Junior Marketing Manager, Field UK

In the role of Junior Marketing Manager at YouGov, your primary responsibilities will include managing strategic Brand Activation initiatives, overseeing our events program, and contributing to Account-Based Marketing strategies aimed at enhancing revenue growth. You'll work closely with various teams to ensure our marketing efforts align with business objectives.

Candidates looking to apply for the Junior Marketing Manager position at YouGov should have 3-5 years of B2B field marketing experience. Strong copywriting skills, project management capabilities, and familiarity with marketing automation systems like Marketo and CRMs such as Salesforce are also necessary to thrive in this role.

At YouGov, we prioritize the growth of our employees, so as a Junior Marketing Manager, you will have access to numerous learning resources and training courses designed to enhance your professional skills and career development. We also encourage innovative thinking and collaboration across departments to foster your growth.

YouGov promotes a collaborative and innovative work culture where respect, trust, and shared values are central. As a Junior Marketing Manager, you will thrive in an inclusive atmosphere that values diversity and encourages employees to bring their authentic selves to work.

YouGov believes in supporting work-life balance, providing 25 days of annual leave along with designated time off to recharge. Our hybrid work model also allows flexibility, enabling Junior Marketing Managers to work from home and manage their schedules effectively while meeting in-office commitments.

When answering this question, emphasize specific campaigns or projects you managed, detailing your role in planning, execution, and metrics for success. Highlight any innovative strategies you used to engage your audience and drive brand awareness.

Discuss your approach to event management from planning to follow-up. Include examples of how you've measured success through KPIs and your experience in reporting and optimizing future events based on feedback and results.

Share your understanding of Account-Based Marketing and how you've implemented strategies in past roles. Highlight any tools or techniques used to segment audiences and tailor marketing efforts for specific accounts.

Detail the automation platforms you have worked with, such as Marketo or Salesforce. Explain how you've used these tools to enhance marketing workflows and your understanding of analyzing data to drive decisions.

Discuss the various metrics you track to measure success, including engagement rates, lead generation, and ROI. Provide examples of how you've used data analysis to inform future strategies.

Share a specific campaign that you managed from start to finish. Include your objectives, tactics implemented, and the measurable outcomes that demonstrate your success in achieving campaign goals.

Explain your project management strategies, such as prioritization techniques and communication with teammates. Share examples of how you've successfully managed tight deadlines without sacrificing quality.

Discuss critical skills such as strong communication, creativity, analytical abilities, and collaboration. Explain how these skills help in executing successful marketing strategies and working effectively with cross-functional teams.

Share a specific situation where you successfully influenced a decision-maker. Focus on your approach, how you presented your case, and the result of your actions to underline your persuasive abilities.

Articulate your passion for market research and how YouGov’s mission resonates with your values. Highlight the aspects of the company's culture and growth opportunities that attract you to the position.