Event Marketing Specialist

Job Title:  Event Marketing Specialist

Location: Denver, CO, In-Office, Hybrid schedule

Are you a data-driven marketer looking to grow in a fast-paced organization that isn’t like every other B2B SaaS brand? Kaseware is a company with a mission to make the world a safer place. We are changing the world of law enforcement and corporate security forever and we’re looking for an experienced Event Marketing Specialist to manage our in-person and virtual events. 

The purpose of the Event Marketing Specialist is to drive lead generation, customer engagement, and brand awareness through carefully planned and expertly executed webinars and events. 

The Event Marketing Specialist will be directly responsible for the strategic development and operational execution of all webinars, in-person events, and some marketing operations activities. This includes managing a comprehensive webinar and in-person event calendar, developing topics, coordinating logistics, crafting promotional campaigns, and analyzing performance metrics to ensure continuous improvement. The role involves collaborating with cross-functional teams to align webinar and in-person event strategies with overall marketing strategy and goals.

This role will report to the Director of Marketing and be a part of a fast-growing team with growth opportunities. 

Job Type: Full-time, exempt

Responsibilities and Duties:

• Develops detailed project plans, timelines, and budgets for each event, ensuring adherence to allocated resources
• Builds and maintains relationships with key vendors, partners, and industry associations to partner on webinars and conferences
• Coordinates all event logistics, such as venue selection, contract negotiation, vendor management, booth preparation, on-site support, and attendee registration
• Collaborates with internal stakeholders (product management, sales, marketing) to identify key topics, secure speakers, and develop compelling content for webinars
• Partners with others on the marketing team to create visually appealing email templates, website pages, creative assets, and printed materials for all events and webinars
• Builds an effective event marketing plan for each event including social posts and emails before, during, and after the event
• Sets goals and reports on event performance including event attendance, leads generated, and online registration conversions and provides feedback to the broader marketing team and stakeholders on event success
• Attends and plays an active role in every live and virtual event
• Assists and supports the sales and account team to plan, coordinate, and execute successful meetings while at events 
• Builds and maintains relationships with key vendors, partners, and industry associations to partner on webinars and conferences
• Manages the ordering and shipment of swag, prints, booth and event materials (such as monitor, banners, table cloths, etc…)
• Assists onsite at meetings and events with various assigned tasks including, but not limited to: transportation, signage, booth set up and take down, entertainment, food and drink, decor, A/V, etc.

Required Education:

• Bachelor's Degree in Marketing or a related field

Required Skills and Experience:

• 2-4 years managing webinars (ideally in a B2B SaaS organization)
• 2-4 years of experience in event coordination and management 
• Experience working with Security, Military, Law Enforcement or Public Sector businesses (Preferred)
• Proficiency with webinar and marketing technology platforms (i.e. Zoom, Hubspot, etc..)
• Proficiency with project management tools (i.e. Monday, ClickUp, etc.) 
• Willingness to travel 25% of the time 
• Proven track record of delivering growth through webinars and in-person events
• Demonstrated success in managing webinars and large-scale events and from concept to completion
• Ability to flourish in a fast-paced, high-growth working environment
• Excellent written and verbal communication and presentation skills
• Excellent attention to detail
• Exceptional time management and organization skills
• Ability to work both independently and in a team-oriented environment
• Experience juggling multiple projects simultaneously

Other Requirements:

• Language: English

Benefits:

• Competitive salary and bonus program in an entrepreneurial environment
• Excellent health, dental, and vision insurance
• Unlimited paid time off plan plus paid holidays
• 401k with company matching
• EcoPass provided for Colorado-based employees
• Salary Range: $60,000-$80,000

About Kaseware:

Kaseware is a dynamic start-up company located in the Denver metro area. We build state-of-the-art software for law enforcement and corporate security customers. We serve those that serve our communities and make our world safer.

Due to the nature of our business, you must be able to pass a full CJIS compliant fingerprint based background check, which is required for individuals needing access to criminal justice information (CJI).

U.S. Citizens and those authorized to work in the U.S. are encouraged to apply. We are unable to sponsor at this time.

We expect this role to be open until February 19th or until filled.