Copy & Content Writer

As a Copy & Content Writer at Kapla Fitness, you will be responsible for crafting engaging social media content, writing compelling email newsletters, and producing quality website material. Your focus will be on storytelling that inspires positive health and fitness changes among our audience. Additionally, you will develop scripts for video content, ensuring consistency and creativity across platforms.

To apply for the Copy & Content Writer role at Kapla Fitness, you should have a strong background in writing for social media and a keen interest in health and fitness. A passion for storytelling and the ability to create engaging, concise content is crucial. While prior experience in every area isn't necessary, enthusiasm and self-motivation are essential qualities we look for.

Collaboration is a cornerstone of the Copy & Content Writer role at Kapla Fitness. You will work closely with our founders and other team members, including a talented video editor. We encourage an open environment where ideas flow freely, ensuring you're well-supported in your writing journey while enjoying a team-oriented culture.

At Kapla Fitness, we value your development as a Copy & Content Writer. Our training process is comprehensive and designed to get you up to speed quickly. You’ll learn about our specific content creation processes, how to repurpose material across different platforms, and gain valuable insights into our unique approach to health and fitness storytelling.

As a Copy & Content Writer at Kapla Fitness, you can expect a comprehensive benefits package. This includes an annual performance-based bonus, 25 days of holiday (plus your birthday and bank holidays), and a dedicated training budget to help you develop your skills. We are committed to an enjoyable work environment with no micromanagement, allowing you to express your creativity freely.

When answering this question, share your approach to planning and structuring content. Explain how you research topics, find inspiration, and ensure your writing resonates with the audience. Mention any tools or techniques you use to stay organized and consistent with your brand voice and objectives.

To effectively respond to this, discuss the resources you use, such as industry blogs, podcasts, social media influencers, or newsletters. Emphasize your commitment to continuous learning and how staying informed helps you create relevant and cutting-edge content for Kapla Fitness.

When asked this question, think of a specific piece you've written—perhaps a social media post that engaged users or an email campaign that resulted in significant responses. Detail the goals of the content, the process you went through to create it, and the measurable results that followed.

To answer effectively, explain your willingness to accept constructive criticism. Share a specific example where feedback improved your writing, highlighting your flexibility and adaptability. Illustrate how you view revisions as an opportunity for growth rather than criticism.

In your response, focus on techniques that help you engage readers, such as storytelling, using anecdotes, addressing common pain points, or employing calls to action. Mention any frameworks or formulas you follow to enhance reader engagement and how they could benefit Kapla Fitness.

Share any past experiences where you've effectively repurposed existing content for different formats or platforms. Discuss how this strategy helps maintain brand consistency while maximizing content reach, and emphasize its significance in increasing engagement and efficiency at Kapla Fitness.

Discuss time management techniques you employ, such as creating to-do lists, setting deadlines, or using project management tools. Mention how effective prioritization improves quality and efficiency in your writing, which is vital when balancing multiple content projects at Kapla Fitness.

Reflect on a specific difficult project and outline the challenges you encountered. Explain the steps you took to overcome them, focusing on your problem-solving skills and adaptability. This will showcase your resilience and commitment to delivering high-quality content, aligning with Kapla Fitness's goals.

Describe your process for understanding a brand's voice and how you incorporate that into your writing. Mention any guidelines or practices you follow, and explain how this coherence strengthens brand identity, especially in a health and fitness context at Kapla Fitness.

In your response, list the writing, editing, and project management tools you’re experienced with, like Google Docs, Trello, or social media scheduling platforms. Discuss how these tools enhance your writing process, collaboration, and overall efficiency in producing content for Kapla Fitness.