Lifecycle Marketing Manager

As a Lifecycle Marketing Manager at Kate McLeod, your key responsibilities will include developing and executing a holistic customer lifecycle strategy, optimizing email and SMS marketing strategies, analyzing customer behavior to refine segmentation, launching automated workflows, and enhancing the website's customer journey. This role is vital in driving customer retention and loyalty through personalized marketing efforts.

The ideal candidate for the Lifecycle Marketing Manager position at Kate McLeod should possess 5-10 years of experience in lifecycle or retention marketing, preferably within the e-commerce DTC landscape. Familiarity with email marketing platforms like Klaviyo, as well as a strong analytical mindset, is essential. A passion for clean beauty and an understanding of customer behavior will also set you up for success in this role.

The Lifecycle Marketing Manager at Kate McLeod enhances customer retention by developing personalized marketing campaigns that engage customers based on their behaviors and preferences. This includes creating welcome, post-purchase, and win-back email flows, as well as loyalty strategies that foster a deeper connection with customers, encouraging ongoing engagement and repeat purchases.

To be successful as a Lifecycle Marketing Manager at Kate McLeod, strong analytical skills, expertise in email and SMS marketing, and a deep understanding of customer segmentation are crucial. Furthermore, the ability to work collaboratively across various teams, coupled with a strategic, data-driven mindset, will help you drive effective marketing strategies that resonate with our customers.

The salary for the Lifecycle Marketing Manager position at Kate McLeod ranges from $115,000 to $140,000 annually, depending on experience. This competitive pay demonstrates our commitment to valuing the skills and knowledge you bring to our team.

To develop a customer lifecycle marketing strategy, analyze customer data to understand different segments and their needs. From there, create tailored messaging to nurture relationships at each stage, leveraging email and SMS with personalized content to enhance engagement and drive retention.

Key metrics to track for lifecycle marketing success include lifetime value (LTV), churn rate, average order value (AOV), and repeat purchase rate. These metrics help evaluate customer engagement and the overall effectiveness of your marketing strategies.

Certainly! Discuss a specific email campaign that resulted in improved engagement metrics, such as open rates and conversion rates. Highlight aspects like audience segmentation, A/B testing on subject lines, and personalization as crucial factors for success.

I analyze customer behavior and campaign performance data to identify trends and insights. This information guides decisions on segmentation, messaging, and timing to optimize engagement rates and increase overall retention.

Testing is critical in my marketing strategy. I continually conduct A/B tests on email subject lines, content, and send times to determine the most effective combinations for driving customer engagement and conversions.

I focus heavily on automation by setting up automated flows that cater to various customer behaviors, such as welcome series, abandoned cart reminders, and post-purchase follow-ups. This efficiencies allow for timely and relevant interactions that enhance the overall customer experience.

I have extensive experience in customer segmentation, using data analysis to divide audiences based on purchasing behavior, demographic information, and engagement patterns. This segmentation allows for more targeted marketing efforts that resonate with each unique group.

I regularly work with creative teams to align marketing campaigns with brand messaging, as well as coordinate with operations and customer service teams to leverage insights from customer feedback and interactions for improved lifecycle strategies.

To drive brand loyalty, I implement loyalty programs, referral incentives, and personalized communications that make customers feel valued and connected to the brand, encouraging them to come back time and again.

I’m passionate about clean beauty because it represents a sustainable approach to self-care that resonates with today’s consumers. Helping promote products that are good for both people and the planet is incredibly rewarding for me, and I believe it builds trust and loyalty with customers.