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B2B Growth Marketing Specialist - Contractor

Jobgether is a pioneering HR Tech startup, operating entirely remotely, and leading the revolution in the world of work. As the largest job search engine designed exclusively for remote workers, we believe that flexibility is the cornerstone of the future of work. Our mission is to empower individuals to discover opportunities that align seamlessly with their unique lifestyles.

On the Jobgether platform, companies can showcase their commitment to flexibility and remote work policies, attracting top-tier talent from across the globe. Our diverse team of 20 individuals is located in Spain, Belgium, Israel, France, Colombia, USA, Madagascar and Portugal embodying the true spirit of remote work.

We operate on the fundamental principle that work should be conducted on your terms—how you want, when you want, and from wherever you want. We place a premium on accountability, valuing outcomes above all else. At Jobgether, it's not about where you work; it's about what you achieve.

What will you do?

We are seeking a dynamic and results-oriented B2B Growth Marketing Specialist with expertise in lead generation and a strong background in SaaS marketing. The ideal candidate will develop and execute a comprehensive strategy to attract high-quality leads across multiple channels, including email automation, social media, content marketing, and beyond.

Key Responsibilities:

Lead Generation Strategy:

  • Design and implement data-driven strategies to attract and nurture B2B leads (companies hiring remotely).
  • Identify target markets and personas to optimize lead generation campaigns.

Email Marketing & Automation:

  • Develop and manage email marketing campaigns using automation tools to convert leads into customers.
  • Monitor and optimize email performance metrics, including open rates, click-through rates, and conversions.

Social Media Engagement:

  • Create and manage targeted social media campaigns to drive awareness and engagement.
  • Utilize platforms like LinkedIn to connect with and nurture potential leads.

Content Marketing:

  • Develop compelling content such as whitepapers, case studies, blog posts, and infographics to drive traffic and conversions.
  • Work with internal or external content teams to ensure consistent messaging and tone.

Collaboration:

  • Work closely with sales teams to align marketing efforts with revenue goals.
  • Coordinate with design and product teams to create impactful campaigns.

Performance Analysis:

  • Analyze and report on campaign performance using analytics tools.
  • Continuously test and refine strategies based on data insights.

Experience:

  • Minimum of 3 years of experience in B2B growth marketing, preferably within SaaS companies.
  • Proven track record of lead generation and achieving measurable results.

Skills:

  • Expertise in email marketing tools (e.g., Brevo, Marketo, Mailchimp) and automation.
  • Strong knowledge of social media advertising (e.g., LinkedIn Ads).
  • Excellent content creation and storytelling abilities.
  • Proficiency in analytics tools (e.g., Google Analytics, Tableau).
  • Familiarity with SEO and SEM best practices.

Attributes:

  • Strategic thinker with an innovative mindset.
  • Data-driven and results-oriented approach.
  • Excellent project management and organizational skills.

Preferred Qualifications:

  • Experience with account-based marketing (ABM).
  • Familiarity with Hubspot.
  • Background in scaling marketing efforts in fast-growing SaaS environments.
  • Remote Work Culture: Embrace the freedom to work from anywhere in the world.
  • Innovative Environment: Be part of a forward-thinking team that's shaping the future of remote work.
  • Professional Growth: Opportunity to work on cutting-edge technologies and challenging projects that drive real impact.
  • Diverse Team: Collaborate with a global team of passionate professionals.

#LI-CL1

Average salary estimate

$75000 / YEARLY (est.)
min
max
$60000K
$90000K

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What You Should Know About B2B Growth Marketing Specialist - Contractor, Jobgether

Are you a passionate B2B Growth Marketing Specialist looking for your next adventure with a remote-first company? Look no further, as Jobgether is the perfect place for you! We’re not just a pioneering HR Tech startup; we’re revolutionizing the way remote work is viewed and experienced. As the largest job search engine specifically designed for remote workers, we empower businesses to attract the best talent by promoting their dedication to flexible work options. As a B2B Growth Marketing Specialist at Jobgether, you will have the opportunity to implement innovative strategies that entice high-quality leads. Here, you’ll design and execute comprehensive marketing campaigns spanning email automation, captivating social media outreach, and insightful content creation. You’ll analyze campaign performance while collaborating with our talented team to align marketing efforts effectively with revenue goals. With at least 3 years of experience in B2B growth marketing and a knack for lead generation, you'll implement data-driven tactics that make a measurable impact. Sound exciting? Join our global team from diverse backgrounds as we thrive in a fully remote culture that emphasizes accountability, creativity, and results. At Jobgether, it isn't just about where you work—it's about what you can achieve. If you’re ready for a challenge that contributes to shaping the future of work, we’d love to meet you!

