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Sr Manager- Copywriting - job 3 of 3

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

American Express Global Commercial Services (GCS) is the leading payment issuer and partner for businesses, supporting small business owners and companies with products and services to help them run and grow their businesses. This position sits within the Marketing Strategy & Content team in the B2B Marketing organization.

We’re seeking a conceptual, detail-oriented Copywriter to join our embedded creative team. This role requires a unique blend of strategic thinking and brand-savvy execution, ideal for someone who thrives on consistency but brings a nimble, consultative approach to collaboration.

Responsibilities will include delivering high-quality, on-brand copy that brings clarity to complex financial services topics. You’ll work closely with designers, strategists, marketers, and product teams to develop compelling copy across a variety of channels—from digital campaigns and brand activations to headlines, taglines, and calls to action.

How will you make an impact in this role?

Developing Clear and Compliant Messaging – Crafting marketing copy that adheres to financial regulations while maintaining clarity and engagement for internal and external audiences.

Creating Content for Various Channels – Writing for emails, presentations, internal newsletters, websites, social media, and customer communications tailored to different audiences.

Translating Complex Financial Concepts – Simplifying industry jargon and technical financial information into accessible, engaging language for employees, clients, and stakeholders.

Ensuring Brand Voice and Consistency – Upholding the company’s tone, messaging guidelines, and brand standards across all written materials.

Collaborating with Designers and Stakeholders – Working closely with designers, marketing managers, and subject matter experts to develop cohesive campaigns and ensure accuracy in messaging.

Minimum Qualifications:

• 4-6 years of copywriting inside an agency or internal creative department
• Exceptional ability to present concept and ideas and accept feedback and critique
• Ability to think through marketing insights to help influence language choices
• Working knowledge of A/B testing and the role of language to best test in a variety of marketing channels
• Ability to partner with Designers and Marketing Stakeholders in collaborative concepting

Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries 
  • Bonus incentives 
  • 6% Company Match on retirement savings plan 
  • Free financial coaching and financial well-being support 
  • Comprehensive medical, dental, vision, life insurance, and disability benefits 
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
  • Free and confidential counseling support through our Healthy Minds program 
  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

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Average salary estimate

$117500 / YEARLY (est.)
min
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$80000K
$155000K

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What You Should Know About Sr Manager- Copywriting, American Express

Join the dynamic marketing team at American Express in Atlanta, Georgia as a Sr Manager of Copywriting, where your creativity meets strategy. At American Express, we pride ourselves on backing our employees and our clients, creating an environment that's supportive and collaborative. In this role, you’ll be at the forefront of crafting compelling and engaging copy that simplifies complex financial services topics for our diverse audience. You'll engage with various stakeholders, including designers and marketers, to ensure our messaging is not only on point but also aligns with our brand voice. As a detail-oriented Copywriter, you’re expected to deliver high-quality content across multiple channels—be it digital campaigns, social media, or customer communications. You'll have the opportunity to leverage your knowledge of A/B testing to fine-tune our messaging for maximum impact and engagement. Your experience of 4-6 years in copywriting, preferably within an agency or a creative department, coupled with your ability to translate intricate financial concepts into clear and relatable language, will be essential in this role. At American Express, we don’t just value creativity but also the versatility to adapt and thrive in a fast-paced environment. If you're looking for a place to make a real impact while developing your career—while being backed by a renowned brand—then join us at Team Amex and let's lead the way together.

Frequently Asked Questions (FAQs) for Sr Manager- Copywriting Role at American Express
What are the responsibilities of a Sr Manager- Copywriting at American Express?

As a Sr Manager- Copywriting at American Express, your key responsibilities include developing clear and compliant messaging for various marketing channels, creating engaging content tailored to diverse audiences, and collaborating with designers and stakeholders to ensure cohesive and accurate communication. You will be responsible for simplifying complex financial concepts into relatable language and maintaining consistency with the brand voice across all written materials.

