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Global Alliance Lead (GSI)

Jasper is the purpose-built generative AI platform for marketing. Our mission is to elevate marketers with the power of AI, to achieve better outcomes through their workflows and open up new business opportunities. Jasper securely trains on brand and strategy, accelerates content and campaign production, and helps Marketers measure and optimize performance as part of an end-to-end solution.  

Jasper has been recognized as "one of the Top 15 Most Innovative AI Companies of 2024" by Fast Company. We have nearly 100k marketing team users with a growing roster of Enterprise and Fortune 500 logos including: Morningstar, Anthropologie, Prudential, Cushman & Wakefield, Wayfair, and more. Our teams are building multi-modal AI and working with the top AI platforms. We were one of the first partners of both OpenAI and Anthropic. With the Clipdrop acquisition, Jasper is redefining visual marketing across all modalities, offering advanced image features like background replacement, image upscaling, product staging, and more to our customers. We are transforming how marketers create, innovate, and captivate audiences.

We value being customer-obsessed and helping each other achieve the best outcomes through collaboration. We’re not just building solutions, we’re creating experiences that captivate and amaze us. We strive to deliver moments of wonder and delight that enable our customers to be more effective and creative in ways they never thought possible. Learn more at jasper.ai.

About The Role

As a Global Alliance Lead (GSI) at Jasper, you will manage and grow strategic relationships with Global Systems Integrators (GSIs). This individual will be responsible for developing and executing partnership strategies, driving joint go-to-market initiatives, and expanding Jasper’s reach and influence across enterprise markets. The ideal candidate will have a proven track record of exceeding sales quotas with GSIs, building our joint-GTM strategies & offerings, exceptional relationship management, Automation/Generative AI/MarTech SaaS experience, and a passion for innovation in AI and technology.

This fully remote role reports to the Head of GSI Partnerships and is open to candidates located anywhere in the continental US.

 What you will do at Jasper

  • Drive Durable Alliance Growth Strategies: Own the relationship, strategy, and growth of each GSI alliance in your portfolio, focusing on both Client & GSI profitability & success. 

  • Develop & Lead Go-To-Market Activities: Co-develop and execute global go-to-market strategies with GSI partners, including joint marketing campaigns, solution launches, and customer success initiatives.

  • Develop & Execute GSI Offering Strategy: Collaborate with GSI partners to develop joint value propositions, Jasper-related offerings, solution frameworks, and sales enablement resources to drive co-selling motions across parties.

  • Lead & Own GSI-Related Revenue Growth: Drive incremental revenue through collaborative business planning, pipeline development, and deal acceleration with GSI partners (sell-to, sell-thru, & sell-with).

  • Develop & Own Enablement Strategies: Build out GTM/Delivery enablement plans across Practices/Service Lines, Delivery Centers, & Priority Account Teams to support sales pursuits & customer delivery (at attractive margins for GSI partners).

  • Performance Management: Establish KPIs and track the success of GSI partnerships, delivering regular updates to both Jasper & GSI senior leadership and stakeholders.

  • Collaborate with Product Strategy: Work closely with GSI Partners to develop joint strategies that drive adoption and usage of Jasper capabilities, including platform feedback.

  • Support Internal Collaboration: Partner with Jasper Go-To-Market, Customer Success, Engineering/Product/Design, and Operations teams to align on goals and drive product adoption.

  • Thought Leadership: Represent Jasper at GSI & Industry events, conferences, and Partner forums to elevate our brand and influence in the GSI ecosystem.

What you will bring to Jasper

  • Experience: 10+ years of experience in global alliance management, partnerships, or business development, with a proven track record of working with GSIs. 3+ years of Enterprise SaaS Field sales experience. 

  • Industry & Technology Knowledge: Deep understanding of the GSI ecosystem/business model and enterprise technology landscape, including Generative AI, Large-Language Models, MarTech Stack (CMS, DAM, etc.), iPaaS/Automation, or related fields.

