Head of Field Marketing

As the Head of Field Marketing at Ivalua, you will be responsible for developing and executing marketing strategies tailored to the North American market. This includes leading demand generation programs, managing a talented field marketing team, and closely collaborating with sales teams to align initiatives that drive engagement and pipeline growth. You will also manage budget allocations and ensure effective execution of events to enhance our brand's presence in the region.

To succeed as the Head of Field Marketing at Ivalua, you should have a minimum of 10 years of experience in a senior marketing role with a focus on field marketing. A strong background in account-based marketing and multi-channel integrated campaigns is essential, as well as excellent leadership abilities. Proficiency in marketing automation tools, particularly HubSpot, is also an advantage that will help you thrive in this role.

Collaboration with sales teams is a cornerstone of the Head of Field Marketing role at Ivalua. You will work closely with these teams to gain insights into customer needs and align marketing initiatives that effectively support their objectives. This includes designing targeted campaigns and events that foster engagement with key accounts and driving lead conversion.

The Head of Field Marketing at Ivalua can expect travel requirements of approximately 15-25%. This travel is primarily for the purpose of engaging with clients and stakeholders, attending events, and fostering collaboration across our North American offices. Being on the ground is crucial for understanding market dynamics and building relationships.

At Ivalua, the Head of Field Marketing role is designed not just to lead but to also empower you for career advancement. With our dedicated emphasis on training and professional development, you'll have ample opportunities to hone your skills and grow within the company. Regular feedback, mentorship, and potential for upward mobility in a growing organization ensure that your career trajectory remains promising.

When preparing for this question, focus on specific campaigns you've developed that utilized account-based marketing strategies. Detail your process for identifying key accounts, the strategies you employed to engage them, and the outcomes of these campaigns, highlighting any increases in pipeline growth or engagement metrics.

In responding to this question, emphasize the importance of KPIs and metrics in evaluating performance. Talk about the various metrics you use, such as lead conversion rates, event attendance, and customer engagement levels. Illustrate your approach to regular reporting and analysis to refine strategies continually.

Share your leadership philosophy and how you approach team management. Discuss specific strategies for mentoring that create an environment of collaboration and high performance. Provide examples of how you've successfully developed talent in previous roles, fostering growth and innovation within your team.

Emphasize the significance of a data-driven mindset in your approach to marketing. Explain how you utilize data to inform decision-making, such as identifying market trends, optimizing campaigns, and improving overall marketing effectiveness. Share any specific tools or platforms you use for data analysis.

Detail an event you took from concept to execution. Discuss your objectives, the planning process, the unique elements you introduced, and the event’s outcomes. Highlight how it contributed to brand awareness, lead generation, or customer engagement.

Focus on the importance of interdepartmental collaboration and communication. Discuss your strategies for ensuring that marketing initiatives directly support sales goals. This could include regular meetings, shared objectives, and collaborative planning for campaigns seeking to engage key accounts.

Identify a specific challenge, such as budget constraints or changing market trends. Discuss the steps you took to address the challenge, emphasizing flexibility, innovation, and collaboration with other teams. Outline the successful outcome that followed your actions.

Talk about your hands-on experience with various marketing automation tools, especially HubSpot if applicable. Discuss the features that you find most beneficial, how they improve efficiencies, and how they help track and measure campaign success.

Share your commitment to continuous learning and professional growth. Mention specific resources such as blogs, webinars, workshops, and networking events that you regularly engage with to stay in the loop on new marketing strategies and best practices.

Explain your philosophy on budget allocation, emphasizing strategic planning and resource optimization. Share how you prioritize spending based on campaigns' potential ROI and discuss any past experiences where you effectively managed a marketing budget.