Intern, Digital Marketing

An Intern in Digital Marketing at Kemper will assist with a variety of tasks such as SEO content programs, website content audits, and creating customer-centric content for the website. Additionally, you’ll support social media campaigns and marketing analytics using Google Analytics and Looker Studio, helping you to gain comprehensive marketing experience while making a tangible impact.

To apply for the Digital Marketing internship at Kemper, you must be a junior or senior at Stetson University with a major in an academic area related to marketing or communications. A minimum GPA of 3.0 is required, and applicants should possess proficient computer skills, particularly in Microsoft Office, along with good collaborative skills and a willingness to tackle new projects.

The Digital Marketing internship at Kemper spans 10 weeks during the summer. It’s a paid internship designed to provide you with real-world experience and the opportunity to work on impactful projects that align with the company’s objectives.

Absolutely! The internship program at Kemper is structured to foster personal and professional growth. You’ll receive constructive feedback, have opportunities to network with senior leadership, and engage in training facilitated by dedicated program managers and mentors, all of which will enhance your career trajectory.

While being bilingual in English and Spanish is beneficial for specific content assistance tasks, it is not a strict requirement for all aspects of the Digital Marketing internship at Kemper. Enthusiasm, problem-solving skills, and a strong willingness to learn are equally valuable!

To improve SEO for our content, I would conduct keyword research to identify relevant search terms, optimize on-page elements like titles and meta descriptions, and create high-quality, valuable content that answers user queries. Additionally, I'd analyze competitors' strategies and continuously monitor SEO performance using analytics tools.

I would assess the effectiveness of a digital marketing campaign by tracking key performance indicators (KPIs) such as website traffic, conversion rates, and engagement metrics across various channels. Utilizing tools like Google Analytics would help in evaluating ROI and understanding audience behavior.

In a previous project for a class, I helped create a social media campaign that increased engagement by 30%. My role included developing content, scheduling posts, and analyzing metrics to refine our strategy. The experience taught me the importance of audience targeting and consistent messaging.

The most important aspect of content marketing is to provide value to the audience. Understanding their needs and pain points allows us to create relevant and engaging content that not only attracts attention but also builds trust and drives conversions.

Social media can significantly influence a digital marketing strategy by facilitating direct engagement with the audience, allowing for real-time feedback and interaction. It helps in building brand awareness, generating leads, and nurturing customer relationships, making it an essential component of a comprehensive marketing approach.

Yes, I have conducted market research as part of my coursework. My approach involved defining the research objectives, selecting appropriate methodologies (surveys and interviews), gathering data, and analyzing it to draw insights. I focused on understanding consumer behavior trends to inform marketing strategies.

I commonly use tools like Google Analytics for tracking website performance, Looker Studio for visualizing data, and social media analytics tools to gauge engagement and ROI. These tools provide valuable insights into user behavior and campaign effectiveness.

Handling negative feedback requires a calm and professional approach. I'd respond promptly, acknowledging the concern, offering solutions, and encouraging further dialogue to resolve the issue. It’s essential to handle criticism constructively and maintain the brand’s reputation.

Teamwork is crucial in digital marketing projects as it combines diverse skills and perspectives, fostering creativity and innovation. Collaboration enables efficient problem-solving, sharing of responsibilities, and leveraging each member's strengths to achieve common goals.

I am eager to intern at Kemper because of its commitment to fostering talent and its focus on innovative marketing approaches within the insurance industry. The opportunity to work with experienced professionals, participate in meaningful projects, and contribute to a leading company aligns perfectly with my career aspirations.