Senior Digital Media Strategist

In the role of Senior Digital Media Strategist at DEPT®, you will craft influential digital marketing strategies by collaborating with clients to understand their objectives and industry landscape. You’ll lead a team of strategists to ensure quality in strategic planning, analyze campaign performance, and communicate effectively with clients. Your focus will be on driving results through innovative, data-driven tactics while ensuring optimal execution of campaigns.

To excel as a Senior Digital Media Strategist at DEPT®, candidates should have extensive experience in digital marketing, preferably from an agency background. Fluency in Dutch and English is essential. A broad understanding of various digital channels, including SEO, SEA, and Social Media, is required. Candidates should also possess strong analytical skills to transform complex data into actionable strategies.

DEPT® believes that when you grow, the company grows. They offer personalized coaching, development plans, and budgets tailored to your career aspirations. With opportunities for training and certifications, DEPT® ensures that their Senior Digital Media Strategists stay at the forefront of digital marketing trends, fostering an environment of continual learning.

As a Senior Digital Media Strategist at DEPT®, you’ll get to work with an exciting variety of clients, ranging from local favorites to global brands, including well-known names like Footlocker and Just Eat Takeaway. This diversity enables you to tackle unique challenges and create tailored strategies that help elevate their brand presence in the market.

The working environment at DEPT® is characterized by a blend of autonomy and support. With a culture that values trust and creativity, Senior Digital Media Strategists can leverage their skills in a collaborative atmosphere. DEPT® also prioritizes work-life balance, offering hybrid work options and a range of wellness initiatives, making it an enjoyable place to thrive professionally.

When asked about your approach to developing a digital media strategy, it's important to highlight your ability to conduct thorough research to understand client goals and audience insights. Discuss how you collaborate with cross-functional teams to align marketing strategies with business objectives while leveraging data analytics to inform your decisions. Share an example that showcases your strategic thinking and creativity.

Staying current with digital marketing trends is crucial. You can discuss your methods, such as subscribing to industry publications, participating in webinars or conferences, and networking with other professionals. Highlight your proactive approach to learning and how you implement new strategies based on these insights to keep your clients ahead of the curve.

In your response, mention specific tools you use, such as Google Analytics for data analysis, SEMrush for SEO insights, or HubSpot for inbound marketing. Emphasize how these tools aid in understanding audience behavior, optimizing campaigns, and tracking performance, thus ensuring that your strategies are effective and data-driven.

Explain your problem-solving approach. Start by discussing how you would analyze the data to identify the root cause of the underperformance and what metrics you'd focus on. Talk about your strategies for pivoting, such as making data-driven adjustments or re-engaging with the client to align expectations. Highlight your commitment to learning from the situation to improve future campaigns.

Share a specific example where you played a key role in a successful digital marketing campaign. Discuss the objectives, strategies implemented, and how you measured success. Identify your contributions and the impact this campaign had on the client's goals, showcasing your ability to lead and innovate in a collaborative environment.

In answering this question, touch on the importance of understanding the client's business objectives and target audience. Emphasize how aligning your strategies with these factors ensures that your campaigns resonate with the intended audience and drive measurable results. Discuss how this foundational knowledge informs your decisions at every step of the strategy development process.

Discuss how you rely on specific KPIs and metrics to measure effectiveness, such as conversion rates, engagement levels, and ROI. Explain your approach to continual monitoring and optimization, including conducting A/B tests and analyzing user behavior. Highlight your commitment to transparency with clients and your willingness to share insights that foster mutual learning.

Explain the role of data analytics in your strategic planning process. Discuss how you analyze past campaign performances and audience insights to inform future strategies. Share examples where you utilized data to drive decisions or to account for market shifts and emphasize the importance of being adaptable based on analytical findings.

Discuss your strategies for fostering collaboration, such as regular team meetings, brainstorming sessions, and integrating team input into decision-making. Highlight the value of diverse perspectives in creating robust strategies and ensuring everyone on your team feels empowered to contribute their ideas, thus promoting a creative and productive work environment.

Share your enthusiasm for DEPT® as an agency known for innovation and creativity. Discuss alignment in values, particularly in supporting professional development and the encouragement of a collaborative work environment. Emphasize your desire to contribute to the agency's legacy of excellence and work on pioneering campaigns that benefit a diverse portfolio of clients.