Director of Creator Partnerships, VidCon- Remote Role at Informa Group Plc.
What are the primary responsibilities of the Director of Creator Partnerships at VidCon?

The Director of Creator Partnerships at VidCon is responsible for spearheading the talent and creator partnerships team. This includes overseeing talent relations for VidCon events, such as discovery, outreach, travel arrangements, and onsite hospitality. The role demands building and nurturing strong relationships with leading digital creators, and collaborating with programming teams to curate valuable experiences for attendees.

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What qualifications are needed for the Director of Creator Partnerships role at VidCon?

To be successful in the Director of Creator Partnerships role at VidCon, candidates need at least 7 years of experience working with creators or talent and a minimum of 2 years managing teams. Proven skills in communication, interpersonal relations, and knowledge of digital content across genres are also critical, alongside strong computer skills including proficiency with Airtable and CRM software.

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What is the pay range for the Director of Creator Partnerships position at VidCon?

The salary for the Director of Creator Partnerships role at VidCon ranges from $120,000 to $150,000, based on the candidate's experience. This competitive compensation reflects the importance of the position within the company and its alignment with the exceptional talent that VidCon aims to attract.

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What type of experience is valued in the Director of Creator Partnerships candidate at VidCon?

Candidates for the Director of Creator Partnerships position at VidCon should have experience with creators and management in a talent agency, management company, or similar environment, as well as familiarity with talent contracts and negotiations. Hospitality experience can also be beneficial, offering additional insight into providing excellent support to talent.

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How does the Director of Creator Partnerships impact the VidCon experience?

The Director of Creator Partnerships plays a pivotal role in shaping the VidCon experience by ensuring that creators feel valued and motivated to participate. By cultivating strong relationships and advocating for talent, the Director ensures that every creator’s presence at VidCon enhances the overall event, making it a cherished and unforgettable experience for both attendees and creators.

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Common Interview Questions for Director of Creator Partnerships, VidCon- Remote
How do you build and maintain relationships with creators in the industry?

To build and maintain relationships with creators, I focus on open communication, understanding their needs, and consistently offering value. Regular check-ins, providing support during and after events, and showing genuine interest in their work fosters trust and a strong rapport.

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Can you describe your experience managing a team in a digital content environment?

In my previous role, I led a team focused on talent acquisition and relationship management. I prioritized clear delegation of tasks, consistent feedback, and encouraging a collaborative approach to enhance team performance and morale, ensuring we all succeeded in our goals.

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What strategies do you use to identify new and emerging talent?

I stay up-to-date with the latest trends in digital content through social media, online communities, and industry events. This helps me spot upcoming creators early. Networking with industry peers also allows me to learn about rising stars and incorporate them into our events.

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How do you handle disputes or issues with talent at events?

When conflicts arise with talent, I focus on proactive communication and resolution. Listening to their concerns, addressing issues promptly, and finding a mutually beneficial solution ensures that talent feels heard and valued while maintaining a positive event atmosphere.

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What steps do you take to ensure successful event hospitality for talent?

Successful event hospitality begins with understanding each creator’s unique preferences and needs. I coordinate bespoke travel bookings, ensure timely communication, and offer personalized experiences during events, which significantly contributes to their overall satisfaction and performance.

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How do you advocate for talent at VidCon?

Advocating for talent involves being their voice within our organization. I actively seek feedback from them and ensure their needs and desires are represented in all planning discussions, making sure their experiences are prioritized during their time with us.

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What is your approach to negotiating talent contracts and brand deals?

My approach to negotiating talent contracts revolves around being transparent and fair. Understanding the market value, delivering a compelling proposal, and building rapport with the agents and managers ensures mutually beneficial agreements that respect all parties.

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How do you keep up with the digital content landscape?

Keeping up with the digital content landscape requires active engagement with social platforms, attending conferences, and participating in online discussions. I follow industry leaders, read industry reports, and keep an eye on emerging trends to stay informed.

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How would you handle a situation where a talent requires more than what was agreed upon?

In such cases, it’s essential to have a candid discussion with the talent to understand their perspective. I would assess the request with my team and evaluate our options, working towards a solution that honors our agreement while being mindful of their needs.

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What makes VidCon a unique opportunity for creators and how can you contribute to that?

VidCon uniquely brings together creators, fans, and industry professionals in a vibrant celebration of digital culture. My contribution lies in facilitating deeper connections for creators, enhancing their experiences, and ensuring they leave feeling celebrated and inspired to engage further with their audiences.

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Informa plc is a multinational publishing, business intelligence, and events group. The company was founded in 1998 and is headquartered in London, United Kingdom.

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Full-time, remote
DATE POSTED
December 14, 2024

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