  • Strategic Thinking: Ability to craft and execute partnership strategies that align with Jasper’s vision and revenue goals & associated goals of Partners.

  • Relationship Management: Exceptional interpersonal skills with the ability to build and maintain strong relationships at all organizational levels.

  • Results-Oriented: A history of delivering measurable results in 1) partner-led revenue growth, 2) joint offering/solution development, & 3) client-facing enterprise sales roles. 

  • Communication Skills: Strong written and verbal communication skills, with the ability to present complex ideas clearly and persuasively.

  • Adaptability: Comfort working in a fast-paced, high-growth environment with a willingness to adapt and pivot as needed.

  • Travel: Willingness to travel to meet with Partners and attend key events. Travel is anticipated at 25-30% of the role and predominantly within the US. International travel may be relevant. 

Benefits & Perks

  • Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families

  • 401(k) program with up to 2% company matching

  • Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work

  • FlexWellness program ($1,800 annually) to help support your personal health goals

  • Generous budget for home office set up 

  • $1,500 annual learning and development stipend 

  • 16 weeks of paid parental leave

Our goal is to be a diverse workforce that is representative at all job levels as we know the more inclusive we are, the better our product will be. We are committed to celebrating and supporting our differences and that diversity is essential to innovation and makes us better able to serve our customers. We hire people of all levels and backgrounds who are excited to learn and develop their skills. 

We are an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.

By submitting this application, you acknowledge that you have reviewed and agree to Jasper's CCPA Notice to Candidates, available at legal.jasper.ai/#ccpa.

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What You Should Know About Global Alliance Lead (GSI), Jasper AI

Jasper is on the lookout for an innovative Global Alliance Lead (GSI) to join our vibrant team in Austin. If you're passionate about transforming the marketing landscape with AI and have a knack for building strategic relationships, this role could be your platform for success! As a Global Alliance Lead, you'll take charge of our partnerships with Global Systems Integrators (GSIs), crafting strategies to elevate both Jasper's presence and our partners' capabilities in the enterprise market. Your days will involve a mix of co-developing go-to-market initiatives, driving revenue growth, and collaborating with various teams to ensure seamless execution. You’ll leverage your expertise in Generative AI, SaaS, and relationship management to bring forth joint marketing campaigns and customer success strategies. If you excel in navigating the tech ecosystem and are ready to make a real impact, you’ll be excited to join a company recognized as one of the Top 15 Most Innovative AI Companies of 2024 by Fast Company. At Jasper, we are not just building solutions; we're crafting revolutionary experiences that empower marketers to captivate their audiences in unprecedented ways. So, are you ready to step into this role, drive innovation, and help shape the future of digital marketing?

Frequently Asked Questions (FAQs) for Global Alliance Lead (GSI) Role at Jasper AI
What are the responsibilities of the Global Alliance Lead (GSI) at Jasper?

As the Global Alliance Lead (GSI) at Jasper, your primary responsibilities include developing and executing strategic partnership strategies with Global Systems Integrators, driving joint go-to-market initiatives, and expanding our market influence. You'll also lead revenue growth activities, create co-developed marketing campaigns, and build out enablement strategies to support GSI partnerships.

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What qualifications are required for the Global Alliance Lead (GSI) position at Jasper?

To qualify for the Global Alliance Lead (GSI) role at Jasper, candidates should have a minimum of 10 years of experience in global alliance management or business development, including at least 3 years in Enterprise SaaS field sales. Additionally, a deep understanding of the GSI landscape and technology ecosystem, especially in areas like Generative AI and MarTech, is necessary.

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How does Jasper support the Global Alliance Lead (GSI) in meeting their goals?

Jasper supports the Global Alliance Lead (GSI) through comprehensive resources including collaboration with various internal teams such as Customer Success, Engineering, and Product Strategy. Regular performance management updates, access to enablement strategies, and expansive marketing initiatives are also provided to help achieve both individual and joint partnership goals.

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What is the travel expectation for the Global Alliance Lead (GSI) role at Jasper?

