Activation Specialist STH2

As an Activation Specialist at CPM, your primary responsibilities include engaging with various on-trade venues to promote Diageo brands such as Guinness and Smirnoff. You will plan and execute promotional events, train bar staff on brand specifics and cocktail preparation, manage social media content related to product promotions, and create exciting cocktail menus tailored to each venue. Your role is integral in raising brand awareness and fostering positive relationships in the industry.

To become an Activation Specialist at CPM, you typically need a passion for the drinks industry, excellent interpersonal skills, and previous on-trade experience is a strong advantage. A Full UK driving license is essential as the role requires travel. Being creative, social media-savvy, and having a proactive approach to training and product promotions will also greatly enhance your suitability for this role. Experience in hospitality could be beneficial in understanding the needs of the outlets you’ll work with.

At CPM, we are deeply committed to the professional growth of our Activation Specialists. We offer comprehensive training programs and have received the Investors in People Gold award, showcasing our dedication to developing our team. Additionally, there are opportunities to participate in reward programs and gain access to various benefits, including subsidized gym memberships and family attractions once probation is passed, ensuring our staff feel supported both professionally and personally.

The salary for an Activation Specialist at CPM is £27,052.95, with the potential for a bonus of up to £3,000 annually. Beyond the salary, you’ll enjoy a company car, mobile devices, a generous holiday allowance of 28 days with the possibility to accrue up to 33 days, and contributions to a company pension scheme. We also offer additional perks such as travel rewards and health means to ensure our team members feel appreciated.

The culture at CPM is friendly, inclusive, and highly collaborative. As an Activation Specialist, you'll work alongside passionate individuals who love what they do. There’s a strong emphasis on teamwork and sharing amazing ideas. We foster a cooperative environment where achievements are celebrated, and continuous learning is encouraged. Our commitment to diversity ensures that we benefit from a wide range of perspectives, making CPM a vibrant place to grow your career.

In training bar staff on Diageo brands, I would utilize a hands-on approach, focusing on the unique qualities of each drink. I'd begin by explaining brand stories, followed by a demonstration of serving techniques and cocktail preparation. Encouraging questions during the training fosters engagement and retention of information, making the training more effective and enjoyable for the staff.

Certainly! In my previous role, I organized a cocktail-themed evening at a popular venue, incorporating Diageo spirits. I focused on creating an enticing menu and collaborated with the staff on promotional strategies, effectively boosting customer engagement. Following the event, sales of the featured cocktails increased significantly, showcasing the successful execution of our promotional tactics and the venue's positive response to being part of a Diageo promotional event.

As an Activation Specialist, I would utilize social media to build excitement around each venue's promotions. My strategy would include creating visually appealing posts that highlight unique cocktails, upcoming events, and staff training sessions. Engaging with the audience by responding to comments and sharing user-generated content would further promote community involvement and strengthen brand loyalty. Collaborating with influencers in the drinks space to widen reach would also be a key tactic in our strategy.

I manage challenges in brand promotion by staying adaptable and proactive in finding solutions. Communication is key; I ensure open lines with the venue staff to identify potential issues early on. Should unforeseen hurdles arise during an event, I maintain a calm demeanor, quickly assess the situation, and implement a feasible solution while keeping the team informed. This adaptability is vital to maintain the integrity of the promotion and achieve desired outcomes.

What motivates me about working with brands like Diageo is their rich heritage and international recognition. I thrive on sharing the passion behind each brand and introducing people to innovative serving techniques and cocktail recipes. The idea of influencing how consumers experience these iconic products drives me daily, creating a personal connection not just with the brand, but with consumers and establishments alike.

I measure the success of my campaigns through several metrics, including sales increases, engagement rates on social media, and attendance figures at promotional events. Post-event evaluations with the venue staff also provide insights into customer feedback and overall brand recognition within the establishment. Gathering quantitative and qualitative data gives me a comprehensive understanding of the campaign's impact and areas for future improvement.

Creating a bespoke cocktail menu for a venue starts with understanding the clientele's preferences. I would conduct a discussion with the venue staff to identify popular trends and flavors. Then, using Diageo brands, I’d craft several unique cocktail recipes that align with the venue's theme and pricing structure. Incorporating seasonal ingredients and visually appealing presentations would be crucial in ensuring the offerings stand out and attract customers.

When engaging with venue staff, I believe building a rapport and trust is most important. Creating an open, friendly dialogue encourages staff to be open about their challenges and suggestions for improvement. Showcasing genuine interest in their experiences fosters a collaborative atmosphere, making them more likely to embrace training and promotional initiatives positively.

I stay updated with industry trends through a combination of continuous learning and networking. I follow influential figures and organizations in the drinks industry on social media platforms, subscribe to industry magazines, and attend relevant trade shows and webinars. Engaging with peers in the industry also provides valuable insights and introduces new ideas that can enhance my effectiveness as an Activation Specialist.

Creating excitement around a new product launch involves a strategic combination of marketing tactics. I would start with teasers on social media to build anticipation, then organize an exciting launch event with tastings and engaging activities that resonate with our audience. Collaborating with bartenders to integrate the new product into signature cocktails would also enhance visibility. By leveraging storytelling to showcase the product's unique features, I can connect emotionally with consumers and encourage them to try the new offering.