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What qualifications are needed for the Sr Manager- Copywriting role at American Express?

To excel as a Sr Manager- Copywriting at American Express, candidates should have 4-6 years of copywriting experience within an agency or an internal creative department. Exceptional presentation skills, a strong grasp on marketing insights, and collaborative capabilities are necessary. Additionally, familiarity with A/B testing and a knack for simplifying technical financial language are vital.

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What is the salary range for the Sr Manager- Copywriting position at American Express?

The salary range for the Sr Manager- Copywriting role at American Express is between $80,000.00 and $155,000.00 annually, which includes bonuses and benefits. The final pay is determined based on various factors, including experience and location, ensuring fair compensation for each colleague.

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What benefits does American Express offer to its Sr Manager- Copywriting employees?

At American Express, Sr Manager- Copywriting employees enjoy a comprehensive benefits package that includes competitive salaries, bonus incentives, a generous retirement savings plan with company match, extensive healthcare coverage, parental leave, and access to wellness programs. The company prioritizes your holistic well-being, encompassing physical, financial, and mental health care.

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How does collaboration work in the Sr Manager- Copywriting role at American Express?

Collaboration is key in the Sr Manager- Copywriting role at American Express. You’ll regularly engage with designers, strategists, and product teams to create cohesive and well-crafted campaigns. This consultative approach not only fosters creativity but also ensures that all messaging aligns with company values and resonates with target audiences.

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Common Interview Questions for Sr Manager- Copywriting
Can you describe your copywriting process?

In your response, outline your approach from researching and understanding the target audience to brainstorming and drafting compelling copy. Mention how you incorporate feedback and revision to ensure clarity and engagement in your writing.

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How do you ensure that your copy is engaging and clear?

Discuss specific techniques you use to maintain clarity and engagement in your copy, such as simplifying jargon, utilizing storytelling, and focusing on audience needs. Providing examples of past work can strengthen your answer.

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What experience do you have with A/B testing?

Showcase your understanding of A/B testing by explaining how you've previously tested different copy variations and assessed performance metrics. Mention the importance of data in improving copy effectiveness.

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How do you approach revisions and feedback?

Emphasize your openness to constructive criticism and your collaborative spirit. Share experiences where feedback has led to stronger outcomes, demonstrating your commitment to continuous improvement.

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Can you share a project where you had to simplify complex information?

Provide a specific example where you successfully translated complex information into accessible copy. Explain your thought process in understanding the content and the techniques you used to make it relatable.

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How do you maintain brand consistency in your writing?

Explain the methods you use to ensure your copy aligns with brand guidelines, such as regularly reviewing tone and style guides, and obtaining feedback from brand stakeholders to uphold consistency.

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What do you think is important in B2B copywriting?

Discuss the nuances of B2B copywriting, including understanding client needs, creating trust, and building professional relationships through clear and persuasive language, emphasizing the importance of delivering value.

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How do you prioritize multiple projects with tight deadlines?

Describe your organizational methods for managing multiple projects, such as using project management tools, setting priorities based on deadlines and importance, and asking for help when needed.

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What makes you passionate about copywriting?

Share your personal motivations and interests in writing and how they align with helping businesses communicate effectively with their audience. Your passion can reveal your commitment to your role.

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Why do you want to work at American Express as a Sr Manager- Copywriting?

Reflect on your admiration for American Express as a brand, its commitment to innovation and customer service, and how the role aligns with your skills and career aspirations, mentioning specific aspects of the company culture that resonate with you.

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American Express is a multinational financial services corporation and global leader in providing personal, small business, and corporate credit cards.

2270 jobs
MATCH
VIEW MATCH
BADGES
Badge Family FriendlyBadge Office VibesBadge Work&Life BalanceBadge Rapid Growth
CULTURE VALUES
Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
Transparent & Candid
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Mental Health Resources
Life insurance
Disability Insurance
Child Care stipend
Employee Resource Groups
Learning & Development
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 9, 2025

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