Head of Marketing

The Head of Marketing at Italic is responsible for developing and executing sophisticated growth strategies, leading data-driven initiatives across various marketing channels, and designing testing frameworks to optimize conversions while maintaining the brand's elite positioning. This role involves managing performance metrics like CAC and ROAS, building multi-channel campaigns targeting affluent professionals, and collaborating with creative teams to align marketing initiatives with Italic's overarching brand aesthetic.

Italic looks for candidates with at least 5 years of growth marketing experience, ideally within premium or luxury DTC brands. A solid track record in scaling profitable customer acquisition programs is essential. Candidates should possess deep expertise in performance marketing, knowledge of analytics platforms, and a nuanced understanding of marketing to affluent consumers. Technical skills in paid media platforms and email marketing automation are crucial for success in this role.

The Head of Marketing at Italic influences brand growth by crafting and executing comprehensive marketing strategies that attract and retain the brand's target audience. Through data analysis and performance tracking, the individual will identify successful programs to scale while also ensuring brand messaging aligns with Italic's luxury market positioning, fostering long-term relationships with premium customers.

At Italic, the company culture emphasizes performance, integrity, and longevity. The organization values employees as key contributors and promotes a flat hierarchy where everyone can share ideas. As a Head of Marketing, you'll thrive in an environment that encourages ownership, continuous optimization, and mutual support, all while striving to build an enduring and beloved brand.

The Head of Marketing at Italic will be responsible for critical performance metrics such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and customer lifetime value (LTV). These metrics will guide decision-making processes and help assess the effectiveness of various marketing initiatives within the company's growth strategy.

In responding to this question, highlight specific campaigns you've managed, the tools you've used, and the results achieved. It's essential to demonstrate your understanding of key performance metrics, such as CAC and ROAS, and discuss how you've leveraged data to inform your marketing strategies.

Explain your approach to collaboration and cross-functional teamwork. Emphasize the importance of synchronizing marketing efforts with timing and messaging that matches the collection's aesthetic while also enhancing customer engagement through campaigns that spotlight new products.

Discuss the nuances of marketing to affluent customers, such as the importance of a refined brand voice, tailored messaging, and platforms where these consumers are most active. Share your experience in using advanced segmentation and targeting techniques to effectively communicate with this demographic.

To answer this, describe the campaign's objectives, the channels you utilized (e.g., paid social, email, etc.), and the results. Focus on your role in developing the campaign and how metrics guided optimizations throughout its execution.

Articulate your methods for time management, including how you assess the urgency and importance of various tasks. Mention tools or systems that help you stay organized and how you communicate with your team to ensure that everyone is aligned on priorities.

Discuss the alignment of the brand's voice with its values and target audience. Mention the need for consistency across all touchpoints, as well as how to engage customers through storytelling and emotional appeal, particularly in luxury consumer marketing.

Your answer should cover performance analysis through metrics such as engagement rates, conversion metrics, and sales figures. Highlight the importance of A/B testing and ongoing adjustments based on data insights to optimize future strategies.

Describe the analytics platforms you have used, like Google Analytics or Looker, and how they have informed your marketing decisions. Emphasize your ability to extract insights from data and translate them into actionable strategies for customer acquisition and retention.

Provide an example of a marketing strategy or campaign that didn’t go as planned and how you pivoted based on consumer insights. Discuss the approach you took to collect feedback and how you integrated that feedback into your strategy effectively.

Discuss your approach to balancing growth initiatives with profitability. Emphasize the use of metrics such as customer lifetime value (LTV), careful budgeting for campaigns, and the importance of testing and optimizing initiatives to ensure returns justify investments.