Copywriter, Performance

As a Copywriter, Performance at Who Gives A Crap, you'll be responsible for crafting compelling copy that fuels our growth and supports our social impact. This includes creating paid video campaigns, SEO-focussed blog posts, and search-optimized Meta content. Collaboration with the creative team is key as you develop engaging scripts and blog pieces that drive conversions, while also maintaining our brand voice. You'll also participate in A/B testing and contribute ideas in team meetings to strengthen our marketing strategies.

Candidates for the Copywriter, Performance position at Who Gives A Crap should possess strong performance copywriting skills, preferably with experience in scripting for paid video ads across multiple channels. Familiarity with SEO techniques, social media ad platforms, and data-driven marketing strategies is essential. While conceptual writing experience is a plus, understanding how to adapt content to our tone of voice and different platforms is crucial. Passion for our mission of eco-friendliness and social impact will also set applicants apart.

At Who Gives A Crap, the work culture for the Copywriter, Performance position is dynamic and collaborative. You'll work with a motivated team dedicated to social impact and environmental sustainability. With flexibility in working hours and a focus on teamwork, you can expect a nurturing atmosphere that promotes creativity and supports individual growth. We celebrate our wins together and place a strong emphasis on open communication and encouraging diverse perspectives within the team.

In the Copywriter, Performance role at Who Gives A Crap, you play a vital part in our mission to provide clean water and sanitation by creating content that not only sells but also educates and inspires. By crafting compelling, performance-driven copy that resonates with our audience, you help raise awareness about our cause. Your work directly contributes to increasing our visibility and engagement, which in turn drives donations and supports our efforts to make a positive global impact.

In the position of Copywriter, Performance at Who Gives A Crap, you can look forward to a variety of engaging projects. You'll develop creative scripts for entertaining Meta videos, write cheeky and informative blog posts that captivate readers, and optimize content for search engines to enhance visibility. Collaborating closely with the creative team, your ideas will be key in shaping impactful marketing strategies that resonate with our mission and drive performance results.

When answering this question, focus on specific examples of how your performance copywriting has driven results. Highlight your understanding of different platforms and how you tailor your content creatively while focusing on data-driven insights to ensure optimal performance.

Discuss how you adapt your writing style and tone for various platforms, explaining the importance of platform-specific nuances. Providing examples of past work that illustrate your versatility will showcase your understanding and experience.

Share your methodologies for keyword research, on-page optimization, and how you incorporate SEO principles while still keeping the content engaging. Emphasize your ongoing learning to stay current with SEO trends and best practices.

Provide a detailed account of a specific project where teamwork was crucial. Highlight your role, how you contributed, and the outcome, demonstrating your ability to work effectively within a team environment while achieving business goals.

Express your passion for the company's mission and values. Discuss how you resonate with their commitment to environmental sustainability and social impact, and how this inspires you to contribute to their goals.

Explain how you use metrics like conversion rates, engagement statistics, and overall campaign performance to gauge the success of your copy. Mention specific tools or platforms you've used for analysis to give your answer depth.

Discuss the elements of storytelling that you think are essential for crafting engaging video scripts. Touch on pacing, tone, and the importance of a strong hook, while also emphasizing how these factors influence audience engagement.

Share your time management strategies, such as prioritizing tasks, using project management tools, or breaking down projects into manageable parts. Providing an example from your past where you successfully managed multiple deadlines will strengthen your answer.

Describe your experience with A/B testing, explaining your approach to creating test variables, interpreting results, and making data-driven decisions based on the findings. This showcases your analytical skills and focus on performance.

Demonstrate your openness to feedback by discussing your approach to receiving and implementing critiques. Providing an example of how you've improved your work based on feedback can illustrate your collaborative nature and commitment to excellence.