Job details

Director of Marketing Strategy

One of our clients is seeking a Director of Marketing Strategy to develop, implement, and lead the company's overall marketing strategy. This senior leadership role involves collaborating with cross-functional teams, managing a marketing team, and driving long-term growth and brand positioning. The role leverages data, market research, and industry insights to inform marketing initiatives, align them with business objectives, and deliver measurable results.

Key Responsibility Areas:

1. Develop and Implement Marketing Strategy:

- Lead the development of the company’s marketing strategy in alignment with the overall business goals and objectives.
- Identify key market opportunities and target audiences to drive brands awareness, customer acquisition, and retention.
- Define strategic objectives and measurable KPIs for marketing initiatives.
- Drive innovation in marketing strategies by staying informed on industry trends, emerging technologies, and competitor activities.

2. Cross-Functional Collaboration:

- Work closely with other departments (Sales, Product, Operations, etc.) to ensure marketing strategies are aligned with business needs.
- Collaborate with creative, digital, and content teams to develop compelling campaigns.
- Partner with the data analytics team to track, measure, and optimize marketing effectiveness.

3. Brands Development and Positioning:

- Lead brands development and positioning efforts to ensure consistency and clarity across all marketing touchpoints.
- Drive efforts to strengthen the company’s value proposition and competitive positioning in the market.

4. Marketing Campaigns and Execution:

- Oversee the design, execution, and management of marketing campaigns across multiple channels (digital, print, events, etc.).
- Ensure campaigns are strategically aligned with the company's growth objectives and deliver ROI.

5. Leadership and Team Management:

- Lead, mentor, and manage the marketing strategy team, fostering a high-performance culture.
- Develop team capabilities, ensuring they have the resources and skills needed to execute successful marketing strategies.

6. Market Research and Insights:

- Conduct and analyze market research to understand consumer behavior, industry trends, and competitive landscape.
- Provide actionable insights that influence strategic marketing decisions and customer engagement.

7. Budget Management and Resource Allocation:

- Manage the marketing budget and allocate resources effectively to maximize ROI.
- Monitor and report on marketing spend to ensure it aligns with strategic goals and delivers measurable results.

8. Performance Measurement and Reporting:

- Track, measure, and report on the performance of marketing strategies using key metrics (e.g., ROI, engagement, conversion rates).
- Make data-driven recommendations for continuous improvement.

9. Innovation and Continuous Improvement:

- Foster a culture of innovation within the marketing team, encouraging experimentation with new channels, tactics, and technologies.
- Regularly assess and refine the marketing strategy to ensure it adapts to changing market conditions and evolving customer needs.

Bachelor's Degree in Marketing, Business, Communications, or related field (Master’s degree preferred).

10 years of experience in marketing, with at least 3 years in a senior strategy or leadership role.

Average salary estimate

$150000 / YEARLY (est.)

min

max

$120000K

$180000K

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What You Should Know About Director of Marketing Strategy, Khibraty

If you’re ready to take on an exciting challenge as the Director of Marketing Strategy, we have just the opportunity for you! At our company, we're looking for a dynamic leader who will shape our marketing direction and drive growth. You'll work closely with cross-functional teams, craft innovative marketing strategies, and manage a talented marketing team to ensure our brand stands out. Your expertise in leveraging data, market research, and industry trends will be crucial as you define objectives and KPIs, helping us to effectively reach our target audiences. This role is all about collaboration! You’ll partner with Sales, Product, and Operations to ensure that our marketing efforts align seamlessly with business needs. Strong brand positioning is key, and you’ll lead initiatives to reinforce our value proposition. Creativity and strategic thinking will guide you as you oversee marketing campaigns across various channels and measure their success through key metrics. Leadership is at the heart of this role, as you'll mentor your team, helping them to innovate and excel in their campaigns. With responsibilities encompassing budget management, performance measurement, and continuous improvement, you will play a pivotal role in driving our marketing success and adapting strategies to meet evolving market demands. If you have a strong background in marketing, a passion for data-informed decision making, and a knack for inspiring teams, we invite you to join us and make a significant impact!

Frequently Asked Questions (FAQs) for Director of Marketing Strategy Role at Khibraty

What are the responsibilities of a Director of Marketing Strategy at our company?

As the Director of Marketing Strategy, you'll be responsible for developing and implementing the overall marketing strategy in alignment with our business objectives. This includes overseeing campaign design and execution, managing the marketing budget, conducting market research, and ensuring cross-functional collaboration to drive growth and brand positioning.