Manager, Paid Social

As a Manager, Paid Social at KINESSO, you'll oversee the daily operations of paid social campaigns across various platforms like Facebook, Instagram, and TikTok. Your responsibilities will include mentoring a team of Paid Social Associates, managing client relationships, and ensuring that all campaigns meet quality standards. You'll also be tasked with optimizing strategies based on data analysis to drive client success.

A successful Manager, Paid Social at KINESSO needs substantial experience in account management and a strong understanding of paid social platforms. Candidates should possess excellent communication skills to convey complex processes to clients and team members. Additionally, familiarity with analytics, creativity in campaign ideation, and a robust ability to multitask will be crucial for success in this role.

KINESSO believes in nurturing talent from within. Managers, Paid Social will not only lead their teams but also focus on career development through mentorship and training initiatives. By providing insights into industry best practices and access to resources, KINESSO fosters an environment where its employees can thrive and advance their careers.

A typical day for a Manager, Paid Social at KINESSO involves coordinating with your team on campaign strategies, reviewing performance metrics, and optimizing campaigns based on insights. You'll engage with clients to discuss strategies and demonstrate the impact of your team's work while brainstorming innovative ideas to stay ahead in the competitive landscape of paid social media.

In the Manager, Paid Social role at KINESSO, you'll work with high-profile clients across various industries. KINESSO manages a diverse portfolio, allowing you to engage with clients in sectors ranging from automotive and finance to e-commerce and healthcare. This variety ensures each campaign presents unique challenges and opportunities, pushing you to innovate and excel.

When answering this question, focus on specific platforms you’ve worked with, such as Facebook Ad Manager or TikTok ads. Discuss your approach to campaign strategy development, optimization techniques, and any measurable results you've achieved, such as improved ROI or engagement rates.

Provide a structured answer that outlines your method for prioritization, such as using project management tools or setting clear KPIs for each campaign. Share an example where you successfully kept multiple campaigns on track, emphasizing your organizational skills and ability to manage time effectively.

Highlight your communication strategies, which could include regular check-ins, collaborative tools, and detailed reporting. Illustrate your answer with an example of a successful project where communication played a pivotal role in achieving campaign goals.

Discuss key performance indicators (KPIs) such as return on ad spend (ROAS), cost per acquisition (CPA), and engagement rates. Explain why these metrics matter and how you've used them in the past to assess and refine campaign strategies.

Share a specific example that outlines the challenge, your thought process, the strategies you employed to overcome it, and the successful outcome. Emphasizing your problem-solving skills and adaptability will demonstrate your suitability for the role.

Talk about the resources you rely on, like industry blogs, webinars, and networking with other professionals. Mention any specific examples of how you've applied new trends or tools to past campaigns to keep them relevant and effective.

Explain your approach to using analytics for decision-making in campaign management. Discuss how you leverage data to evolve strategies, optimize ads, and ultimately improve performance across all paid social initiatives.

Discuss methods you employ to inspire creative thinking among your team members, such as brainstorming sessions and encouraging open dialogue. Providing examples of successful ideas that emerged from innovative collaboration can strengthen your response.

Acknowledge the importance of client feedback and describe your approach to actively listening, responding constructively, and implementing changes based on their insights. Share an instance where client feedback positively influenced a campaign.

Discuss key differentiators, such as clear objectives, understanding the target audience, and having an agile approach to optimization. Illustrate your answer with data or examples from past campaigns that underscore what made them successful.