Customer Growth Marketer

As a Customer Growth Marketer at GoCardless, your main responsibilities include designing and executing multi-channel campaigns aimed at guiding merchants through their onboarding and customer journey. You'll also be responsible for optimizing marketing automation strategies, tracking merchant engagement and progress, managing lifecycle campaigns, and collaborating closely with cross-functional teams to enhance the overall customer experience.

To qualify for the Customer Growth Marketer position at GoCardless, you should have proven experience in lifecycle marketing within a Fintech or B2B environment. Additionally, a strong understanding of marketing automation tools like Braze or Salesforce Marketing Cloud is essential, along with a data-driven mindset and robust analytical skills that allow you to drive campaign performance.

GoCardless is committed to the growth of its employees. As a Customer Growth Marketer, you will benefit from collaborative working environments, access to various training and development programs, and regular feedback sessions that encourage personal growth. We also celebrate innovative ideas and best practices through a supportive community, ensuring you're constantly learning and advancing in your career.

The unique aspect of the Customer Growth Marketer role at GoCardless is the opportunity to work within a collaborative, innovative environment where your campaigns have a direct impact on thousands of businesses. Additionally, the emphasis on data-driven decision-making and customer-centric approaches allows for dynamic and effective marketing strategies that truly resonate with users.

A typical day for a Customer Growth Marketer at GoCardless involves analyzing user data to identify opportunities for engagement, strategizing and designing marketing campaigns, collaborating with team members from different departments, running A/B tests to optimize campaigns, and continuously reviewing campaign performance metrics to ensure effectiveness. You'll be actively contributing to building a seamless customer journey.

In your response, highlight specific marketing automation platforms you've used, such as Braze or Salesforce Marketing Cloud. Discuss how you've leveraged these tools to create and optimize lifecycle campaigns, provide examples of your successes, and demonstrate your understanding of how automation can personalize customer interactions.

Share your strategies for gathering customer data and defining key personas. Discuss how you utilize segmentation to tailor your messages and campaigns to different merchant groups, ensuring that communication resonates personally and ultimately drives engagement.

Focus on Key Performance Indicators (KPIs) such as conversion rates, customer retention rates, engagement metrics (like email open rates), and lifetime customer value. Emphasize how tracking these metrics guides your optimization efforts and informs future campaign strategies.

Discuss a specific campaign, including the objectives, the strategy you employed, and the results achieved. Highlight your role in planning, execution, and learning outcomes from that campaign, showcasing your ability to drive results through effective marketing initiatives.

Explain how you gather customer feedback, analyze user behavior, and incorporate insights into your campaign strategy. Discuss how understanding customer pain points drives your campaign design and how you continually revise strategies to enhance the customer experience.

Illustrate your experience in collaboration, emphasizing your communication skills. Discuss how you involve stakeholders early in the campaign process, share insights, and ensure alignment across teams to create a consistent and cohesive customer experience.

Talk about the importance of timely engagement, personalized communication, and addressing customer pain points. Share techniques that you've implemented to enhance customer satisfaction and retention, such as proactive outreach, educational content, and regular check-ins.

Share how you follow industry publications, engage in online forums, attend conferences, and participate in webinars to keep your knowledge current. Emphasize your proactive nature in seeking out trends that could influence your marketing strategies.

Discuss the analytical tools you use, such as Google Analytics, social media insights, and specific marketing platform analytics. Explain how you leverage these tools to assess performance, gather insights, and make data-driven decisions.

Share your passion for marketing and fintech, emphasizing the opportunity to contribute to a company that values innovation and customer experience. Discuss how the challenges and responsibilities align with your career aspirations and what motivates you in this unique role.