As a Global Alliance Lead (GSI) at Jasper, you can expect to travel approximately 25-30% of the time. This travel is primarily within the US to meet with partners and attend key events, with potential for some international travel.

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What benefits does Jasper offer to the Global Alliance Lead (GSI)?

Jasper offers a comprehensive benefits package for the Global Alliance Lead (GSI), which includes health, dental, and vision coverage from day one, a supportive 401(k) program with company matching, flexible PTO, wellness programs, and substantial learning and development stipends, among others.

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Common Interview Questions for Global Alliance Lead (GSI)
Can you discuss your experience with managing Global Systems Integrators?

When answering this question, highlight your specific experiences in working with GSIs. Discuss any relevant partnerships you managed, the strategies you implemented, and how those resulted in revenue growth or enhanced collaboration. Make sure to detail specific outcomes and the skills used to maintain those relationships.

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What strategies do you typically employ for co-developing go-to-market initiatives?

In your response, outline your process for creating joint go-to-market strategies, such as aligning marketing campaigns with partner strengths, ensuring that both parties' objectives are met, and how you measure success. Use examples from past experiences to illustrate your approach and the positive results achieved.

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How do you prioritize your tasks when managing multiple GSI partnerships?

Share your method for prioritization, emphasizing your approach to balancing long-term strategic goals with immediate tasks. Discuss tools you use for project management and any metrics that inform your decision-making process. Highlight your experience in handling competing priorities effectively.

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What role do data and analytics play in your partnership strategies?

Discuss the importance of data analytics in assessing partnership performance and making informed decisions. Describe how you leverage analytics to identify opportunities for growth, track KPIs, and communicate insights to stakeholders, reinforcing how data drives your strategies.

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How would you handle a conflict with a partner regarding shared goals?

Outline a step-by-step approach to conflict resolution, including clear communication, focus on common goals, active listening, and finding a mutually beneficial solution. Supporting your answer with real-life examples of conflicts you've navigated successfully will add credibility.

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What is your experience with generating revenue through GSI partnerships?

Detail your background in driving revenue through GSI partnerships, emphasizing your successes in building joint offerings, executing collaborative marketing strategies, and leveraging partner strengths. Use metrics to quantify your results and demonstrate your ability to deliver on revenue targets.

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Can you provide an example of a successful marketing campaign you co-developed with a GSI?

Prepare an example that outlines the campaign's objectives, execution, and results. Discuss how you collaborated with the GSI partner, individual roles, and any innovative approaches you utilized to ensure the campaign resonated with the target audience.

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What qualities do you believe are essential for a successful Global Alliance Lead?

Highlight the critical skills and characteristics necessary for the role, such as strong relationship management, strategic thinking, adaptability, and a results-oriented mindset. Provide examples of how these qualities have contributed to your past successes in alliance management.

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How do you keep up with industry trends relevant to GSI partnerships?

Discuss your approach to staying informed about industry trends, including attending conferences, subscribing to relevant publications, participating in webinars, and networking with industry peers. Mention how this knowledge shapes your strategies and drives innovation in your work.

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What is your approach to establishing KPIs for GSI partnerships?

Explain your methodology for determining key performance indicators, emphasizing alignment with both Jasper's objectives and the strategic goals of the GSI partner. Discuss the importance of measuring both qualitative and quantitative success, and how you use these KPIs to guide ongoing partnership strategies.

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Dental Insurance
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Flexible Spending Account (FSA)
Health Savings Account (HSA)
Vision Insurance
Performance Bonus
Family Medical Leave
Paid Holidays

Jasper is a leading AI content platform that empowers creators and businesses to unlock their creative potential. The tech behind Jasper's AI ensures that outputs are free of plagiarism and don't showcase any inherent biases.

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CULTURE VALUES
Customer-Centric
Startup Mindset
Collaboration over Competition
Growth & Learning
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Full-time, remote
DATE POSTED
December 20, 2024

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