Business Development Rep, SF

As a Business Development Rep at Kenko, your primary role is to drive lead generation efforts for our AI-powered CRM aimed at fitness and wellness businesses. This involves conducting door-to-door visits, making cold calls, and following up on warm leads to identify key decision-makers and secure high-quality demos for our Account Executives. You’ll maintain records of your sales activities using HubSpot CRM and ensure you consistently meet your outbound prospecting targets.

To thrive as a Business Development Rep at Kenko, you should have at least one year of experience in outbound sales or a related field. Strong communication and interpersonal skills are essential, as well as a demonstrated ability to be organized and detail-oriented. Familiarity with CRM systems like HubSpot is preferred, alongside a performance-driven mindset and the ability to work effectively in a startup environment.

Travel is a significant part of the Business Development Rep role at Kenko, making up about 80% of your responsibilities. You will be visiting potential clients, attending community events, and networking within the fitness and wellness industry to generate leads and increase brand visibility. It’s essential to be comfortable with this travel requirement as it is central to successful lead generation.

As a Business Development Rep at Kenko, you'll be expected to meet and exceed outbound prospecting targets, which serve as key performance indicators (KPIs) for your role. This includes the number of leads generated, demos scheduled with qualified prospects, and your overall contribution to the company’s growth in the fitness and wellness market.

At Kenko, we prioritize the success of our team members. As a Business Development Rep, you will receive comprehensive training and ongoing support instilling the knowledge needed to thrive in your position. You’ll have access to experienced mentors, resources for skill development, and a collaborative environment that will help you achieve your goals while representing our innovative CRM solution.

When answering this question, share specific instances from your previous roles where you successfully generated leads. Highlight the methods you used, such as cold calling or networking, and any metrics you achieved to demonstrate your effectiveness in outbound sales.

Discuss your systematic approach to lead management, including how you assess the potential value of each prospect. You can mention using CRM tools to track leads and create follow-up plans based on urgency and likelihood of conversion.

Share personal motivators that drive you in sales, such as achieving targets, building relationships, or contributing to a larger mission. Highlight how these factors align with Kenko's mission to support fitness and wellness businesses.

Explain that rejection is part of sales and discuss a specific strategy you use to cope with it, such as seeking feedback or refining your pitch. Share how you maintain resilience and stay motivated to pursue new leads despite setbacks.

Clearly outline the scenario, what steps you took during the call, and how you navigated challenges to secure a positive outcome. Be sure to emphasize the skills you used to engage the prospect and make an effective pitch.

Researching Kenko’s mission and product offerings will enable you to provide an informed response. Identify key features of the CRM and how they align with the needs of fitness and wellness businesses, demonstrating your genuine interest in the role.

Discuss the resources you utilize to stay informed, such as industry publications, networking events, or online forums. This shows your proactive engagement with the industry and helps illustrate your passion for the field.

Share specific strategies you have successfully used in previous roles, including any unique approaches or tools, like utilizing social media or community events. Concrete examples will strengthen your answer and illustrate your capabilities.

Provide a detailed example that includes the strategies you used and the outcome of your efforts. Be sure to focus on how you felt achieving that goal contributed to the team and overall business success.

Reflect on your strengths and experiences relevant to the role. Tie in your skills, such as effective communication or a passion for the wellness industry, while ensuring your personal values align with Kenko’s mission to support local businesses.