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Manager, Marketing Campaigns

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Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building.

Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare’s greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve.

Overview: The Manager, Marketing Campaigns enables and supports creative and imaginative thinking to drive the development and delivery of marketing programs and campaigns for our Provider Business Unit. Working in close collaboration with Product Marketing, BDM and MDR Leadership, this position will leverage a team of 3 Campaign Managers to implement and utilize an array of digital and traditional marketing methods to deliver the desired outcomes and achieve corporate Marketing OKRs and KPIs.

Duties and Responsibilities:
• Effectively lead and manage the Provider Marketing Campaign team ensuring that the team has the resources and support required to execute campaigns effectively.
• Foster and work in close partnership and collaboration with business unit leadership, product marketing, BDM and MDR Leadership and other stakeholders, to design, develop, and deliver integrated, impactful, and results-driven marketing campaigns and programs.
• Lead and coordinate development and implementation of marketing strategies that meet the goals of the organization. This involves researching target markets, analyzing consumer behavior and trends, and identifying opportunities for growth.
• Effectively plan and coordinate multiple campaign elements to ensure on-time and on-budget delivery, by leveraging sound resource management, supervision of or delegation to other team members.
• Create and manage the Provider marketing campaign budget, ensuring that all campaigns stay within the allocated budget while still achieving the desired results.
• Manage complex projects, set priorities, and manage multiple tasks simultaneously while working collaboratively across various groups, including Product Marketing, Digital, Content Hub, Corporate Comms, Social and other related functions.
• Enable and promote creative thinking and development of innovative ideas to attract and retain customers.
• Create path to goal plans and monitor the progress of all campaigns and adjusts as needed by analyzing campaign data to evaluate its effectiveness and identify areas for improvement.
• Develop and drive competitive analysis with regards to demand gen programs such as SEO, PPC, and other marketing platforms.
• Provide regular reports to stakeholders, including senior management and the marketing team. These reports may include campaign performance metrics, budget updates, and other relevant information.
• Define and monitor relevant campaign KPIs and other performance metrics that measure achievement of business unit goals.
• Analyze data, interpret marketing trends, and make informed decisions based on the analysis.
• Effectively adapt to changing market conditions, adjusting strategies as needed, and staying up to date with the latest marketing trends and technologies.
• Maintain compliance with Inovalon’s policies, procedures and mission statement;
• Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position;
• Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company; and
• Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function.

Job Requirements:
• Minimum five years of experience in building and administration of marketing campaigns or programs;
- Minimum of 2 years in a leadership or people manager role. • Experience marketing saas technology platforms, tools, products or services, preferably in a B2B environment;
• Intermediate to expert level knowledge of and practical experience using marketing tools such as: Marketo, LinkedIn advertising, Google Ads DemandBase, TechTarget or other like software/marketing platforms
• Minimum intermediate to advanced skills in MS PowerPoint, MS Excel and MS Word;
• Excellent oral and written communication skills;
• High energy, enthusiasm, and initiative;
• Demonstrated effective time and self-management skills and the agility to work in a dynamic environment.

Education:
• Bachelor’s degree or higher in Marketing, or Communications, or an equivalent combination of education and related work experience.

Physical Demands and Work Environment:
• Sedentary work (i.e., sitting for long periods of time);
• Exerting up to 10 pounds of force occasionally and/or negligible amount of force;
• Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions;
• Subject to inside environmental conditions; and
• Travel for this position will be up to 5% domestically.

Inovalon Offers a Competitive Salary and Benefits Package

In addition to the base compensation, this position may be eligible for performance-based incentives.

The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal equity. At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

Inovalon invests in associates to help them stay healthy, save for long-term financial goals, and manage the demands of work and personal commitments. That’s why Inovalon offers a valuable benefits package with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.

Base Compensation Range

$103,400—$115,000 USD

If you don’t meet every qualification listed but are excited about our mission and the work described, we encourage you to apply. Inovalon is most interested in finding the best candidate for the job, and you may be just the right person for this or other roles.

By embracing inclusion, we enhance our work environment and drive business success. Inovalon strives to provide equal opportunities to the communities where we operate and to our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth.

Inovalon is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement.

To review the legal requirements, including all labor law posters, please visit this link

Average salary estimate

$109200 / YEARLY (est.)

min

max

$103400K

$115000K

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What You Should Know About Manager, Marketing Campaigns, Inovalon

At Inovalon, we're on a mission to transform the healthcare ecosystem, and we're looking for a talented Manager of Marketing Campaigns to join our remote team in the United States. If you have a passion for innovative marketing and a knack for leading teams, this role could be the perfect fit. As the Manager of Marketing Campaigns, you'll be responsible for empowering our Provider Business Unit by developing and delivering creative marketing programs that drive results. Working closely with our Product Marketing and leadership teams, you'll utilize a combination of digital and traditional marketing techniques to achieve ambitious corporate goals. You will lead a dynamic team of three Campaign Managers, guiding them in executing strategic campaigns with precision. Your expertise will provide invaluable insights into market behavior, enabling us to design impactful initiatives that resonate with our audience. You’ll oversee campaign planning, budgeting, and analysis, ensuring we're on track and making data-driven adjustments as needed. The role thrives on collaboration, as you'll partner with various departments to coordinate efforts and maximize impact. If you're a strategic thinker with a exceptional communication skills and at least five years of marketing experience, including two in a leadership role, we would love to hear from you. Join us at Inovalon, where your creativity and leadership can make a significant difference in healthcare!

Frequently Asked Questions (FAQs) for Manager, Marketing Campaigns Role at Inovalon

What qualifications does the Manager, Marketing Campaigns need at Inovalon?

The Manager, Marketing Campaigns at Inovalon requires a minimum of five years of experience in marketing, with at least two years in a leadership role. A bachelor’s degree in Marketing or Communications is essential, along with experience in marketing SaaS technology platforms in a B2B environment. Familiarity with tools like Marketo, LinkedIn Advertising, and Google Ads is highly beneficial.