Frequently Asked Questions (FAQs) for B2B Growth Marketing Specialist - Contractor Role at Jobgether
What are the key responsibilities of a B2B Growth Marketing Specialist at Jobgether?

As a B2B Growth Marketing Specialist at Jobgether, you will design and implement lead generation strategies tailored to B2B companies hiring remotely. You’ll also create and manage email marketing campaigns, develop engaging social media strategies, and produce high-quality content. Working closely with sales teams, your role will require analyzing campaign performance to refine marketing efforts continually.

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What qualifications does Jobgether look for in a B2B Growth Marketing Specialist?

Jobgether is looking for candidates with a minimum of 3 years of experience in B2B growth marketing, preferably within a SaaS industry. The ideal candidate should have expertise in email marketing tools, social media advertising, and analytics, along with excellent project management skills. A strategic thinker driven by data, you will thrive in an innovative and diverse team environment.

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How does Jobgether’s remote culture influence the B2B Growth Marketing Specialist role?

Jobgether embraces a fully remote culture which allows the B2B Growth Marketing Specialist to work from anywhere in the world. This flexible model encourages innovation and personal productivity while ensuring that all team members remain connected and accountable in achieving results, regardless of location.

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What tools and skills are essential for a B2B Growth Marketing Specialist at Jobgether?

Essential tools include email marketing automation platforms like Brevo or Mailchimp and proficiency in analytics tools like Google Analytics. Skills in SEO and social media advertising, especially LinkedIn Ads, are crucial. Effective storytelling abilities and content creation prowess are also significant assets in making a real impact in this role.

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What opportunities for professional growth does Jobgether provide for the B2B Growth Marketing Specialist?

At Jobgether, the B2B Growth Marketing Specialist will have the chance to work on cutting-edge technologies and participate in challenging projects. Moreover, being part of a global team brings diverse perspectives and ideas that foster professional development, making it an ideal environment for career growth.

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Common Interview Questions for B2B Growth Marketing Specialist - Contractor
What strategies would you implement as a B2B Growth Marketing Specialist at Jobgether?

Focus on data-driven approaches tailored to specific customer personas. Leverage email marketing, targeted social media campaigns, and engaging content to attract and nurture quality leads. Discuss specific tools and metrics you would use to measure success.

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Can you describe a successful lead generation campaign you've executed in the past?

Outline a particular campaign, detailing objectives, the target audience, and the methods used. Discuss the results achieved, emphasizing metrics like lead conversion rates and overall effectiveness, showcasing your capability to drive measurable outcomes.

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How do you ensure alignment between marketing and sales teams?

Highlight the importance of regular communication and collaborative planning sessions. Explain how you would share insights and feedback to align marketing campaigns with sales objectives to optimize lead conversion.

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What experience do you have with email marketing tools?

Discuss your proficiency with various email marketing platforms, detailing your hands-on experience with campaign creation, performance analysis, and optimization techniques, including A/B testing.

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How do you measure the success of your marketing campaigns?

Explain the KPIs you consider crucial, such as open rates, click-through rates, lead conversion rates, and ROI. Discuss your method of analyzing these metrics to refine and improve future campaigns.

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What role does content play in your marketing strategy?

Emphasize how content is essential in engaging prospects and building trust. Provide examples of content types you would create, such as whitepapers and blog posts, to drive traffic and lead generation.

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How do you stay current with the latest trends in B2B marketing?

Discuss the importance of professional development through online courses, webinars, and industry-related publications. Mention specific sources or networks where you gain knowledge and insight.

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How would you approach social media marketing for Jobgether?

Outline strategies to engage with target audiences, enhance brand awareness, and generate leads using platforms like LinkedIn. Discuss how you would create tailored content and leverage social media analytics.

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Describe your experience with analytics tools.

Share your familiarity with tools like Google Analytics or Tableau, providing examples of how you’ve used them to measure campaign performance, adjust strategies, and report findings to stakeholders.

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How do you prioritize your tasks as a B2B Growth Marketing Specialist?

Explain your method for prioritizing workload based on deadlines and business impact. Discuss tools or techniques that help you stay organized while managing various marketing initiatives.

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Jobgether has the ambition to disrupt the recruitment industry as we know it by simplifying it and making it more accurate 🎯 Jobgether platform connects candidates and companies based on: - Skills -... Values - Ambition - Personality The candidat...

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Contract, remote
DATE POSTED
December 26, 2024

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