Senior Programmatic Manager - job 1 of 2

As a Senior Programmatic Manager at Jellyfish, you'll be responsible for optimizing campaign performance across programmatic platforms, developing insights to guide client strategies, and collaborating with Business Development on prospective accounts. You'll also interpret attribution modeling and third-party analytics data, engage in media allocation decisions, and mentor junior staff. Your strategic approach will help shape the success of our initiatives.

To apply for the Senior Programmatic Manager role at Jellyfish, you should have 4+ years of experience in display and programmatic advertising within an agency setting. Strong knowledge of real-time bidding, demand-side platforms, and attribution models is essential. Demonstrated analytical skills, advanced proficiency in Excel (including Macros & SQL), and excellent business writing abilities are also required.

At Jellyfish, we prioritize your growth as a Senior Programmatic Manager by providing a tailored work environment, access to unlimited online courses through LinkedIn Learning, and a dedicated paid day each month for self-development. We celebrate and recognize your contributions to ensure you have the tools and opportunities to excel in your role.

The work culture for a Senior Programmatic Manager at Jellyfish is collaborative, inclusive, and dynamic. We value diverse perspectives and encourage open communication. The role offers flexible working hours, allowing you to balance your professional and personal commitments while contributing to innovative solutions for our clients.

As a Senior Programmatic Manager at Jellyfish, you can expect to work on a variety of exciting projects that involve optimizing digital advertising campaigns for diverse clients. You'll develop unique strategies, interpret data analytics to drive decisions, and collaborate with cross-functional teams to create comprehensive advertiser solutions across the digital landscape.

In responding, highlight specific campaigns you've managed, the platforms you've used, and any insights you've drawn from data analytics. Emphasize your ability to adapt strategies based on data interpretation and how those strategies positively impacted client outcomes.

Discuss specific techniques you use for optimization, such as A/B testing, audience targeting adjustments, and real-time data analysis. Share examples of past successes where your optimizations led to improved campaign metrics.

Mention the ad tech platforms you're familiar with, such as the Google Marketing Platform, as well as your comfort with analytics and reporting tools. Provide instances of how you’ve used these tools to inform decisions and strategies.

Illustrate your commitment to continuous learning by sharing resources you follow, conferences you attend, or communities you engage with. Highlight how you use this knowledge to benefit your teams and clients.

Outline a step-by-step approach: analyze performance data, identify potential issues, communicate effectively with the client, and develop a revised strategy. Emphasize your problem-solving skills and the importance of transparency.

Discuss how you utilize data to inform and guide your strategies. Provide examples of how data-led insights have shaped your approach in previous projects to optimize campaigns and improve ROI.

Describe a specific instance where you guided a junior staff member through a project or skill development, emphasizing the impact it had on their performance and your team’s success. Showcase your leadership and supportive qualities.

Highlight your communication skills and how you create an inclusive environment that values different perspectives. Provide examples of successful collaborations on past projects and how they contributed to overall success.

Discuss your understanding of market trends and client needs, and share strategies such as targeted outreach, creating tailored proposals, and using data to demonstrate potential ROI that you would employ to attract new clients.

Share your methods for task prioritization, such as using project management tools, setting clear deadlines, and effective communication with stakeholders. Emphasize your organized approach and ability to handle competing demands.