Job details

Director of Consumer Marketing

Keeper Security is hiring a Director of Consumer Marketing to drive our consumer business and support the rapid growth of the company. This role offers the unique opportunity to shape and lead the consumer marketing strategy, implement innovative campaigns and directly impact the success of one of the most trusted and highest-rated cybersecurity applications globally. This is a 100% remote position from select locations, with an opportunity to work a hybrid schedule for candidates who live near our global headquarters in Chicago.

Keeper’s cybersecurity software is trusted by millions of people and organizations worldwide. Published in 21 languages and sold in over 120 countries, Keeper is at the forefront of protecting digital lives. Join our team to help us continue scaling user acquisition and growth and secure millions of users' personal information.

About Keeper

Keeper Security is transforming cybersecurity for people and organizations around the world. Keeper’s affordable and easy-to-use solutions are built on a foundation of zero-trust and zero-knowledge security to protect every user on every device. Trusted by millions of individuals and thousands of organizations, Keeper is an innovator of best-in-class password management, secrets management, privileged access, secure remote access and encrypted messaging. Learn more at KeeperSecurity.com.

About the Role

Join an elite team of highly skilled marketing professionals and lead the strategy and execution to scale Keeper’s consumer business to the next level. Reporting directly to the Vice President of Global Marketing, you will oversee critical growth initiatives, from crafting acquisition strategies and optimizing campaigns to launching innovative marketing programs that drive measurable results. This role combines growth hacking, digital marketing expertise and a deep understanding of consumer behavior to scale our customer base in a highly competitive market. If you’re looking for a dynamic, fast-paced environment with the resources and support to execute bold ideas, this is the role for you.

Responsibilities

Strategic Leadership: Develop and own the overarching consumer marketing strategy, driving growth through innovative campaigns, data-driven decisions and impactful user acquisition programs
Acquisition and Growth: Build and execute full-funnel, multi-channel user acquisition strategies to drive registrations, conversions and ARR growth. This includes expanding the ARR of current paid users through promotion of add-ons
Experimentation and Optimization: Lead conversion rate optimization (CRO) experiments across web, email, app store and in-app channels to continuously optimize performance. Measure and analyze results to improve KPIs such as LTV, CAC, ARR and LTV:CAC ratios
Data-Driven Decision-Making: Monitor acquisition metrics, identify opportunities and make data-backed recommendations to optimize campaign performance and efficiency
Digital Channel Management: Oversee and optimize digital marketing channels globally, including Apple Search Ads, App Store Optimization (ASO) and email
Performance Reporting: Regularly report on the performance of marketing campaigns and initiatives, providing actionable insights and recommendations to stakeholders to drive continuous improvement

8+ years of growth marketing experience in global consumer SaaS, with a proven track record of acquiring users at scale and driving ARR growth
3+ years of experience owning the consumer strategy at a high-growth technology company
Demonstrated expertise in performance marketing, CRO, A/B testing and analytics to drive measurable results
Strong ability to lead, prioritize and manage multiple projects and stakeholders effectively
Experience with consumer engagement platforms (Braze, Iterable, etc.), Apple Search Ads, paid social and influencer marketing
Someone who is innovative, fast-paced, energetic and a great cross-functional team collaborator
Results-driven, analytical, yet pragmatic, with a bias for action

Medical, Dental & Vision (inclusive of domestic partnerships)
Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
Voluntary Short/Long Term Disability Insurance
401K (Roth/Traditional)
A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
Above market annual bonuses

Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Classification: Exempt

Average salary estimate

$135000 / YEARLY (est.)

min

max

$120000K

$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director of Consumer Marketing, Keeper Security, Inc.

Keeper Security is on the lookout for a passionate and innovative Director of Consumer Marketing to supercharge our consumer business and be a key driver in our exciting growth journey. In this fully remote role, you’ll have the chance to shape and lead our consumer marketing strategies while executing groundbreaking campaigns that directly influence the success of one of the globe's most trusted cybersecurity applications. Your creativity and insight will play a crucial role as you work alongside our talented marketing team to scale user acquisition and ensure the safety of millions of users' digital lives. This role involves a combination of crafting user acquisition strategies, optimizing marketing efforts, and leveraging consumer behavior insights to drive measurable results in a competitive landscape. If you thrive in dynamic environments and have a knack for data-driven decision-making, your contributions could have a meaningful impact on businesses and individuals worldwide who rely on Keeper to safeguard their personal information. As a key player reporting directly to the VP of Global Marketing, your mission will be to accelerate our consumer marketing initiatives while helping us expand our reach across global markets. Join us at Keeper Security, where you’ll be at the forefront of transforming how people think about cybersecurity, all while working from the comfort of your own home or near our Chicago headquarters!

Frequently Asked Questions (FAQs) for Director of Consumer Marketing Role at Keeper Security, Inc.

What are the main responsibilities of the Director of Consumer Marketing at Keeper Security?

The Director of Consumer Marketing at Keeper Security will develop and own the overarching consumer marketing strategy, spearheading growth initiatives through innovative and data-driven campaigns. Key responsibilities include building full-funnel user acquisition strategies, leading conversion optimization experiments, overseeing digital channel management, and reporting performance insights to stakeholders. This role is crucial in scaling the consumer business and optimizing marketing performance.