App Executive

As an App Executive at The JD Group, your main responsibilities will include owning and driving the app marketing strategy for both iOS and Android platforms, implementing plans to increase app downloads and retention, collaborating with various teams for content optimization, and conducting competitor analysis to ensure we stay competitive in the app market.

To be considered for the App Executive position at The JD Group, you should have at least 2 years of experience in mobile or app marketing. Knowledge of app analytics tools such as Firebase and AppsFlyer is essential, along with an understanding of ecommerce-related KPIs. A degree in marketing or ecommerce is also desirable.

The JD Group is committed to the professional growth of its employees. As an App Executive, you will have access to personal development opportunities, apprenticeships, and accredited qualifications to help you further your skills and advance your career.

The App Executive role at The JD Group follows a Monday to Friday working schedule, with a total of 40 hours per week. You’ll be working in the office for four days and have the flexibility of one day working from home.

As an App Executive at The JD Group, you can enjoy several attractive benefits, including an incremental holiday allowance, staff discounts on qualifying purchases, and access to discounted gym memberships. We value our employees and strive to create a rewarding workplace.

When discussing your experience with app marketing strategies, focus on specific campaigns you've led or contributed to. Highlight your role in driving app downloads or user engagement, the metrics used to measure success, and any challenges you overcame.

It's important to mention KPIs such as Cost Per Install (CPI), Customer Lifetime Value (LTV), and Return on Ad Spend (ROAS). Explain why these metrics matter and how you’ve used them to measure app performance in previous roles.

When answering this question, provide examples of projects where you collaborated with marketing, UX, and development teams. Emphasize your communication skills and how you ensure alignment between different teams to achieve common goals.

Discuss your familiarity with tools such as Firebase, AppsFlyer, and any other relevant analytics platforms. Mention how you've used these tools to track performance and optimize marketing strategies.

Share your methods for staying informed, such as following industry blogs, participating in webinars, or networking within relevant communities. Highlight any recent trends that have influenced your marketing approach.

Be prepared to detail a specific campaign, including the goals, strategies implemented, and the results achieved. Discuss any lessons learned and how you applied that knowledge to future projects.

Explain your troubleshooting process, which might involve analyzing user feedback, reviewing KPIs, and identifying areas for improvement. Provide examples where you’ve successfully turned around underperforming apps.

Discuss techniques such as personalized content, push notifications, and user onboarding processes. Provide examples of how these strategies have led to increased engagement in your past roles.

Illustrate your prioritization method, such as using a project management tool or having a system for ranking tasks by urgency and impact. Provide examples of how this approach has led to more efficient project management.

Express your enthusiasm for The JD Group and align your personal career goals with the company’s mission. Discuss how your skills and experiences make you a great fit for the role and how you can contribute to the company's success.